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walter wise

Meet Walter Wise of The BPI Strategy Group


About BPI Strategy Group

BPI Strategy Group provides consulting, training and support to help you create an integrated revenue capture process.

We offer business success solutions and advisement that is scalable and replicable and provide action steps to build a distinct, sustainable competitive advantage that increases their performance.

We integrate multiple departments together simultaneously to transform your entire businesses into an asset that is holistically successful and fixated on revenue capture.

Our services include:

  • Sales & Marketing
  • Strategy
  • Executive Consulting
  • Financial Management
  • Social Media
  • On-line access

Depending of the goals of the client, on-site coaching, consulting and team training can be packaged with this program as needed.

Call us at 617-532-0918 or email at [email protected] for more information and to schedule a free consultation session.

Everything I know about marketing, I learned from Santa Claus By Walter Wise and Taki Moore

Everything I know about marketing, I learned from Santa Claus
By Walter Wise and Taki Moore


I’ve got a running challenge with one of my clients to extract business lessons from weird places.  It all started when he mentioned the book ”Everything I know about business, I learned in kindergarten”.

Today, I bring you marketing lessons from the man in red…

1. DELIVER ON TIME – Would we still believe in Santa if he missed a year, or came late?

2. EVERYONE LOVES A GIVER – don’t be a taker. Move the free line, and win your prospects over with your generosity.  Provide your value outfront so they see you differently than they see your competitors.

3. HIRE A TEAM OF HARDWORKING PEOPLE TO MAKE YOU LOOK GOOD – Santa gets the glory, but the elves work hard to make it all look easy. Maybe you need to hire some elves.  (Think hardworking and talented.)

4. BUILD YOUR DATABASE – Santa makes a list, and checks it twice. Most small businesses don’t even have a list :)

5. TEACH YOUR CLIENTS HOW TO TREAT YOU – Every kid knows to leave out Milk & Cookies, and leave carrots for the reindeer.  Do your clients know how to help you?

6. QUALIFY HARD – Do you grade your prospects and clients? Santa grades KIDS either naughty or nice! Which of your clients have been nice? Which prospect has been naughty. You know what to do…

7. LEVERAGE – Santa has a team of body doubles who work the crowds at every shopping center on the planet for weeks before Christmas. (While the real Santa sips margaritas by the pool at his condo on St. Thomas.)

8. LIMIT ACCESS – Santa’s got things set up, so you can’t get him on the mobile, or just see him whenever you want. You've gotta send your request to an obscure PO Box in the North Pole. Are you too easy to get?

9. RUN SPECIAL EVENTS – He's the original Product Launch Formula guy. He builds massive anticipation, and even gets your kids counting down the sleeps till the big day.

10. COSTUME & SELF PROMOTION – If he just wore regular clothes, he'd be no big deal. Do you have a uniform or logo that defines you as THE go-to-firm?

11. GET OTHERS TO TALK YOU UP – His P.R. elves get everyone talking about Santa, so he never has to talk himself up.

12. BUILD A BUSINESS THAT GIVES YOU FREE TIME – With all his body doubles and the team of elves, Santa really only works a couple of days a year. Most of the list-checking is done in somewhere else these days, so he and the missus get 363 days off, which they spend in the Bahamas, the Medditeranian and Vegas.

>> There are business lessons everywhere… if you look for them.. Feel free to send these lessons on to your clients and prospects if you think it will help them and make you look good.


“Remember, revenue capture is not solely the salesperson’s responsibility — it’s the company’s responsibility.” Paul DiModica

To Your Revenue Growth in 2014!

Walter Wise
Revenue Growth Architect
The BPI Strategy Group

twitter: BPIStrategy

The BPI Report from Walter Wise

The BPI Report - August 15, 2013       

In this issue, we talk about best practices for marketing in today's economy.  As always, I look forward to your comments.

Walter Wise

Revenue Success Architect
The BPI Strategy Group


How Much Are You Spending on Marketing and Is It Generating Qualified Leads?

By Paul DiModica

When coaching CEOs on best practices on how to grow their business, one question we are often asked in this economy is "how do we generate more qualified leads?"

Generating leads -- specifically qualified leads -- takes knowledge, business funding and a planned strategy.
Often when working with clients, we find that they have a silo approach to lead development and end up focusing on one type of lead generation model which they or their team members are comfortable with.

This silo lead generation approach usually fails because it limits the potential capture of new prospects to one communication medium.

Most successful lead generation programs use multiple communication which we call the "three legged stool of lead generation." The three legged stool of lead generation includes cold calling, networking and marketing. Each one of these approaches has their own budget, planned process and projected return on investment.

What marketing methods is your firm using?
What marketing methods are most successful?

Do you know your marketing costs?

In this economy, never reduce your marketing budget. There are always buyers buying; you just don't know who they are. Instead, tighten your marketing focus on your most likely buyer based on their demographic profile, negotiate better on your vendor pricing and track your lead return on investment.

Marketing should generate qualified leads . . . or else it is a wasted investment!

To Your Revenue Success!

Walter Wise
Revenue Success Advisor
The BPI Strategy Group

Everything you've ever heard about lead generation is wrong!

Learn how to generate all the leads your business can handle...

WITHOUT spending a cent on marketing or advertising.

Author of the highly acclaimed book "Getting Back to Basics, Effective Marketing Strategies to Grow Your High Tech Business"