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Resume for Stephen Daly

Stephen P. Daly

 

251 Totman Road,Lowell, MA 01854 978.204.4723 steve-dal[email protected]cast.net

 

 

Summary

 

Accomplished and energetic writer and marketing/communications professional with a substantial history of exceptional results. Motivated leader with strong organizational and prioritization skills who thrives under deadline pressure. Develops engaging, compelling, and informative content across a wide range of print and electronic formats, including newsletters, brochures, programming materials, blogs and websites. Extensive industry experience and an inclination to embrace emerging technologies has provided a distinct advantage in mastering the ever-evolving world of 21st-century communications.

 

 

 

Skills

 


·       

Print/Digital Storytelling

·       

Editing and Design

·       

Web & Print Content Development

·       

Publication Management

·       

Marketing Strategies & Campaigns

·        

Internal/External Communications

·        

Social Media

·        

Media/Public Relations

·        

Photography

·        

Fundraising


 

                                                                                       

Professional Experience

 

NORTHEASTERN UNIVERSITY, Boston, MA

Associate Director, Marketing & Communications, Office of Alumni Relations, 1/2008 to 2/2017

Contributing Writer, Northeastern University Magazine, NUView blog, 6/2014 to 2/2017

 

l  

Wrote, edited, and/or reviewed all Office of Alumni Relations print, electronic, web and oral communications.

 

l  

Mentored and provided guidance to colleagues in developing editorial and marketing content, ensuring adherence to university style and branding guidelines as well as Associated Press style.

 

l  

Coordinated production of a 10-page Alumni Relations section in the award-winning Northeastern University Magazine, including generating copy, acquiring and editing event photos, and compiling Class Notes.

 

l  

Researched, interviewed and wrote profile stories for magazine and university blog featuring transformative members of 240,000-member global alumni community, as well as university, campus and student leaders.

 

l  

Generated all content for and designed monthly 85,000-circulation monthly alumni
e-newsletter, which included university news, alumni profiles, and recaps of past events.

 

l  

Compiled monthly internal newsletter for distribution within University Advancement division.

 

l  

Played pivotal role in launch of Alumni Relations' social media channels, including Facebook, Twitter, LinkedIn, and Instagram, steadily increasing their growth and engagement opportunities.

 

l  

Developed speaking points, speech content, PowerPoint presentations, letters/correspondence and other critical communications for members of the university’s senior leadership team.

 

l  

Collaborated with university and community partners to develop and promote a diverse selection of cross-campus, domestic and global initiatives.

 

l  

Authored up to 12 appeal letters and accompanying emails each fiscal year for The Northeastern Fund.

 

l  

Engaged prospects and donors through direct-mail solicitations, articulating student and alumni success stories and generating philanthropic passion.


 

           

THE TELEGRAPH, Nashua, NH

Assistant Sports Editor, 5/1994 to 1/2008

Sports Journalist/Copy Editor, 2/1989 to 5/1994

 

l  

Assisted sports editor in management of six-person staff and large group of freelancers.

 

l  

Edited/wrote copy and designed pages for sports section frequently honored by the Associated Press Sports Editors as one of the top 10 in the country for its daily and Sunday sections.

 

l  

Assigned stories and worked with reporters, writers and copy editors to craft compelling content for publication across multiple platforms.

 

l  

Generated article topics, created weekly publishing schedules and assisted in creating a long-term content development plan.

 

l  

Cultivated local, regional and national contacts in sports, business and media.

 

 

THE PORTSMOUTH HERALD, Portsmouth, NH

Sports Journalist/Copy Editor, 6/1988 to 2/1989

 

l  

Covered local sports events, wrote/edited stories, took photographs and designed sports section.

 

 

 

 

Education

 

NORTHEASTERN UNIVERSITY, Boston, MA

Master of Arts in Journalism, Media Innovation Concentration

Bachelor of Arts, Journalism

 

NORTHERN ESSEX COMMUNITY COLLEGE, Haverhill, MA

Associates Degree, Journalism/Television and Radio Broadcasting

 

 

 

Publications

 

Books:          Dem Little Bums: The Nashua Dodgers (2002, Plaidswede Publishing, Concord, NH)

 

Granite State Boys of Summer: New Hampshires Major Leaguers (Expected publication: 2017)

 

 

 

Organizations and Affiliations

 

President, Ancient Order of Hibernians, Division 19, Lowell, MA

Member, Board of Directors, Lowell Historical Society

Member, Irish Cultural Committee, Lowell, MA

Member, Society of American Baseball Research

Committee Member, St. Patrick Cemetery Grave Marker Project, Lowell, MA

Member, International Association of Approved Basketball Officials, Board No. 95

Volunteer, Special Olympics

 

Former Chair and Member, Board of Trustees, Pollard Memorial Library, Lowell, MA

Resume for Corinne Casazza

             Corinne L. Casazza

22 Merrimack Meadow Lane

Tewksbury, MA 01876

(928) 202-0158

 

Online Presence

 

Web sites:                                www.CorinneCasazza.com

Linked In:                                  https://www.linkedin.com/pub/corinne-l-casazza/0/816/734

Twitter:                                      https://twitter.com/corinnecasazza

Facebook Page:                       www.facebook.com/CasazzaWriting

Blog:                                        http://ccasazza.wordpress.com/

                         

 

Professional Experience

 

Pearson Education, Boston, MA                                                          

Manager, Learning Solutions Specialists (LSS)                                                                        1/3/14 – present

 

Responsible for:

 

  • Providing digital sales team with data/copy to drive leads from Deans at universities nationwide
  • Partnering with digital sales team using internal tools/data mining to upsell new/upcoming products
  • Leading team on transition to Salesforce.com including application testing, making recommendations to senior management and development, and writing the best practices guide
  • Assisting senior management with the resolutions/assignations of projects and issues
  • Managing/mentoring a team of two people
  • Acting as a mentor to the extended team
  • Creating and presenting trainings to sales team in person and via Webex
  • Assisting digital sales team and senior management with creation of specifications and records to build custom technology for our customers
  • Tasks listed under Learning Solutions Specialist below

 

Pearson Education, Boston, MA                                                          

Learning Solutions Specialist                                                                                      6/12 – 1/3/14

 

Responsible for:

  • Liaising between our clients and development team to resolve technical issues
  • Managing two temporary employees on a daily basis to complete projects
  • Delivering Webinars on Pearson technology to various internal and external teams

Technical writing including:

  • Creating customized instructor and student documentation for Pearson projects including login, registration, and functionality of any technology delivered
  • Composing and delivering email “fulfillments,” cross-referencing a variety of databases and providing streamlined information about completed custom education projects to internal sales teams and external clients

 

 

Pearson Education, Boston, MA

Digital Account Coordinator                                                                             4/11 - 6/12

 

Responsible for:

  • Generating weekly sales reports for sales employees and management
  • Writing success stories that showcase Pearson products and the talents of our sales team
  • Training temporary employees to create records on internal applications and fulfill projects
  • Creating records for Pearson Education products such as ebooks, web sites, online courses etc. using proprietary internal database systems and other applications
  • Writing and revising documentation for generating internal database reports
  • Writing/revising the departmental policies and procedures guide
  • Training sales team via Webinars on internal database and delivering corresponding documentation

Casazza Writing, Sedona AZ                                                                            3/10 - present

President, Owner

  • Utilizing my experience as the published author of two novels, and a best-selling ebook, I bring the vision of my clients’ creative expression to light with the following services:
  • Social media – Twitter, Facebook, web, blogs etc.
  • Writing compelling web content
  • Facilitating interactive writing workshops
  • Conference/travel promotion including social media and press releases
  • Creating marketing/sales emails
  • Book/article editing
  • Coaching clients through their writing and finding a process that works for them

 

Sedona Private Guides, Sedona, AZ                                                                             8/2009- 3/10

Senior Editor

Responsible for Social Media presence of Sedona Private Guides

Marketing duties including:

  • Creating new products (e-books, CDs, etc.)
  • Keeping site content current
  • Writing monthly ezines to customers, leads and prospects
  • Writing email marketing campaigns to increase revenue
  • Editing three best-selling books on Sedona

 

Sedona Training Associates, Sedona, AZ                                                                     2007- 2009

Web Master

Responsible for Web presence of www.sedona.com including:

  • Immersing The Sedona Method into Social Media
  • Keeping site content current
  • Overseeing ecommerce functionality
  • Writing weekly ezines to customers, leads and prospects
  • Creating joint ventures with other leaders in the self-help industry
  • Writing email marketing campaigns to increase revenue

 

Stellar Productions, LLC, Sedona, AZ                                                                    2005-2007

Senior Web Presence Manager,

Responsible for Web presence of www.stellarproductionslive.com including:

  • Redesigning the layout of the site
  • Writing and posting all site content, press releases and event marketing
  • Collaborating with Webmaster for changes to shopping cart, site navigator etc.
  • Managing the email blasts for scheduled events
  • Writing articles for local papers to promote events

 

 

IBM, Inc., Cambridge, MA                                                                                                  1999-2005

Senior Web Presence Manager, 2000 – 2005

IBM Passport Advantage (volume software licensing program)

Managed the web content area which included two direct reports. Created content for customers, business partners and IBM internals. Wrote all documentation to support applications on the sites including user interfaces, help documentation, and notifications to all audiences.

Ÿ  Facilitated dialogue with worldwide counterparts to ensure each region has accurate representation on all tools and documentation; results included a 40% increase in online orders from Europe, the Middle East and Africa

Ÿ  Created monthly usage statistics on the Passport Advantage sites; distributed to extended worldwide team; results used to determine future program enhancements

Ÿ  Created key messages to communicate program changes to customers and business partners via the five Passport Advantage sites in compliance with IBM legal policy

Ÿ  Managed migration of Passport Advantage Intranet site to IBM domain via ICONs

Ÿ  Collaborated with the Global eBusiness Transformation (GeT) team to create new ecommerce applications for customers from concept to production; results included a B2B online ordering tool, an order inventory management tool and an internal software configurator

Ÿ  Worldwide Subject Matter Expert on Passport Advantage online applications; represented the team at worldwide tradeshows

Ÿ  IBM Leadership Excellence candidate 2005; chosen to participate in IBM’s executive program in recognition of leadership ability

 

Web Presence Manager, IBM Passport Advantage, 1999-2000                                       

Managed the content and overall design of the IBM Passport Advantage Web sites including a home page, Intranet, business partner and customer extranets. Created all content for the sites.

Ÿ  Liaised between a third party vendor and GeT on a redesign of the sites

Ÿ  Authored documentation to support new program launches; Produced and delivered strategic training to various geographic sales, marketing and operational audiences resulting in improved sales productivity

Ÿ  Authored and delivered web casts to convey key messages to operations personnel increasing effective communications between IBM and our customers

 

LOTUS DEVELOPMENT CORPORATION, Cambridge, MA                                      1990-1999

Web Content Manager, 1998 – 1999

North American Customer Service, Lotus Development Corporation

Resolved customer satisfaction issues received via email. Collaborated with other departments to ensure quick problem resolution.

Ÿ  Authored a synopsis of Customer Service issues and regularly reported to management resulting in enhancements to policies which alleviated known issues

Ÿ  Devised and wrote Customer Service policies and procedures handbook increasing the knowledge and effectiveness of Customer Service representatives

Ÿ  Designed the Lotus North American Customer Service (NA CS) Web site including the creation and management of all content for this external customer site; resulting in greater customer satisfaction

 

Editor, Lotus Connects, 1997-1998                                                           

Newsletter for Lotus Business Partners, Lotus Development Corporation

Managed all facets of creating and delivering a monthly publication in print and online for Lotus business partners.

Ÿ  Collaborated with editors worldwide resulting in consistent messages in all geographies

Ÿ  Participated in alpha and beta testing of new applications

 

Associate Editor, Lotus Connects, 1995–1997

Senior Administrative Assistant, 1990 – 1995

 

EDUCATION

Bachelor of Fine Arts in Writing, Publishing and Literature, Emerson College, Boston, MA