We all want to grow our businesses. I have never talked to a business owner/entrepreneur who did not want their business to grow. What I have heard from some of these conversations about the ways they try to grow worries me. You have heard the expression “fake it til you make it”. This should not be a business growth strategy. Sometimes we have requests from clients who preface it by saying ‘you are so great at helping me with A&B, can you do C as well? Some of you may be so afraid of saying no, that the fake it temptation is strong.
Kevin Willett says sometimes the money is not worth the headache
As business owners we obviously want as many clients as possible. But what happens if a client is not right for your business? Well, you have to be honest with yourself and the client. This is a hard thing to do. It is unnatural to turn away business. Honesty is best for all involved.
Kevin Willett says don’t wait until you need a referral, a customer or more business to meet with someone a second time.
Kevin Willett says now is a great time for thinking outside the box