Jim Andrews Owner-Operator of Andrews Landscaping Studied Landscape Design/Plant Science and certified arborist at Essex Agriculture And Tech Institute. Jim loves to create aesthetic concepts and practical designs for improved outdoor living. After all, it have been studies that a beautiful landscape makes people feel happier. Whether it's taking a walk to clear your head or smelling flowers in your backyard garden, getting outside is a dependable way to feel better. 

Andrews Landscaping does more than plant flowers for beauty, Jim installs sod, does tree trimming and cleanup, lays down mulch and more. He'll work with you and your vision of a beautiful yard and help you choose the appropriate plants and flowers to work with your landscape whether it is sunny or shady. 

Contact Jim to transform your yard into a beautiful landscape.

Phone: 978-726-8843 | FaceBook: https://www.facebook.com/jameslimo

 

Denise Sencabaugh

38 Kearsage Street, Tewksbury, MA 01876
Mobile: (508) 633-6734| Email: [email protected]

LinkedIn: www.LinkedIn.com/in/denise-sencabaugh

Marketing Professional

Marketing Strategy & Communications	Creative Development
Agency Management	Vendor Negotiation & Management
Integrated Promotional Planning	Budget Management
Shopper Marketing	Cross-functional Communication
Project Coordination	Social Media Marketing

Technologies:  Microsoft Word, Excel & PowerPoint, Adobe Acrobat, LAUNCH, PinPoint Data System

 

Certifications:  Social Media Marketing Certification, Middlesex Community College (2017)

Industries:  Consumer Packaged Goods

________________________________________________________________________________________________

WORK HISTORY
________________________________________________________________________________________________

Associate Marketing Manager | Integrated Marketing Services, Welch’s                             2015–2017

·        

Collaborated with key corporate stakeholders (marketing, procurement, manufacturing, operations, and sales) to provide total process alignment of product marketing materials (creative brief, internal creative review, internal legal approval, final deliverable.) Managed digital on-line product image assets for marketing, sales, and e-commerce team.

·        

Led up to 20 cross-functional team members and agencies in the development of integrated consumer marketing programs that meet business objectives and maintained strong metrics.

·        

Partnered with brand teams and sales planning on development and execution of annual 12-month promotional marketing calendar for new and existing products based on insights; brand business objectives/challenges; past program results/analysis and key learnings; retailer and account-specific shopper marketing initiatives.

·        

Secured and managed Welch’s promotional and shopper marketing agencies and 12 vendor partners to ensure creative concepts, services, and marketing initiatives were consistent, on-time, and on-budget.

·        

Coordinated creative development and budgets associated with production, maintenance and fulfilment of all merchandising, Point of Purchase (POP), and field sales materials supporting new product introductions, trade show materials, product collateral, sampling and demonstrations.

·        

Led implementation of a streamlined packaging graphics development process, including agency selection, timelines, cross-functional approvals, print feasibility, pre-press, on-boarding of on-site vendor representative and digital asset creation.

·        

Facilitated weekly cross-functional meetings between procurement, operations, legal and sales to gain consensus on the prioritization of packaging graphic projects.

·        

Initiated creation of internal microsite on SharePoint to facilitate internal cross-functional approvals of promotional creative and packaging graphics. 

·        

Ensured cohesiveness of digital communications associated with specific initiatives/promotions by assisting in website updates, social media projects and generation of monthly e-newsletter to consumer database. 

·        

Researched, evaluated and recommended new promotional tactics and vendors.

 

 

 

Assistant Marketing Manager | Consumer Promotions, Welch’s                                                              2006–2015

·        

Spearheaded promotional projects for brand teams through partnerships and collaboration with digital marketing manager, on-site and remote field sales. Oversaw budget and timelines, coupon clearing agent of $12M, suppliers of promotional tools and creative agencies.

·        

Generated $275K in annual savings that resulted in receiving the Welch’s “Seeds of Success” award for renegotiating vendor agreement.

·        

Delivered promotional elements for Welch’s Harvest of Help Feeding America cause marketing promotion including ideation through execution of promotional product label graphics; display cases; retail displays; hang-tag neckers; Sunday newspaper coupon (FSI) a network TV PR event; a micro-site; Facebook and digital ads; and charitable donations.

·        

Increased overall website traffic 124% over previous year and grew shelf-stable bottle base sales via the Feeding America promotion.

·        

Renegotiated $1.5M promotional vendor contract from an annual agreement with variable costs to a three-year agreement with fixed pricing and reduced costs by $50K per year in value-added media ($150K), as well as, annual volume rebate option.

·        

Increased category sales 144% and unit sales 155% by developing and executing promotional product launch plan for Welch’s Natural Spreads products that included a test market newspaper pouch sampling program in conjunction with Sunday newspaper coupon (FSI).

·        

Eliminated $400K in retailer deductions and fees by overhauling outdated coupon redemption policy.

 

Marketing Services Specialist, Welch’s                                                                                                  1998-2006  

·        

Executed consumer promotions for Welch's business platforms, including developing timelines, placing orders/reservations with vendors, attending photo shoots, facilitation of internal reviews/approvals of cost estimates and creative.

·        

Implemented new DAM (digital asset management) supplier and process for Field Sales based on assessment and evaluation of needs assessment survey.

·        

Managed development of marketing, trade show booth and consumer education materials for Welch's WIC (Women Infants & Children) Lobbyist.

     

Marketing Assistant, Welch’s                                                                                                                     1993-1998

·        

Provided support to the Welch's Jams, Jellies & Spreads Brand Manager and Assistant Brand Manager by assisting in various aspects of product development and product management (consumer research, product positioning, coordination of product production, change request forms, new item set-up forms.)

·        

Managed $5M Spreads Brand budget, issued purchase orders, processed invoices/expenses and issued monthly P&L.

·        

Generated and distributed monthly Spreads shipment and sales reports.

·        

Coordinated distribution of new item samples and promotional materials to field sales and consumer affairs department.

·        

Maintained Spreads Brand archives (promotional performance recaps, market research, business and competitive reviews, annual plans, marketing mix results, consumer affairs reports.)

 

 

 

The Second NH Small Business Fest is coming up, 12-4pm on June 23rd at 40 East Derry Road, Derry, NH! The goal of the NH Small Business Fest is to provide a huge networking and visibility opportunity for all local small businesses. A table only costs $65 (as we want all businesses to be able to take advantage of this opportunity). Our first event last September had over 25 businesses. To grow the event this year, general public admission is now free and we are hosting the NH Food Fest (NHFoodFest.com) on the same day to drive local customers. For more info or to purchase a table, please go to NHSmallBusinessFest.com!” 

 

 

 

 (508) 498-8688 

[email protected]

www.linkedin.com/in/billpurnell

 

SUMMARY

Enrollment management professional with extensive marketing and communications experience.  Demonstrated ability in admissions, recruitment, enrollment, and sales.  Increased inquiries & applications by more than 20% in every place I have worked.  A creative problem solver who knows how to effectively streamline processes, increase awareness and improve conversion through effective communications. 

 

EXPERIENCE

Director of Graduate & Continuing Education Recruitment & Enrollment – Anna Maria College                                                                                                                                                    2015- 12/2017

Developed a new comprehensive enrollment plan which included giving the programs greater exposure through better messaging and follow up communication.      

• Increased inquiries by more than 200%, fall applications by 90% and fall new student enrollment by 88%

·         

Redesigned the admissions website to provide a more effective user experience including using whiteboard videos to explain benefits to the audience.  Faculty and student quotes were added to give context and vision to the programs and videos to show prospective students the path to success from newly enrolled students to alumni success stories. 

·         

Added a new enrollment management system giving the college its first CRM and the ability to automate communications to prospective students.

·         

Reached out to build strategic partners through the Worcester Regional Chamber of Commerce and did presentations at local businesses to begin to create pipelines for enrollment.

·         

Developed a grad ambassador program to help with personalized recruitment, enhancing our ability to connect and helping to develop social media content to begin inbound marketing.

·         

Increased exposure through online portals, virtual and traditional grad fairs, digital media marketing (including geofencing and retargeting), social media marketing, paid search through online testing services and on and off campus admissions events.   

 

Director of Marketing and Communications - Alexanderiathegreat.com                       2011- 2015

Designed and developed organization’s marketing strategies including all communications and public relations activities including all social media.

• The artist has appeared on The Today Show & America’s Got Talent (NBC), The CBS Evening News (CBS), Fox & Friends (Fox News Channel), Redesign Your Brain (ABC Australia), (ABC & PBS Boston) The Boston Globe, Boston Herald and over 300 news stations across the country.

·         

Created and maintain the website, all social media content and public relations.

·         

Manage the act including all scripting, design, and negotiations for any shows or projects. 

 

Associate Director Alumni Admissions – Northeastern University                                  2006-2011

Directed alumni admissions and improved alumni engagement and participation.   Led a group of 10 alumni area coordinators and over 1700 alumni volunteers who covered admissions events (college fairs and receptions) both domestically and internationally.

• Increased membership by 125% (added 1000 new members) and participation by 200%.  

Alumni Recruiting:

·         

Developed the volunteer recruitment plan to maximize event coverage at college fairs and all other events both domestically and internationally. Organized over 500 events a year.   

·         

Created a volunteer portal which automated volunteer registration and scheduling.  The process gave accountability with event materials delivery and training.  

·         

Developed and implemented a special interest recruiting program to counsel and assist children of alumni and applicants of interest to the Development Office in the admissions process.

·         

Handled all legacy admissions interviews and presented those applications to the committee, recommendations for admission. 

 

Associate Dean for Graduate Recruitment – Northeastern University                           2003-2006

Worked with individual graduate colleges to implement policies and procedures to increase inquiries and applications at the graduate level.

• Increased inquiries by 25% and applications by 20%.

·         

Streamlined inquiry & application process by creating a central database which improved response time to inquiries and better service to applicants.

·         

Redesigned college websites adding a central portal for the graduate programs and increased web presence through SEO to increase visibility in paid and organic searches. 

·         

Added innovative search tools to improve the ability to find programs, faculty & their research.

Director of Graduate Admissions – Northeastern University                                           1997-2003

Managed admissions and recruitment for Bouve College of Health Sciences.  

• Increased applications 20%, decreased acceptance rate by more than 10%, increased average GRE scores by 40 points and GPAs by 10 points. 

·         

Directed marketing for programs, including all advertisement, publications, web, e-marketing, direct mail, and promotional events, such as graduate fairs and open houses (both in-person and virtual).

o  

Four consecutive years of growth in new students and led all graduate schools in new students.

o  

2001-2003 led all graduate schools in total students enrolled & quarter hours taken.

·         

Redesigned admissions database to improve tracking of new students & statistical reports.

·         

Analyzed credit hours generated by programs to assist in making budgetary decisions.

·         

Budgeted and coordinated awards of assistantships and minority fellowships.  Leveraged awards to meet or exceed enrollment goals and improve recruiting of high quality and culturally diverse students.

 

EDUCATION

Northeastern University, Boston, MA

Master of Science in College Student Development and Counseling

Bachelor of Science in Business Administration majoring in Management & Human Resource Management

·    Developed and implemented internal/external communications plans for annual fundraiser. Wrote content for credit union newsletters and website; supplied copy and photography for Facebook page.

·    Stepped up proactive media relations efforts to promote awareness of the credit union that resulted in a 60-percent increase in local and state news coverage.

 

Media Consultant                                                                                           May-November 2013

Boston Children’s Hospital, Boston, MA

 

Full-time contract position that supported efforts by this internationally recognized hospital to highlight clinical, research and educational efforts in local, national and international media.

·    Wrote and pitched press releases that generated substantial coverage in top news outlets and the revered National of Health Institute Director’s Blog.

·    Developed and delivered media training to physicians and scientific researchers.

·    Prepared media coverage reports.

 

 

Director, Public Affairs                                                                   December 1995-October 2011

McLean Hospital, Belmont, MA

 

Public relations leader at this psychiatric specialty hospital/Harvard Medical School affiliate with direct report to president. Served as spokesperson. Responsible for internal/external communications, media relations, crisis communications, brand management, special events, community benefits and some marketing duties.

 

·    Increased internal/external communications through the development of an award- winning Annual Report and research magazine, as well as physician and specialty newsletters and a full suite of marketing brochures. Initiated the successful recruitment of patients and families as effective story tellers in raising public awareness of psychiatric illnesses – this was the first time the hospital sanctioned such a tactic.

·    Developed and executed successful media strategies to manage high-profile, reputational issues.

·    Established national and international media presence for $400-million research division that increased federal funding and $5 million in donor support.

·    Planned and hosted 11 annual networking events for clinicians at venues in major U.S. cities and Canada that generated international patient referrals and new business

relationships.

·    Instituted community health screenings for depression, anxiety, memory disorders and substance use disorders. Proactive pitching resulted in regional news coverage.

·    Served on small team that developed and then maintained the hospital’s first formal

website.

 

Senior Public Information Officer                                                  March 1988-December 1995

Boston University Medical Center, Boston, Belmont, MA

 

Education

B.A., English, cum laude, with concentration in Communications

Fitchburg State University, Fitchburg, MA

WORK EXPERIENCE

Data Analyst, The Office of Strategic Analysis and Data Management, UML.                   09/2017 - current

•     Developed and presented meaningful insights by designing and creating dashboards of student data using Tableau Desktop.

•     Automated the task of performing incremental updates to the existing database in MS Access using VBA Macros and SQL queries which reduced 20 hours of monthly work to less than half an hour.

 

Innovation Analyst, Ernst and Young, India.                                                                              03/2013 to 12/2015

•     In-house private cloud implementation using OpenStack and providing a platform to help clients in implementing ideas and testing them in physical world.

•     Architected and implemented a VoIP telephony network infrastructure within the organization which helps in optimizing operations and efficiency of network solution.

•     Utilised Cloud and Big Data solutions for implementing various Business Strategies.

•     Worked with clients in delivering exceptional results and quantifiable improvements in metrics such as productivity, cost, quality and time-to-market.

•     Gathered information, analysed data, performed top class benchmarks and recommended deep insights into business technologies to develop performance improvements for client services and products.

•     ITIL (IT Infrastructure Library) v3 certified Professional.

 

 

 

ACHIEVEMENTS

•     Top 10 @2017 Annual DifferenceMaker $50k Idea Challenge.

•     Won first place in Engineering Prototyping competition held at Francis College of Engineering in 2016.

•     Top 5 in Annual Creative Venture Competition 2016 @FAHSS, UML.

•     An active member of UML Student Research Symposium.

•     Participated in various PhD Dissertation Defense at Manning School of Business, Lowell.

 

 

CERTIFICATIONS

•     ITIL v3 Foundation Certificate in IT Service Management.  License: GR750110909RR

•     R Basics:  Udemy course certificate

•     Python A-Z: Udemy course certificate

•     The complete SQL bootcamp: Udemy course certificate

•     Machine Learning A-Z: Udemy course certificate

•     Tableau A-Z: Udemy course certificate

 

 

REFERENCES

•     Girish Ramakrishna                                                                                         email: girish.krishnan.16@gmail.com

Principal Solutions Architect,                                                                      mob: +1 (424) 306 - 9419

Ernst and Young, US.

•     Aashish Jain                                                                                                      email: aashish[email protected]uml.edu

System Analyst,                                                                                                mob: +1(978) 934 - 2501

The office of Strategic Analysis and Data Management, University of Massachusetts, Lowell, MA, US.

•     Dr. Asil Oztekin                                                                                                 email: asiloztekin@yahoo.com

Associate Professor

University of Massachusetts, Lowell, MA, US.

As Realtor®’s and Certified Decorating Professionals®, Laurie Cote and Jacqui DiCenso formed ReVamped Interiors to fill a need in their real estate marketplace. In an area with such a shortage of inventory, they realized that the most important and beneficial way to help a buyer find a home (or for that matter, help a seller get the most value for their’s) is to enlighten them on the possibilities the home offers. It’s often hard for a seller to see their home’s potential when they are living there day-to-day.

It’s evident when you work with this team that their experience benefits both the client’s or seller’s they engage with.  ReVamped will work relentlessly to help you get the most value for your home (or—prevent you from making a change that could have no return on your investment.)

ReVamped Interiors takes home design, redesign or staging to a whole new level. Not only will they go room-by-room inside your home but will also make suggestions on the curb appeal — therefore providing a complete home assessment

Be sure to check out the ReVamped Interiors website to see all that Laurie and Jacqui have to offer home owners and real estate agents! 

Contact: 

Phone: 978-850-2200 | Website: https://www.revampedinteriors.com/

 

 

INTERNATIONAL DATA GROUP, INC. (IDG), Framingham, MA                                                  2010-2017

Handled commercial transactions and intellectual property in a privately held company that provides technology media, data, and marketing services to the information technology industry.  Was called back by IDG’s General Counsel to work in the corporate legal department after being laid-off by IDG’s subsidiary, IDG World Expo Corp.

 

Corporate Counsel, 2011-2017

Trademark Paralegal (Contract), 2010

• Reviewed, negotiated and drafted various agreements ensuring that such contracts were executed in compliance with company policy and applicable laws and regulations, including:
• sales agreements, vendor & supplier agreements, consultant agreements, master professional services agreements, licensing agreements, settlement agreements, and statements of work.
• Reduced cancellation fees by up to 30% by negotiating cancellation terms based on lost profit rather than lost revenue.
• Saved the company tens of thousands of dollars by negotiating out automatic renewal clauses.
• Decreased time to close sales and recognized revenue by up to 40% by developing master contracts for use by the sales team.
• Collaborated with the Associate General Counsel on data privacy issues, including review of privacy policies, registration forms, and business practices.
• Provided training and advice to editorial staff on proper use of copyrighted images, including Creative Common images, to minimize the company’s liability exposure.
• Managed 3,000 trademarks worldwide from trademark application through registration and appeal of refusal.
• Conducted legal research on trademark matters throughout the world and provided legal opinions and advice on such matters to all levels of the organization.

 

 

Sheri A. Cottreau, Esq.

(978) 239-8286 | [email protected] | www.linkedin.com/in/shericottreau | Page 2

 

IDG World Expo Corp., Framingham, MA                                                                                  2002-2009

Handled all legal issues in a privately held subsidiary of International Data Group, Inc (IDG) organizing and hosting conferences, trade shows, and events for the information technology and electronic entertainment industries.

 

Manager, Legal Affairs

• Reduced negotiation time by 60% through development of a master agreement.
• Drafted, reviewed, and negotiated various contracts ensuring that such contracts were executed in compliance with company policy and applicable laws and regulations, including:

·        

venue agreements, hotel agreements, exhibitors/client agreements, vendor/supplier agreements, consultant agreements, event management agreements, international sales agreements, licensing agreements, and non-disclosure agreements.

• Counseled and advised all levels of the organization on legal issues and actions affecting commercial disputes.
• Supported IDG’s General Counsel with domestic and international acquisitions (4 in 3 years):  due diligence, asset purchase agreements, and LLC agreements.
• Collaborated with IDG’s General Counsel with closing out of business entities, including drafting transfers of ownership/bill of sale; copyright, domain name, and trademark assignment; and all necessary documents to ensure successful closure of the businesses.
• Oversaw outside counsel, reducing costs by $10,000 and providing industry expertise in pending litigation.
• Trained marketing staff in telemarketing and e-mail marketing laws and regulations to ensure compliance with the Telemarketing Sales Rules and CAN-SPAM Act and minimize the company’s liability exposure.
• Researched sweepstakes and contest, within 2 days of request, to determine how to run a legal program; drafted necessary document; prepared and registered program filings; and oversaw program execution to assure compliance with strict regulations in multiple jurisdictions.

 

Member,Women’s Bar Association

Member,New England Corporate Counsel Association

 

Commonwealth of Massachusetts, Board of Bar Overseers Number 653560

United States District Court, District of Massachusetts

 

Massachusetts School of Law, Andover, MA

Juris Doctorate

 

Nichols College, Dudley, MA

Master of Business Administration, Delta Mu Delta Honor Society

 

Northeastern University, Boston, MA

Bachelor of Science, Criminal Justice, Sigma Epsilon Rho Honor Society and Golden Key National Honor Society