Networking Tips

No Such Thing As A Friendly Ghost

Kevin Willett says Casper notwithstanding, ghosting is anything but friendly

One of the challenges of being a business owner is when people tell you no, they do not want/need your services. It’s tough to handle sometimes. But it is part of business. What is worse than someone telling you no? Someone ghosting you, not getting back to you, ignoring you. This is especially hurtful when you have spoken to someone and they tell you they do want your services. It has happened to me. I’ll invite someone to networking events and they tell me they are excited to attend. I’ll send invites and receive no response. I’ll email and no response. Why didn’t they just say no? They didn’t want to hurt my feelings. Well they have just wasted my time by making me work for them to come to events they had no intention of showing up to. They have wasted their own time by deleting my invites and emails. How does that help either one of us? Just say no! When I receive a straightforward negative response, I always thank the person for their honesty. This sometimes surprises them. “I can’t believe you thanked me for saying I did not want to attend your events!” They have just made my life easier by telling me there was one less email I’ll have to send that I will not get a response to. Of course, I’m thankful you just saved me time and effort!

If there is something or someone you need to say no to, then do it. Do not ghost them. This only causes anger; time wasted and hurts relationships on both sides. You could be viewed as unreliable and hurt your brand. Saying no is hard but is best for everyone. Don’t waste a business owner’s time by having them send emails, prepare quotes, or make calls on your behalf. Saying no hurts now but, be respectful and they will appreciate it and will benefit your brand in the long run.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What’s In It For Me

Kevin Willett says by making your business stand out, you will help it to grow

Running several networking events a month, I send out a lot of invitations for people to attend. Usually I get a yes or no response and keep moving forward. A few months ago I received a response that made me stop and think. A gentleman returned my email invitation saying he was not interested because I did a lousy job of explaining what was in it for him, why should he attend. At first, I was taken aback. Then I thought, you know what, he is right. I saw that he owned a business, I thought he would be a good fit for an event and I sent him the invitation. I did not think about why he should want to attend, why my event would be different from others he was invited to.

Most of us when we hear “what’s in it for me” we think of this as a negative statement. As business owners we have to think this way sometimes in order maximize our time listening to pitches. If you want to do business with me but cannot tell me how this will help me, I really don’t want to spend time listening or meeting with you. We have to be able to explain how our business stands out in order to attract new customers and continue to grow. Don’t be afraid to talk yourself and your business up! You are not generic, you are unique, so let potential clients know that

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Be A Connector

Kevin Willetts says being a connector makes you and others happy

I get a great feeling when people reach out to me and ask me for help, they need a referral, who should they use. It’s a great way to help your clients and a great feeling to help solve someone’s issue. We can all be connectors. Have you ever been scrolling through FaceBook and seen someone looking for a suggestion? Do you know someone who could help? Did you take the time to message that person with a suggestion? Most people don’t, they just scroll right by. It only takes a moment to send a private message to that person with some contact info for someone who can help them out. Then just message the business you are referring, to give them a heads up that you have shared their info. Maybe include a brief description of what the person was looking for and now you have made two people happy just by being a connector. You have also made an impression on both parties that may help your business down the road.

Ok, so your saying to yourself that networking is my job, of course I am going to send my clients referrals whenever I can. That is a correct statement. But I also help out people who are not my clients on occasion. There are businesses that are not a client, but I know are good at what they do. I like helping people and it is not always about being paid to do it. Be a connector for the right reasons and not only will you make the people you are connecting happy, but you will be happy as well.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Once Is Never Enough

Kevin Willett says don’t wait until you need a referral, a customer or more business to meet with someone a second time.

When you are thinking about whether to attend a networking event or use your time elsewhere, do not make your decision solely on who will be at the event. Yes that is an important piece to consider, as I have said before, you need to present to the right audience, but you’d be amazed at the amount of people who turn down and event because they have met somebody attending  one other time.  Once is never enough. Do you think because you met someone once that they will remember everything about you and your business? I have had people asked me about event attendees even after attending multiple events with that person. ‘Hey Kev, who was that guy that did roofs at your last event? ‘Hey Kev, lady who does real estate for southern NH, I know her first name but can’t remember her last” and on and on. I have spoken and written many times about getting to know, like and trust. This takes time! Relationships need to be built, follow up needs to be done, and becoming comfortable with referrals to and from needs to happen.This is not the networking guy trying to get you to go to multiple events he is hosting, LOL. This is the networking guy trying to help you. Let me ask you this: Think about and event you have been to in the past. Do you remember everyone who was there and what they do? Probably not.

Next time you are thinking about skipping an event because you talked to someone once already, think again.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Secret to Getting People to Accept Your Calls

Kevin Willett says doing a little bending in your schedule will not break it

What is the answer to this burning question you ask? Simple, be flexible.

The other day I had a call scheduled and the person cancelled on me. I tried to reschedule, and she was busy. She later contacted me with an alternative time, and I was busy. Several emails and phone tag episodes later we still hadn’t figured out when we could chat. This person felt bad that they had to cancel the original call. I told them it was no big deal, that if we were both willing to be flexible with the other’s schedule it would all work out. Hey, it is great that they were so busy, it meant business is good! A similar thing happened to me a few weeks ago. I was at my desk at 5am, as I am on most days, and an email comes through from a gentleman, I had on my calendar for a call later that day. He was going to have to cancel. I emailed him back immediately and said obviously he was awake and so was I, let’s talk now.  Now that is being flexible! We ended up having a great conversation. It all worked out.

On the flip side of this, if you have extra availability, that may not be something to advertise. Some potential clients may be weary if you tell them you are available to talk 24/7 in the upcoming days. They may wonder why you have so much free time. Give them a few options to choose from, making them think the rest was filled in. But again, stay flexible.

Bottom line is you need to service your clients first. If 9 to 5 does not fit for phone calls or video chats, be flexible to a 5:30 conversation. That is 5:30pm not 5:30am like me LOL. Although, if you are both early risers, why not! People who are willing to bend or maneuver their time in order to connect with potential clients are the one who will be successful.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

The Key To Being Successful With Business Networking

Kevin Willett says there are no shortcuts in networking

I know I have said this before, but feel it needs to be repeated, be involved, participate. It is easy to join multiple groups. It is not easy to be involved in multiple groups. Don’t take on more than you can handle, membership wise. With any group you are a member of you need to participate and be involved. Are you sharing people’s from the groups posts? Are you chatting with people outside of networking events? Are you passing referrals? The people that do these things are the people who are most successful in networking. Just writing a check or having your name on a directory is not the way to go. That is lazy and will not show positive results. There are no shortcuts in networking. Put the effort in and watch your success grow.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

What Time Is It

Kevin Willett says be aware of the clock no matter where your meeting is being held

We do a lot more business online nowadays. Working from home has some of us forgetting what day it is or what time it is.  I have been noticing lately a lot more people showing up late for ZOOM meetings. Sometimes it is an honest case of losing track of time, but sometimes it is a case of not caring. People treating a ZOOM meeting as less than important compared to an in-person meeting. This is not correct! You would not leave someone hanging in a coffee shop or conference room. Just because they are at home at their desk, you should not leave them hanging there either! Time is precious no matter where the meeting is taking place and to disregard that concept is being disrespectful to the person you are meeting with. This is especially true about group meetings. Now you are leaving multiple people waiting for you. Just because a meeting is online does not mean it is not a big deal or should be less formal. Tardiness affects your brand and can hurt your business. So, online or in person, know what time it is.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Get More Referrals

Kevin Willett says now is a great time for thinking outside the box

These days referrals seem like they may be hard to come by. We are not going to networking events or coffee meetings like we used to. If we are not out meeting new people, how can we pass referrals to our connections? The answer let’s use the power that we do have and think outside the box. If you are not doing in person meetings, have you tried an online event? Instead of coffee meetings or one on ones, how about a zoom call or facetime? Other ways you can help your referral partners is by talking them up on social media. Tell other people what your friends do, how they can help you, who they are. Share their blogs, social media links, and websites. If they are doing the same for you, you can both keep networking even though it is virtually, and you can keep getting new business. Sharing all this information is a way to keep your name out there and keep growing. Now more than ever is a great time to utilize your connections, show people who you know and how you can help.

Watch my YouTube Channel  for more on this and other Business Networking Tips

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

How To Nurture Business Relationships

Kevin Willett knows many ways to help build and maintain new business connections

I see people struggle with business relationships all the time. When you connect with someone new, you don’t want to seem overbearing or aloof. What is the best way to get to Know, Like and Trust with this new connection? My first piece of advice is to provide value to your new contact. How do you do that? I try to introduce my new contact to some of my old ones. People I think may be able to do business together or help each other out. Secondly, if you see an article or story that you think may help your new connection, let them know about it. Tell them where you saw it or send them a copy. Thirdly, ask to do a video interview with your new connection. You can record the zoom and show it to your friends to let them virtually meet your new contact. Maybe they will connect and do business together. Fourth, I like to share pictures on social media. Post a picture and tag the other person and their business pages. People seeing your post can click on any links you provide and check out the new person for themselves. These are simple ways to add value and show connections you appreciate and want to grow with them. No sales pitches, no pressure, just a slow build to help this person become comfortable with doing business with you and your connections. Of course, always follow up, keep in touch, do what you say you will in a timely manner are also standard ways to build that business relationship.

Watch my YouTube Channel  for more on this and other Business Networking Tips

 

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

 

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events

Forced To vs Opportunity To

Kevin Willett says the changing world is offering you and your business opportunities

What is the difference between these two phrases? A Lot of businesses have had to make major pivots in the way the due business this year. As I talk to different people about these changes some are using the phrase “I have been forced to…” others are saying “I’ve taken this opportunity to…”. The difference is in attitude and vision. Change is never easy. Think of the things happening around you and your business in this 2020 Covid-19 pandemic as an opportunity and you will feel so much better. Catch yourself when talking to clients and friends saying opportunity instead of forced. Your outlook will change, and your business will be all right. 

Watch my YouTube Channel  for more on this and other Business Networking Tips

 

Kevin Willett is the Author of One Connection How you can grow your business  (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon

 

Kevin is also the CEO of the Friends of Kevin Networking Group  and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events