Friends of Kevin Newsletter

Subscribe to my newsletter to learn all of my best networking tips

Join Now

Networking Success Story - Scott Boyages from Scott Boyages Promotions

I have operated my business for over 20 years and the one major regret I have is that I didn’t grasp the importance of networking a lot sooner than I did.  Networking can not only help you get more business.  It can help you find a job, find the best doctor in town, get tickets to a sold out show or maybe head off a major problem before it becomes a problem.  Networking can open doors that otherwise would be completely closed to you.  Ever hear of the saying it’s not what you know, it’s who you know?  Obviously if you plan on being successful you have to know your profession, but I don’t think you can succeed in business without having a strong network of friends, clients, prospects, family, vendors, acquaintances, etc.  Look at any field.  Your most successful people have the strongest personal networks.

 

Of course, in my case, the light didn’t go on immediately. I initially built a fairly strong business just by sheer hustle and ‘making the calls’.  But it wasn’t easy and it took longer than I wanted it to.  And then the economic collapse of 2008 happened and I was faced with having to do a major rebuild of my customer base if I planned on continuing in the promotional products business going forward.  Believe it or not, it was a book by Harvey McKay – Dig Your Well Before You're Thirsty: The Only Networking Book You'll Ever Need that made me realize I was missing the boat on this little secret that top producers in any field know is one of the fundamentals of success.  I would strongly recommend this book to anyone in business.  It’ll be the best $12 you’ll ever spend.

 

Ever since the day I first opened that book, I’ve dedicated myself to growing my own personal network.  When you buy into this, not only do you meet lots of cool and interesting people – you find out that it’s fun.  And yes it opens doors.  However a key point to keep in mind is that to really grow a network you have to give before you can receive.  None of us can do business with everyone we meet.  But maybe we can offer a lead or give a referral.  Or maybe mention a tool that helped improve our own business, give a tip on a great restaurant or just be friendly at a networking event with lots of strangers present.  I love when Kevin Willett does one of his How Can I Help You Today? posts on Facebook.  To me, that’s what networking is about in a nutshell.   Of course when I meet you I also want you to know that I’m in the business of ‘Branding via Promotional Products’.  I want you to remember me when  that guy you met at the golf tournament says he wants to get some embroidered shirts like the cool one they handed out to everyone.

 

Networking certainly isn’t easy.  You have to commit to it, keep at it and resist the temptation to stay home instead of heading out for a 6:00 PM networking event on a cold night in January.  But what I can tell you is it works…and has been a key ingredient in the business success I’ve had the past few years.