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Resume for Cathy Merrifield



15  Kenmare  Road  ||  Nashua,  New  Hampshire  03062  ||  (603)  321-1767  ||  [email protected]et 




A creative forward-thinking marketing professional with a strong background in digital marketing, social media management, brand and content development, SEO, project management and customer service. Proven aptitude for implementing effective solutions to grow audience, drive brand development and achieve company goals. 





ROAR LOUD, Nashua, New Hampshire

Founder, Social Media Manager/Content Creator, 2015- Current 

Developed content strategy and vision for website. Designed brand and developed materials consistent with brand. Partnered with over 15 companies to source and create content. Participated regularly in Twitter chats to build brand awareness and develop relationships with destinations and companies. Negotiated travel arrangements and photo contracts. 


Influencer for adventure travel worldwide, with original content published in paperback and on-line platforms.


Grew total social media followers from zero to over 30,000 and improved Klout score to 74 (top 1% in travel) through organic methods.


Recognized five times as one of the best travel blogs and Instagram accounts.


Successfully promoted destinations and companies to readers through social media and photography. 


WHITE CLOUD NUTRITION LLC, Manchester, New Hampshire

Digital Marketing Manager, Social Media and Customer Service, 2017 

Created engaging social media content on all platforms. Researched target population and ideal posting times. Worked with marketing and sales teams on social media posts. Focused on building company brand and taking initiative in delivering goals.  


Increased social media presence by creating social media calendar for Facebook and Twitter.


Created “Thankful Thursdays” to highlight employees and fans, receiving strong feedback on social media.


Managed customer inquiries from social media and through customer service platform.                                                                                       


CORE BENEFITS GROUP, Hampstead, New Hampshire

Senior Customer Service Representative, 2012-2017 

Served as licensed insurance agent in state of New Hampshire for personal lines. Executed policy changes and billing corrections for clients. Recorded applications and paperwork for six agents as well as organized and maintained documents for eight agents. Helped train three customer service representatives. Assisted with insurance agency audits.  Maintained office supply levels for three years. Created customer service system used by company. 


Developed leads and marketed appropriate products and services.


Established customer relationships and followed up with customers, as needed.


Teamed with agents to establish and meet marketing goals.


Maintained a customer-focused, needs-based review process to educate customers about insurance options.


Scheduled appointments and identified customer needs.


Provided prompt, accurate, and friendly customer service. Service included responding to inquiries regarding insurance availability, eligibility coverages, policy changes, transfers, claim submissions and billing clarification.                                                                                                                                                        




 University of Massachusetts at Lowell, B.A., Psychology



 S K I L L S

 Microsoft Office Suite, AMS 360, ZenDesk, Project Management, Wordpress, SEO, Google Analytics, Hootsuite, Buffer, Social Media, Marketing Strategy and Key Word Research.

Why #hashtags by Nathalie Hirte Willowfield Web Solutions

Why #Hashtag?

What is it and what does it do?

If you’ve been on social media, you’ve been exposed to hashtags.  When you read some posts, it’s almost impossible to figure out what people are saying because of all those #.  So why are people using these pound symbols?  What exactly is a hashtag anyway?

A hashtag is a word or phrase that become a tag when the pound symbol (#) precedes it. Social media users can search hashtags, like keywords, and find relevant messages and content.  But how can you use hashtags to help your business?  Here are three best practices that can be used across any social media site:

Use Relevant Hashtags.

If you post a picture of a product, make sure to include a relevant hashtag.  For example, if you are a realtor and post a picture of a new property on the market:  #newlisting, #nameoftown, etc are great hashtags.  Stay away from hashtags that don’t really speak to the message you’re trying to convey.  So what if the house is blue, there’s no need to use the hashtag #blue in your post.

Construct Hashtags Properly.

While it’s ok to create a hashtag phrase with more than one word, #trynottobeobnoxious. Try to construct hashtags that are one or two words only.  Not to mention, #please #do #not #hashtag #every #word #like #this.  Nobody is going to interact with you on social media if you hashtag “filler” words that aren’t descriptive.  You want the hashtags to emphasize your message.

Limit your Hashtags.

Don’t be a “hashtag offender”.  Don’t be one of those who add 10+ hashtags to every post on their social media channel.  Pick one or two hashtags that are relevant to what you are sharing.  Are you posting about a business to business networking event?   Adding hashtags like #networking or #b2b are appropriate, but there’s no need to add #makingnewfriends, #Manchester, #ilovemyjob or anything else.

If you’re still unsure about hashtags, get some practice before using them yourself.  Visit Facebook and click on a hashtag from a post in your New Feed.  Don’t see one? Use the search bar at the top of your Home page, type in #networking, and review what you see in the search results.  There are conversations happening on social media sites every day that you and your business should be a part of.  Hashtags enhance your content and have the power to open conversations with potential customers.  Isn’t #socialmedia great!

Nathalie Hirte

Willowfield Web Solutions


[email protected]

LEAP CONSULTING offers a wide variety of services for business owners and individuals



Contact Erin Caples:

Contact Information: Phone – 978 758 0093


E-Mail: [email protected]

Twitter: @erin_caples






How to use social media to grow your business

Tuesday, August 10, 2010 - 6:00pm - 8:00pm

Kevin Willett is pleased to announce that we will be conducting a free class on how to use social media to grow your business. The class will give you a understanding of how to use facebook, twitter and linkedin to connect with current and future clients. The class will be held on August 10th from 6 to 8pm at the Dracut Library. The class is limited to 30 people. Please email me at [email protected] if you plan on attending.  I would like to thank Billy Macdonald Cofounder of Siphon Marketing for volunteering to conduct the class. Please check out his website at For more information on the Friends of Kevin please visit our website at