We all know that networking is about building trust and getting people to know, like, and trust us. But sometimes we forget. We get excited and go right into our sales pitch. You should buy my widgets. (I use the word widgets so that I don’t offend anyone. If you sell widgets don’t worry. I’m not talking about you.) Of course, when no one buys our widgets, we get mad and stop networking because it’s stupid and doesn’t work.
Let me suggest a different approach. Next time you attend a networking event, focus on helping the people you’re speaking with. Ask them a few questions about their businesses. Find out who would be good clients for them. Try to think of people you know who may be good referral sources for them and ask if they’d like to meet those people. Typically, people will be so excited that you offered to help them, without trying to sell them anything, that they’ll ask how they can help you. Notice that you didn’t have to ask for help. They volunteered.
You might be thinking, “But Kevin, what if they don’t offer to help you back?” That’s okay, just consider it a deposit in the karma bank. Never keep score or expect a referral from everyone you give a referral to. Life doesn’t work that way. Always do the right thing for the right reason and things will work out for you.
Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon at http://www.amazon.com/dp/B00X7RMHOUTy
On Monday June 1st I am hosting a free business networking tips webinar on how to follow up with people you meet. The Webinar is from 7pm to 730pm. I will speak for about 15 minutes and then I will answer questions on the topic for about 15 minutes. Space is limited to 25 people and registration is required. Here is the link to register please feel free to invite your friend. https://www.anymeeting.com/AccountManager/RegEv.aspx?PIID=EB58D782824931
Name: Rufiya Blank
Business Names: DeveZon Floral Design & Creation
Location: Western Avenue Lofts, Loft 218
Age 12 yr old Domestic Shorthair.
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Location: Lowell Humane Society
Contact information: Lowell Humane Society 951 Broadway Street Phone 978- 452-7781
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Sam Liang is a Boston-based wedding photographer who specializes in modern and non-traditional wedding photography. Some of his favorite weddings are multicultural, same-sex, and those that incorporate DIY details. He loves capturing real emotions and candid moments. His style is bright and colorful, which reflects his clients' personalities. He really gets to know his clients and it helps him document their love.
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Name: Peter Zimmerman
Business Name: Mill City Glass Works
Location: Western Avenue Studio