Resume for Joyce Welton

Joyce Welton

Content Creator



[email protected]

New Boston, NH 03070

Superior Writing & Editing Skills | Creative Branding | Imaginative | Collaborative | Efficient Self-Starter


Professional Experience

Senior Copywriter | Herrington Catalog

January 2014 – January 2018 (company closed)

·         Produced original content for 15 annual print catalogs, digital and B2C communications

·         Created over 1,500 engaging stories highlighting distinguished products, driving inbound marketing

·         Improved branding and sales retention by inventing unique, appealing product names

·         Conducted comprehensive research to educate demographic and present welcome solutions 

·         Developed over 300 SEO title tags and descriptions; greatly improved organic search results

·         Collaborated daily with buyers, graphic designer, photographers and management

·         Initiated 'Thank You' offer inserts; resulted in $105K additional sales in first 4 months

·         Developed Herrington Style Guide for greater consistency throughout multi-channel marketing

·         Never missed a deadline


Freelance Writer & Editor | Self-Employed

July 2008 – December 2013

·         Copywriting/Proofreading/Editing services for B2B agency and direct clients

·         Content creation for NH CEBIS (former employer)

·         Authored novel for the Young Adult market


Project Coordinator NH CEBIS | SERESC

August 2005 – June 2008

·         Managed implementation of Positive Behavior program (PBIS) for participating NH PreK-12 schools

·         Dramatically increased work efficiency and analysis capability via online registration system

·         Initiated visual marketing program to promote PBIS at conferences

·         Managed grant-funded $100K+ budget; provided analysis and reports to directors


Curriculum Enrichment Coordinator (PTA Volunteer) | New Boston Central School

September 1998 – June 2005

·         Initiated and managed series of enrichment programs to complement and enhance K–6 student curriculum

·         Coordinated scheduling and performance requirements with school staff; kept detailed financial records and presented monthly updates to PTA board and members





·         MS Office: Word, Excel, PowerPoint

·         Constant Contact, Survey Monkey

·         Adobe Photoshop

·         Social Media (Twitter, LinkedIn, Facebook, YouTube)

·         HubSpot Inbound Certified (May 2018)




B.S. Marketing Management — Bentley University

·         Concentration in International Business

·         V.P. of Bentley Marketing Association; Editor of monthly newsletter

·         Languages: German, French


Nackey S. Loeb School of Communications (2018 Coursework)

·         Social Media for Business

·         PR & Marketing in the 21st Century

·         Writing News Releases



Community Service

New Hampshire Jump$tart Coalition

·         Annual golf tournament volunteer


Goffstown High School

·         Costume creator and co-designer for 8 musical productions including Phantom of the Opera, winner of Best of New Hampshire award from NH Magazine