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Meet Walter Wise of The BPI Strategy Group

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About BPI Strategy Group

BPI Strategy Group provides consulting, training and support to help you create an integrated revenue capture process.

We offer business success solutions and advisement that is scalable and replicable and provide action steps to build a distinct, sustainable competitive advantage that increases their performance.

We integrate multiple departments together simultaneously to transform your entire businesses into an asset that is holistically successful and fixated on revenue capture.

Our services include:

  • Sales & Marketing
  • Strategy
  • Executive Consulting
  • Financial Management
  • Social Media
  • On-line access

Depending of the goals of the client, on-site coaching, consulting and team training can be packaged with this program as needed.

Call us at 617-532-0918 or email at [email protected] for more information and to schedule a free consultation session.

Resume for Robin F. Campbell

Robin F. Campbell

42 Oak Hill Road

Concord, NH 03301

(781) 910 - 2165

[email protected]

Summary:

Results-oriented marketing and sales professional with 10+ years’ experience in FDA regulated markets and hi-tech markets.

  • Highly organized, exceptional multi-tasker
  • Outstanding project manager
  • Gifted at developing teams and mentoring others
  • Warm and friendly technical professional
  • Valuable at developing new relationships and creating/managing partnerships/alliances
  • Strong cross-functional teammate with unique blend of marketing, training, accounting and operations experience
  • Effective communicator at every level of organization
  • Natural leader in changing and emerging business

 

Skills:

  • Demand generation performer; highly proficient in social marketing and analytical tools
  • Power PC user; intermediate to advanced skills in most software applications including:
    • CRM/database programs including: Saleforce.com, and related tools; Act!; Access; Filemaker Pro
    • All MS Office Professional and Open Office products including MS Project
  • Effective B2B and B2C campaign manager; understands and reacts quickly to analytics for optimum performance

 

Related Experience and Accomplishments:

Freelancer/Contractor

February 2011 to Present

 

Perform project specific activities regarding training, marketing and operational aspects of the business.  Clients include local businesses, non-profit organizations as well as publishing accounts. 

 

  • Developed new approach and national campaign that attracted first time clients to K-12 teachers’ training programs
  • Developed training program for new subject matter; successfully moved new offering to 2nd in market its’ first year
  • Worked with junior staff to increase their knowledge base through ongoing training initiatives

 

 

Blue Vase Marketing, LLC (formerly ITV)

January 2007 to February 2011

A nutraceutical supplier with a focus on direct response marketing.

 

Vice President, Marketing and Training

Executive team member responsible for: all training, marketing and operational aspects of the business

  • Recruited; developed training program; facilitated training, and managed more than 100 sales and customer service staff
  • Created distributor training program for 8000 that increased retention and average income by 15%
  • Brought CS in-house to improve satisfaction levels by more than 50% while reducing chargebacks to 0.5%
  • Sourced all new manufacturers to reduce product costs by 30%; established just-in-time inventory system
  • Hands-on for all events, public relations, web site UI and web traffic growth
  • One of six chosen by lead general counsel out of pool of 100+ former employees to form new company

 

 

Pearson Education, A Pearson Company

October 1997 to January 2007

Pearson Education is the publishing industry’s largest company, employing more than 30,000 worldwide. Pearson’s mission is to provide the most innovative, flexible, and powerful educational materials available.

 

Executive Marketing Manager, Academic Computer Science

Provided leadership, marketing plan development and implementation for academic computer science offerings

  • Training and mentoring skills ranked 4.5 out of 5 (ongoing sales training and product support to more than 200
  • sales reps and district managers nationally)
  • Managed program that successfully moved our leading Java book from 2nd to 1st in market in less one year
  • Exceeded 2006 budget by 4% - personally closed 20% more business than forecasted by management

 

Executive Marketing Manager, Pearson Technology Group

Provided full marketing services for the high-tech publishing portfolio. Managed 5 staff members, 4 indirect reports and

contract help as appropriate. Responsible for $50M+ revenue per fiscal year, consistently exceeding revenue goals

  • Established leadership role to further develop end-consumer reach and better apply metrics-based planning/implementation – average revenue per product line increased by 5%
  • Secured relationship and led marketing management on executive board responsible for IBM Press partnership, the largest alliance in the history of Pearson


 




Robin F. Campbell

page 2 of 2

 

PTG Senior International Product Manager

Increased responsibility to 80%+ of the combined professional product offerings. Managed all corporate alliance relationships outside USA. Supervised 2 staff members and 3 indirect reports, and contract help as appropriate.

  • Exceeded 2002 budgeted revenue goal by 6%
  • Developed and implemented plans for Microsoft/Pearson .NET Academic Workshops across Canada – average approval rating of 4 (out of possible 5) on usefulness for curriculum assessment, based on 273 in attendance

 

PTG International Product Manager

Provided product training, information and marketing consult for AWP brand and product lines to all PTG staff outside the USA. Supervised 1 staff member, 3 indirect reports and contract help as appropriate.

  • Exceeded 2000 budgeted revenue goal by 12%, 2001 budgeted revenue goal by 10%
  • Worked with UK management to make Rational UK the largest revenue-generating alliance within Europe

 

Addison-Wesley Professional Marketing Manager

Developed and implemented marketing communications plans for more than 50 new products and 175 existing

products each year. Supervised 2 direct reports, 2 indirect reports and contract help as appropriate.

  • Exceeded 1998 budgeted revenue goal by 18%, exceeded 1999 budgeted revenue goal by 10%
  • Initiated and executed integration plans with Pearson entities by offering all AWP product lines training so that newly formed corporate sales force and Canadian sales force could get up-to-speed quickly

 

Lehman Millet Incorporated

July 1996 to September 1997

New England’s largest healthcare, medical, and biotech marketing agency with more than $70 million annual sales.

 

Senior Account Manager & Business Development Manager, Design Group

Promoted to lead business unit after five months with Agency. Developed lead-generating mailings and performed

cold calling. Developed and implemented various clients’ corporate identity and product branding plans. Managed budgets and staffing for development through execution of: company and product logos; corporate communication systems; client training programs and materials; carried through communications as requested by the client.

 

Account Manager, Marcom Group

Managed P&L, all facets of marketing plan from development through execution, solicited new business and

managed staff

 

Polymer Technology, A Bausch & Lomb Company

 

January 1993 to July 1996

Leading manufacturer of BOSTON® rigid gas permeable contact lens materials and lens care products with more than $100 million annual sales.

 

Marketing Associate, Consumer and Eye Care Practitioner Channel

Worked with senior management to develop business unit's annual marketing plan and annual three-year strategic plan. Managed creative development through execution of: trade journal advertising; eye care practitioner promotions; sales support materials; eye care practitioner direct mail campaigns; and, fulfillment of promotional and direct mail campaigns.

  • Managed fulfillment of 17 direct mail campaigns, 40% of which ran simultaneously. Response to campaigns averaged 30%-40% with three programs exceeding 45%.
  • Facilitated communication and approvals from Legal, Regulatory, Document Control, Purchasing and Materials Management in accordance with FDA regulations. Developed system to reduce response time down to two days or 100%.
  • Managed department’s $3.6 million annual budget and project expense analyses. Saved 30% on actual versus plan expenses for promotional programs during 1995.
  • Managed annual cross-functional incentive program with Bausch & Lomb personnel. 1995 results equated to 79% of sales force meeting/exceeding objectives of program. 1996 results at 93% of sales force meeting/exceeding objectives of program.

 

Financial Planning & Analysis -- Strategic Planning Assistant

Supported Controller/VP of Finance and 21 member staff. Assisted in development and editing of company's comprehensive annual operating plan and annual three year strategic planning process.

 

Education

 

Merrimack College, North Andover, MA

Bachelor of Science, Business Administration

 

 

Meet Walter Wise of BPI Strategy Group

walt

BPI Strategy Group
15 New England Executive Park
Burlington, MA 01803

Phone: 617-532-0918
Fax: 603-262-1503
Email: [email protected]

Automate & Simplify Your Marketing With a Business Listing in Your Tewksbury Today

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Contact Bill Gilman at (978) 855-3372 or go to http://www.yourtewksburytoday.com/places

Achieve Results with Strategic Marketing Programs from Discovery Communications

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See http://friendsofkevin.com/discoverycommunications for contact information

 

Shroff Designs offer fast, affordable Web and Print solutions

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Contact Information: Phone - 603 238 6975

Location: Nashua, NH 03062

E-Mail: [email protected]

Website: www.shroffdesigns.com

Facebook: www.facebook.com/Shroffdesigns

 

LEAP CONSULTING offers a wide variety of services for business owners and individuals

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Contact Erin Caples:

Contact Information: Phone – 978 758 0093

Website: www.leap-consult.net

E-Mail: [email protected]

Twitter: @erin_caples

FaceBook:https://www.facebook.com/LEAPConsult

 

 

 

 

The BPI Report from Walter Wise

The BPI Report - August 15, 2013       

In this issue, we talk about best practices for marketing in today's economy.  As always, I look forward to your comments.

Walter Wise

Revenue Success Architect
The BPI Strategy Group
617-532-0918

=============================================================

How Much Are You Spending on Marketing and Is It Generating Qualified Leads?

By Paul DiModica

When coaching CEOs on best practices on how to grow their business, one question we are often asked in this economy is "how do we generate more qualified leads?"

Generating leads -- specifically qualified leads -- takes knowledge, business funding and a planned strategy.
 
Often when working with clients, we find that they have a silo approach to lead development and end up focusing on one type of lead generation model which they or their team members are comfortable with.

This silo lead generation approach usually fails because it limits the potential capture of new prospects to one communication medium.

Most successful lead generation programs use multiple communication which we call the "three legged stool of lead generation." The three legged stool of lead generation includes cold calling, networking and marketing. Each one of these approaches has their own budget, planned process and projected return on investment.
 
 
 

What marketing methods is your firm using?
 
What marketing methods are most successful?

Do you know your marketing costs?

In this economy, never reduce your marketing budget. There are always buyers buying; you just don't know who they are. Instead, tighten your marketing focus on your most likely buyer based on their demographic profile, negotiate better on your vendor pricing and track your lead return on investment.
 

Marketing should generate qualified leads . . . or else it is a wasted investment!
 

To Your Revenue Success!

Walter Wise
Revenue Success Advisor
The BPI Strategy Group
617-532-0918

Everything you've ever heard about lead generation is wrong!

Learn how to generate all the leads your business can handle...

WITHOUT spending a cent on marketing or advertising.

Author of the highly acclaimed book "Getting Back to Basics, Effective Marketing Strategies to Grow Your High Tech Business"

Find Out What's New at the MVSBC

Keeping you updated and informed. 

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Greetings!

Would a small loan to purchase a new piece of equipment or working capital help your business grow? Did you know that the Merrimack Valley Microloan Fund stands ready to assist local businesses by providing a microloan up to $5,000 with a fixed low interest rate to meet your lending needs and help build up your credit at the same time?

Don’t delay! Find out more
http://www.merrimackvalleysmallbusiness.com/services/microloan-fund/

Right Start Graduates Get Together
Pictured from left to right, Terry Williams, Shelagh Casey of Refind, Kim Scalia of Relovable Dog, Olga Saratova of Olga Saratova Photography, Kristin Wallace, Evangeline Bates of Evangeline Interiors, and Paul Hutchinson.
Thanks to important feedback from our Right Start Graduates and other clients, we’ve been busy making changes to our entrepreneurial trainings and can’t wait to launch two new series this fall!
Our Entrepreneurial Boot Campfor Pre-Concept & Start-Up Businesseswill lead entrepreneurs through defining their personal vision & goals and to determining whether their business concept is a feasible business opportunity. At the end of this very hands-on course, participants will have examined their business ideas from every angle and written a business plan, which will help them decide if the business idea is a “go” or a “no go” before making plans to launch the venture. This training will also include support around the technical steps involved in start-up.
Our Financial Tune Up Boot Camp for Start-Up & Existing Businesses will lead entrepreneurs through the basics of financial literacy and will include the important features of a well run business. Entrepreneurs will learn about financial basics, bookkeeping, inventory management & control, taxes, financing, marketing.
Best,

Stacie Hargis
Director

****************************************
SMALL BUSINESS WORKSHOPS CALENDAR  
 
CLICK HERE to be taken to our events calendar.

 
Please RSVP for all workshops and trainings. Fees may apply and will be due at time of class. A fee waiver may be requested, please inquire when signing up.The Center reserves the right to cancel or reschedule a workshop or class due to insufficient enrollment or weather.
FDIC’s Money Smart Series
Joinus as we give the Money Smart financial education

Greetings!
2013 marks our
15th year of providing support to Merrimack Valley entrepreneurs so they can…

We empower entrepreneurs to make the right choices and increase chances for success. As we go into our anniversary year, we have lots of great news to share!  Please stay tuned for more information about our 15th year celebration in September.


MVSBC graduates in May

We recently piloted a Peer-Group Mentoring program to bring a group of microenterprise owners together to discuss issues they face day-to-day. Because of their smaller-size businesses, many owners find themselves working in a silo. When it comes to facing challenges, this group provides a space for thinking creatively with others. If you think you would be interested in this program, please contact Stacie Hargis at 978-322-8401 or [email protected].   

We are launching a Bookkeeping Business! This newly created social enterprise will offer QuickBooks set-up and training for small business clients, and provide ongoing bookkeeping services. We seek to provide a full suite of bookkeeping services to allow business owners to free up their time. If you think your business would like to know more, please contact Charles Nagbe at 978-606-8171 or [email protected]. This is all thanks to a generous capacity building grant provided by the Greater Lowell Community Foundation. 

The MVSBC Microloan Fund serves an important role in the Merrimack Valley community. We know that access to capital is important! 72% of people cannot finance a business themselves. In FY 2013, we helped close over $42K in capital to businesses! For more information our Microloan Program, please contact Kristin Wallace at 978-322-8403 or [email protected].

Summer is in full swing and we are looking ahead, preparing for a fall full of great trainings and workshops.

  • Every Wednesday night, we offer our Financial Tune Up Boot Camp, Developing Your Business Plan or Loan Prep Course to help entrepreneurs learn the basics of financial management or to apply for financing.
  • Every 1st and 3rd Tuesday, come in for our FREE Are You READY…to Start a Business? workshop.  If you want to start a business, this is your first step. This class will guide you through a self-assessment of your business idea and introduce you to the business development services we offer.
  • Starting September 9th, the Entrepreneurial Boot Camp will help you determine whether your business idea is a feasible business opportunity. At the end of this hands-on training, you will have examined your idea from every angle, to decide if it’s a “go” or a “no go”.
  • We also offer affordable online, internet-marketing courses that you can take from the comfort of your own home at your own speed.  This is available through a special partnership with eMarketing4us.com.
  • If you are interested in any of these programs and have any questions, please contact Terry Williams at 978-322-8402 or [email protected].

Best,

Stacie Hargis
Director
Community Teamwork, Inc.’s
Merrimack Valley Small Business Center


CLIENT SUCCESSES

Tomo360, Greater Lowell
Susu Wong is owner of Tomo360, started in November 2012, and an immigrant from Hong Kong. Tomo360 provides small to medium-sized businesses with customized marketing strategies, social media and email marketing campaigns to creatively connect with their customers. Susu signed up for Financial Tune Up Boot Camp in order to better understand how to manage cash flow, sales projections and expenses. Susu has taken advantage of one-on-one counseling and participated in our peer-group mentoring pilot program. Since receiving our services, Susu has seen an increase in her revenue and has even been able to hire an employee.

Learn more about Tomo360

Lowell Naturalization and Citizenship Services, Lowell
After running her business for nearly a year, Marcia Strauss, owner of Lowell Naturalization and Citizenship Services, wanted to learn more skills to manage her business. An immigrant herself from Brazil, Marcia has a great understanding of the needs of her clients. As part of the Financial Tune Up Boot Camp, Marcia learned about the three main financial statements, which she now uses regularly as tools to manage her business and customer credit arrangements. She is also using this new knowledge to help her figure out when she can move her business to a storefront location in the near future. Marcia is currently enrolled in the Merrimack Valley Sandbox’s Accelerator Program and looks forward to merging the knowledge learned from both programs and will continue to participate in our peer-group mentoring program.

Learn more about Lowell Naturalization and Citizenship Services


MEMBER BUSINESS STARTS
Congratulations to the following business starts in the last quarter:


Electronic Horizons held a ribbon cutting in July. 


IN THE NEWS


SMALL BUSINESS WORKSHOPS CALENDAR
Be sure to check out our events calendar to see all the awesome events coming up! 
CLICK HERE