JAYNE RUSSELL-WELLS C: 603-509-8360 email@example.com
Results Focused & Highly Versatile, Marketing, Sales & Community Relations Professional
An organized and creative professional with sales, marketing, and leadership experience dealing with a diverse variety of organizations and clientele with a passion and skill to build solid relationships with clients, partners and team members. A self-starter that is well versed in identifying market trends and customer needs to create highly targeted marketing campaigns to consistently meet quotas.
Multi-Media / Digital Marketing
New customer acquisitions
Event planning and Trade shows
Account and Budget Management
Innovative & Strategic planning & Analysis
Team Building & Leadership
Social Media Marketing
Google ad-words certified
Community Outreach / Networking
Fundraising & Volunteer Events
"Hunter" and a "Farmer"
Marketing Generalist (seasonal) 2017 - Current
Gunstock Mountain Resort Gilford, NH
Conduct guest surveys and analyze research data
Digital Marketing Account Consultant 2015 - 2016
Gatehouse Media - Propel Marketing Manchester, NH
Gatehouse Media - Propel Marketing / Southern Oregon Media Group Medford, OR
Effectively used social media, web development, marketing campaigns, SEO, SEM, reputation management, and a variety of other solutions to enhance and manage SMBs and C-Level management online marketing strategies.
Established, developed and fostered quality business relationships to generate new business partnerships as well as drive retention and growth.
- Conducted product demonstrations via the web or in person.
- Sourced new sales opportunities through cold calling, networking and other lead generation strategies to secure appointments and follow up discussions
- Assisted multi-media executives with digital strategies formal proposals for their clients.
- Created & implemented custom marketing plans for clients that drove exclusive in-bound leads to their websites via Search Engine Optimization, Social Media Marketing, Mobile Marketing, PPC, Remarketing, and Online Display with fully transparent tracking.
Effectively document and manage daily sales activities, pipeline, and dashboards via Salesforce.com.
Community Relations Manager (Sales Manager) 2014 - 2015
Suncrest Place Assisted Living (an Enlivant community) Talent, OR
Directed all marketing & sales for 36-unit Assisted Living community
Increased census 29% in 11 months
Actively promoted and marketed a positive house image through promotional campaigns and networking strategies.
Developed, planned, and executed marketing events and seminars and attended trade shows, senior fairs, wellness seminars and regional events to expand awareness of residence within surrounding localities.
Co-Managed hiring, training, evaluating and development of all staff.
- Analyzed strengths and weaknesses of the community compared to competitors then developed appropriate action steps to effectively sell against the competition.
Marketing & Community Relations Director 2013 - 2014
Horton Plaza Retirement Community Medford, Oregon
Directed all marketing & sales for 92-unit Independent Community
Increased census 79% to 92% in 10 months
Initiated, planned & executed marketing events, seminars, trade shows, Senior Fairs & Regional Events.
Led community outreach networking new business development activities.
Page 2 - Jayne Russell-Wells
Senior Multi-Media Account Manager / Digital Specialist 2008 – 2013
Gatehouse Media - Siskiyou Daily News, Mt Shasta Herald, Cascade Magazines Yreka, CA
Indentified & developed new business as well as maintained of existing accounts for Key accounts, majors, automotive and real estate
Managed a $750K annual desk, which included Fair guides, Chamber Directories, & multiple special sections
Provided insight, leadership and training to advertising execs for digital advertising presentations
- Spearheaded event planning & coordination of annual Home & Garden Show, Bridal Faire & Taste of Home Cooking school
- Magazines focused on the equine and cattle industry within a 5 state circulation (CA, OR, WA, NV, ID)
HIGHLIGHT: One of my Proudest moments: Tulelake Fair won 1st place among California Fairs for the Print & Digital advertising campaign I created.
Senior Advertising Account Manager /Real Estate Advertising Consultant 2005 – 2008
Bay Area News Group - Oakland Tribune, Fremont Argus Fremont, CA
Increased territory revenue from $19k per month to $86k per month in 6 months
Consistently exceeded monthly goals. Awarded 2006 Salesperson of the year
University of Illinois at Urbana-Champaign - Digital Marketing Specialization, Certification Course, Online (current)
Associate of Arts, Music Performance (minor Psychology), West Valley JC, Saratoga CA
Marketing Communications, Business Administration - Mission College, Santa Clara CA
Marketing Communications - San Jose State University, San Jose CA
Google Ad words certification 2016
Sandler Sales Training 2016
Propel Marketing Academy - Digital training for SEO, SEM, Mobile, Social Media & Web enhance 2012 & 2016
Market Motive 2016
Dealing with Difficult People - Fred Pryor .6 CEU's 2014
Professional Communication - Fred Pryor .6 CEU's 2014
CSIA (Consultative Selling In Action) – Bay Area News Group
Internet awareness training & Search Marketing training– Alameda Newspaper Group
Marketing Concept & Design Seminar – Skill path Seminars
UC Extension, Beef Cattle Drug Residue & Contamination Avoidance – Training Certification 2002
Football Program Liaison & Fundraising & Publicity Coordinator , Yreka High School
Director, Yreka Babe Ruth Baseball Association – Fundraising & Publicity
Yreka Chamber of Commerce - Ambassador Chair
Siskiyou County 4-H - Hornbrook, Adult Advisor
Alameda County 4-H - Sunol Community Club Leader, Adult advisor
Livermore Stockmen’s Rodeo Assoc. - Associate Director, Publicity & Advertising
Livermore Chamber of Commerce - Ambassador
24 Old Homestead Road
Westford, MA 01886
(978) 808-6864 (Cell)
Strategic marketing and business professional with experience in worldwide strategic and tactical marketing, new product development and launch, and project management. Creative problem-solver with strong analytical skills and technical knowledge supporting strong sustainable bottom-line results.
STEMGENT, A REPROCELL GROUP COMPANY, formerly part of Stemgent-Asterand, Lexington, MA 2013-2016
Global developer of stem cell reagents, cell culture tools, and provider of contract services and human tissue.
Director of Marketing
Responsible for strategic and tactical marketing plans and activities with a seven-member team including customer service and technical support, product management, graphic design and web development.
Successfully launched two induced pluripotent stem cell RNA reprogramming kits worldwide being first to market a cost-effective and robust RNA blood reprogramming kit and service.
Achieved 20% year-on-year revenue growth from 2014 to 2015 with a varied product mix of commoditized and differentiated products and services.
Established cross-selling strategies to augment Japan and United Kingdom made product sales in the Americas.
Led branding strategy, design and messaging integrating three newly acquired companies and implementing the branding strategy across all group companies.
CORNING LIFE SCIENCES (Acquired BD BIOSCIENCES DISCOVERY LABWARE), Tewksbury, MA 2007-2013
Global developer and manufacturer of ADME/Tox reagents and contract service provider, and cell culture tools.
Product Manager-ADME/Tox Products and Contract Research Services
P&L and strategic responsibility for all ADME products and contract research services. Drove definition, development and launch phases of three major new products. One resulting in worldwide market share of 70% in human tissue fractions and establishing the Corning liver microsome product as the industry gold standard. A second new disruptive technology is gaining rapid adoption moving research from week long drug transporter cell line cultures to a robust, stable cryopreserved quick culture model completed in two days.
New drug transporter product line was fastest growing product line in year one for Corning Life Sciences, securing recognition at Corning Corporate for best customer understanding, product definition and launch execution
Grew major hepatocyte product line 16% from 2011 to 2012 with launch of new product in July 2011, and major competitive win of +700K.
Develop yearly strategic and tactical plans for ADME products and Contract Research Services.
Created collateral for new and existing products including datasheets, user guides, banner ad content, e-blasts, customer newsletters, conferences, trade shows, and press releases.
Led key account management of large pharmaceutical multi-site accounts for large multi-product deals
THERMO FISHER SCIENTIFIC, Milford, MA 2003-2007
Global developer and manufacturer of sample preparation products for life sciences, clinical and general purpose applications.
Product/Marketing Manager-Vacuum Concentration, Freeze Drying, Cell Disruption, Electrophoresis and Centrifugation
Established integration strategy for Thermo vacuum concentrator and freeze dryers with newly acquired European company with products based in Denmark, France and the Czech Republic. Drove high-throughput and bench model drug discovery vacuum concentrators, and small scale freeze dryer product development for 2006 worldwide launch. Developed centrifuge market positioning for cell and tissue culture markets to augment revenue.
Increased centrifuge orders in cell and tissue culture segment 30% with focused positioning using web-based advertising and promotions, distributor print collateral and focused ad campaigns.
Expanded market sales in high-throughput drug discovery vacuum concentration 2X prior year.
Led key account management of large corporate pharmaceutical account including instrument project management, service, and applications support.
Managed product integration, including defining the product portfolio for vacuum concentrators and freeze dryers after acquisition of European company.
VARIAN, INC., Lexington, MA 2001-2002
Global developer and manufacturer of vacuum products for life science and analytical instrument markets.
Market Segment Manager for North America-Analytical Instrumentation
Expanded North American presence in mass spectrometry and other analytical instruments requiring vacuum. Developed and drove product programs to introduce new products to capture more market share.
Led worldwide product launch initiative started in June 2002 for new vacuum gauge aimed at taking market share from two major competitors in a fragmented market with cost-effective differentiated product strategy targeted at analytical instrumentation and industrial markets. Resulted in adoption by mass spectrometer OEM leading to sales of greater than 500 forecasted units per year.
Developed sales collateral including sales presentations, datasheets, product brochures, manuals, press releases, trade shows, and journal advertisements, and delivered new product launch sales training worldwide.
Managed and drove development of new gauge design for high reliability of 1 million plus hours at low cost.
Negotiated multi-million dollar contracts increasing revenue by 25% with one OEM.
MILLIPORE CORPORATION, Bedford, MA 1993-2001
Global developer and manufacturer of filtration and dispense products for microelectronics, bio-pharmaceutical and analytical markets.
Market Manager, Product Manager - Photochemical Dispense Systems and Point-of-Use Photochemical Filtration
Marketing Communications- BioProcess, Process Systems and Microelectronics
Defended market revenue and profit leadership position in global business segment. Drove product development programs supporting differentiated product positioning designed to lock-in replacement business across multiple market segments. Profit and Loss, and long range planning responsibility for $30M filtration market segment and $65M pump market segment.
Successfully commercialized new dispense systems and filtration products through the Product Development Process, starting with discovery, investigation, product definition, launch and production.
Spearheaded product line repositioning and consolidation to capture sales across multiple market segments; including positioning existing products into new market segments, eliminating poorly selling products and converting successful specials to commercial products.
Took share in competitively dominated market segment resulting in $1M+ revenue in 9 months with technically superior products, service, and field support.
Offset diminishing market volumes in mature market with innovative new products commanding higher selling prices to improve revenue and maintain margins.
MBA, Marketing, BABSON COLLEGE, Wellesley, MA
BA, Molecular Biology, REGIS COLLEGE, Weston, MA
Software Technical Writing Certificate, MIDDLESEX COMMUNITY COLLEGE
Courses and research completed towards MS Organic Chemistry, BOSTON COLLEGE, Chestnut Hill, MA
Fluent in Italian; Working knowledge of French
Robin F. Campbell
42 Oak Hill Road
Concord, NH 03301
(781) 910 - 2165
Results-oriented marketing and sales professional with 10+ years’ experience in FDA regulated markets and hi-tech markets.
- Demand generation performer; highly proficient in social marketing and analytical tools
- Power PC user; intermediate to advanced skills in most software applications including:
- CRM/database programs including: Saleforce.com, and related tools; Act!; Access; Filemaker Pro
- All MS Office Professional and Open Office products including MS Project
- Effective B2B and B2C campaign manager; understands and reacts quickly to analytics for optimum performance
Related Experience and Accomplishments:
February 2011 to Present
Perform project specific activities regarding training, marketing and operational aspects of the business. Clients include local businesses, non-profit organizations as well as publishing accounts.
- Developed new approach and national campaign that attracted first time clients to K-12 teachers’ training programs
- Developed training program for new subject matter; successfully moved new offering to 2nd in market its’ first year
- Worked with junior staff to increase their knowledge base through ongoing training initiatives
Blue Vase Marketing, LLC (formerly ITV)
January 2007 to February 2011
A nutraceutical supplier with a focus on direct response marketing.
Vice President, Marketing and Training
Executive team member responsible for: all training, marketing and operational aspects of the business
- Recruited; developed training program; facilitated training, and managed more than 100 sales and customer service staff
- Created distributor training program for 8000 that increased retention and average income by 15%
- Brought CS in-house to improve satisfaction levels by more than 50% while reducing chargebacks to 0.5%
- Sourced all new manufacturers to reduce product costs by 30%; established just-in-time inventory system
- Hands-on for all events, public relations, web site UI and web traffic growth
- One of six chosen by lead general counsel out of pool of 100+ former employees to form new company
Pearson Education, A Pearson Company
October 1997 to January 2007
Pearson Education is the publishing industry’s largest company, employing more than 30,000 worldwide. Pearson’s mission is to provide the most innovative, flexible, and powerful educational materials available.
Executive Marketing Manager, Academic Computer Science
Provided leadership, marketing plan development and implementation for academic computer science offerings
- Training and mentoring skills ranked 4.5 out of 5 (ongoing sales training and product support to more than 200
- sales reps and district managers nationally)
- Managed program that successfully moved our leading Java book from 2nd to 1st in market in less one year
- Exceeded 2006 budget by 4% - personally closed 20% more business than forecasted by management
Executive Marketing Manager, Pearson Technology Group
Provided full marketing services for the high-tech publishing portfolio. Managed 5 staff members, 4 indirect reports and
contract help as appropriate. Responsible for $50M+ revenue per fiscal year, consistently exceeding revenue goals
- Established leadership role to further develop end-consumer reach and better apply metrics-based planning/implementation – average revenue per product line increased by 5%
- Secured relationship and led marketing management on executive board responsible for IBM Press partnership, the largest alliance in the history of Pearson
Robin F. Campbell
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PTG Senior International Product Manager
Increased responsibility to 80%+ of the combined professional product offerings. Managed all corporate alliance relationships outside USA. Supervised 2 staff members and 3 indirect reports, and contract help as appropriate.
- Exceeded 2002 budgeted revenue goal by 6%
- Developed and implemented plans for Microsoft/Pearson .NET Academic Workshops across Canada – average approval rating of 4 (out of possible 5) on usefulness for curriculum assessment, based on 273 in attendance
PTG International Product Manager
Provided product training, information and marketing consult for AWP brand and product lines to all PTG staff outside the USA. Supervised 1 staff member, 3 indirect reports and contract help as appropriate.
- Exceeded 2000 budgeted revenue goal by 12%, 2001 budgeted revenue goal by 10%
- Worked with UK management to make Rational UK the largest revenue-generating alliance within Europe
Addison-Wesley Professional Marketing Manager
Developed and implemented marketing communications plans for more than 50 new products and 175 existing
products each year. Supervised 2 direct reports, 2 indirect reports and contract help as appropriate.
- Exceeded 1998 budgeted revenue goal by 18%, exceeded 1999 budgeted revenue goal by 10%
- Initiated and executed integration plans with Pearson entities by offering all AWP product lines training so that newly formed corporate sales force and Canadian sales force could get up-to-speed quickly
Lehman Millet Incorporated
July 1996 to September 1997
New England’s largest healthcare, medical, and biotech marketing agency with more than $70 million annual sales.
Senior Account Manager & Business Development Manager, Design Group
Promoted to lead business unit after five months with Agency. Developed lead-generating mailings and performed
cold calling. Developed and implemented various clients’ corporate identity and product branding plans. Managed budgets and staffing for development through execution of: company and product logos; corporate communication systems; client training programs and materials; carried through communications as requested by the client.
Account Manager, Marcom Group
Managed P&L, all facets of marketing plan from development through execution, solicited new business and
Polymer Technology, A Bausch & Lomb Company
January 1993 to July 1996
Leading manufacturer of BOSTON® rigid gas permeable contact lens materials and lens care products with more than $100 million annual sales.
Marketing Associate, Consumer and Eye Care Practitioner Channel
Worked with senior management to develop business unit's annual marketing plan and annual three-year strategic plan. Managed creative development through execution of: trade journal advertising; eye care practitioner promotions; sales support materials; eye care practitioner direct mail campaigns; and, fulfillment of promotional and direct mail campaigns.
- Managed fulfillment of 17 direct mail campaigns, 40% of which ran simultaneously. Response to campaigns averaged 30%-40% with three programs exceeding 45%.
- Facilitated communication and approvals from Legal, Regulatory, Document Control, Purchasing and Materials Management in accordance with FDA regulations. Developed system to reduce response time down to two days or 100%.
- Managed department’s $3.6 million annual budget and project expense analyses. Saved 30% on actual versus plan expenses for promotional programs during 1995.
- Managed annual cross-functional incentive program with Bausch & Lomb personnel. 1995 results equated to 79% of sales force meeting/exceeding objectives of program. 1996 results at 93% of sales force meeting/exceeding objectives of program.
Financial Planning & Analysis -- Strategic Planning Assistant
Supported Controller/VP of Finance and 21 member staff. Assisted in development and editing of company's comprehensive annual operating plan and annual three year strategic planning process.
Merrimack College, North Andover, MA
Bachelor of Science, Business Administration
- Can you be reliable?
- When Packaging is Not Enough
- A Marketer’s View of a Crazy Month of June
- Making A Split Decision: Stop and Help
- B to B Marketing: Is your company building a Dream List?
- This is not a good sign
- Two weeks left in Q1. SMB CEO, are you where you wanted to be?
- The Marketing Power of Signs
- Do you have stuffed olives?
- Is Anyone’s Customer Service WOWing you this Christmas?
1 Blossom Lane, Merrimack, NH 03054
Enthusiastic, hardworking and self-motivated television/broadcasting professional attuned to ever-changing needs of business. A leader with expertise in marketing, television, commercial traffic, national sales and advertising. History of effective interaction and relationship management with sales professionals, rep firms and agencies. Extremely detail oriented. Flexible and versatile – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments. Poised and competent with demonstrated ability to easily transcend cultural differences. Excellent team-building skills.
Market Research, Proficient with Microsoft Office (Word, Excel, Outlook, Publisher, PowerPoint)
Wide Orbit Media Tracking & Revenue Software. Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver, Pagemaker) Quark Xpress, Lotus Notes.
•Eisenberg, Vital & Ryze Advertising
Manchester, NH 1/2013 – 7/2013
Responsibilities of Media Buyer include working closely with client and agency team to understand client's business objectives & advertising strategy develop media plans and set budget. Perform market research & provide analysis to determine brand and target market for client campaign, while developing evaluation techniques for campaigns and monitor effectiveness. Present & propose media planning schedules to client. Negotiate with media reps to obtain best rates & contracts and the most appropriate media spaces for advertising.
• Spectrum Marketing Companies
Manchester, NH 9/2011 – 12/2012
Responsibilities of Marketing Specialist include implementing marketing communication programs and campaigns for over 90 (and growing) Boy Scouts of America Councils nationwide. Manage the daily workflow of the Boy Scout of America as well as other client projects to ensure projects are on time, on budget, and on strategy while taking ownership of said projects to ensure the success of the team. Coordinate and represent brand promotion, as well as assist in advertising proposals and graphic design.
• WMUR-TV – Hearst Television
Manchester, NH & Charlotte, NC
5/2002 – 2/2011
Commercial Traffic & Continuity Specialist | Program Administrator,
Responsibilities of Commercial Traffic & Continuity Specialist include assigning appropriate commercials from agencies and local/regional clients on the station’s daily television log. Reporting to the station’s National Sales Manager, responsible for supervising the assistants at Eagle Television Sales in 5 different offices nationwide.
Responsibilities of Program Administrator include daily calls to Neilsen Media Research to report retitling changes in programming. Check & print the station’s daily log. Maintain the station’s daily program schedule and make sure that all other media outlets get any revisions by their deadlines (ie: TV Guide, Nielsen Media Research, newspapers, etc.).
From 4/2010-2/2011 responsible for formatting all the programming for 10 Hearst owned stations out of the (new) traffic hub in Charlotte, NC. Maintain all ABC, NBC, CW, THIS TV network changes. Maintain all syndicated, as well as local formats for all the stations.
Springfield, MA 9/1999 – 4/2002
National Sales Assistant,
Maintained all paid programming, national commercial orders by way of national rep firm and overflow of local commercial orders as well as assisting the traffic manager and department with commercial traffic, programming and log reconciliation. Named “Employee of the Month” in March of 2000. Left company in Feb. of 2001 to move to New Hampshire, was immediately asked to return as interim traffic manager (due to her being permanently disable) to convert entire commercial traffic database to a new traffic system.
95 Summer St.
Acton, MA 01720
International Marketing Executive with extensive experience working with multilevel personnel to strategize and implement unified message to global sales and channels. Accomplished in website structure and development, social media, content research and creation, extensive vendor management for PR, web design, branding evolutions and internal and external event management.
Managed relationships with analysts and PR agencies
Researched and developed content in support of global sales
Oversaw adherence to brand standards on all collateral, sites and product materials
Strategized and managed sales training events and product demos
Developed ancillary support materials i.e., customer testimonials, case studies, videos
Managed the participation and support for internal and external customer events
Lucent Technologies – Senior Marketing Manager
Worked on the integration of two productlines from separate divisions into the SoftSwitch product. Compiled research from the engineering and development groups and strategic alliances from senior management to produce unified messaging and branding for global sales force. Produced all the internal and external messaging including; website development, product sheets, case studies, video and audio products, support for internal training and tradeshow demonstrations.
Digital Equipment Corporation- Marketing Manager
Developed strategy and directed the implementation of a multi-phased support program for the Prioris Server. Worked with global marketing and sales groups to produce a cohesive brand and product support initiative that included intra and internet content, newsletters, industry analysts, public relations, sales tools, sales training and tradeshow participation. Was awarded “Best in Class” by industry analysts for each new product release.
Lotus Development Corporation- Marketing Specialist
Collaborated with internal and external vendors to produce support materials for internal clients. Working on very tight deadlines, successfully oversaw the production and approval of content, negotiated with external vendors, produced and monitored production schedule, branding and messaging. Was always on time and on budget.
Major strengths include highly skilled interpersonal expertise, negotiating contracts with vendors ranging from public relations, program presenters and design services to installation and dismantle contractors. Working with and supervising staff to accomplish goals for tight deadlines. Providing creative solutions for resolving conflicts affecting the timely delivery of materials, personnel or collateral materials.
Planned and Monitored the reporting of a global marketing initiative excess of $1 million, for a software switching program For Lucent Technologies, to support the international sales force. This included the research, development and distribution of collateral materials, videos and white papers. The planning of all related sales training activities and tradeshows including venue selection, branding, publicity, vendor negotiations, internal and external events, and supervision of support staff to accomplish these activities in a timely and cost efficient manner.
Strategized and Implemented internet marketing plan for The Gold Rush Inc. Through social media, web content and social media upgrades, produced 30% increase in overall gross business. Oversaw additional name recognition campaign through online and hard copy coverage of the business with area newspapers and periodicals.
Researched Competitors analyzed and published the results, supervised the development of competitive comparisons with industry analysts to provide accurate information for field sales.
Drove the Cohesiveness of the international marketing groups for Digital Equipment Corporation oversaw the development of area specific white papers, collateral and support materials taking into account local vernacular, customs and traditions so as to produce materials that were free of inadvertent negative connotations.
Velvet Opus Independent Consulting - Owner, Acton, MA, 2010-present
Lucent Technologies – Sr. Marketing Manager, Marlboro, MA, 1999-2002
Digital Equipment Corporation – Marketing Manager, Marlboro, MA, 1996-1999
Lotus Development Corporation – Marketing Specialist, Cambridge, MA, 1994-1996
Bachelor of Fine Arts, Arizona State University, Tempe AZ