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Walter Miska

Networking Success Story - Walter Miska - Craft Beer Cellar of Westford

As small business owners we all know the importance of stepping away from the daily requirements of operating our business  to work on sustaining and growing our customer base.  We also know just how impossible this feels at times. Organized networking organizations have been the best manner that I have found to motivate myself to schedule time for this most important activity.  Prior to opening Craft Beer Cellar about a month ago, I was the owner of a very successful embroidery and printing business.  Networking in several business, commerce and charitable organizations was a significant part of the marketing program that allowed us to start, grow and sell our profitable business.  We belonged to these groups for the entire eight years of ownership, and truly believe that our success was due in large part to in person networking and the resulting word of mouth marketing. The cost effectiveness of this marketing approach is without question the best deal in advertising. 

 

That said, joining a networking organization in itself is not enough. It does take some effort on the part of the business representative to attend group events and when possible, give back to others in the group.  It is just as important to select the right networking group for your organization, a group that you are comfortable in, and one with the right leaders and members to be of mutual benefit.

 

One month into my new venture, and I am confident that joining the Friends of Kevin is one decision that will be essential to the success of Craft Beer Cellar.  I am excited to be a member of this group, and look forward to making new friends.  

 

Cheers!

Walter Miska, Head Beer Geek

 

Craft Beer Cellar of Westford