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Resume for Denise Senecabaugh

Denise Sencabaugh

38 Kearsage Street, Tewksbury, MA 01876

Mobile: (508) 633-6734| Email:
[email protected]

LinkedIn: www.LinkedIn.com/in/denise-sencabaugh

Marketing Professional

Marketing Strategy & Communications

Creative Development

Agency Management

Vendor Negotiation & Management

Integrated Promotional Planning

Budget Management

Shopper Marketing

Cross-functional Communication

Project Coordination

Social Media Marketing


Technologies:  Microsoft Word, Excel & PowerPoint, Adobe Acrobat, LAUNCH, PinPoint Data System

 

Certifications:  Social Media Marketing Certification, Middlesex Community College (2017)

Industries:  Consumer Packaged Goods

________________________________________________________________________________________________

WORK HISTORY
________________________________________________________________________________________________

Associate Marketing Manager | Integrated Marketing Services, Welch’s                             2015–2017

·        

Collaborated with key corporate stakeholders (marketing, procurement, manufacturing, operations, and sales) to provide total process alignment of product marketing materials (creative brief, internal creative review, internal legal approval, final deliverable.) Managed digital on-line product image assets for marketing, sales, and e-commerce team.

·        

Led up to 20 cross-functional team members and agencies in the development of integrated consumer marketing programs that meet business objectives and maintained strong metrics.

·        

Partnered with brand teams and sales planning on development and execution of annual 12-month promotional marketing calendar for new and existing products based on insights; brand business objectives/challenges; past program results/analysis and key learnings; retailer and account-specific shopper marketing initiatives.

·        

Secured and managed Welch’s promotional and shopper marketing agencies and 12 vendor partners to ensure creative concepts, services, and marketing initiatives were consistent, on-time, and on-budget.

·        

Coordinated creative development and budgets associated with production, maintenance and fulfilment of all merchandising, Point of Purchase (POP), and field sales materials supporting new product introductions, trade show materials, product collateral, sampling and demonstrations.

·        

Led implementation of a streamlined packaging graphics development process, including agency selection, timelines, cross-functional approvals, print feasibility, pre-press, on-boarding of on-site vendor representative and digital asset creation.

·        

Facilitated weekly cross-functional meetings between procurement, operations, legal and sales to gain consensus on the prioritization of packaging graphic projects.

·        

Initiated creation of internal microsite on SharePoint to facilitate internal cross-functional approvals of promotional creative and packaging graphics. 

·        

Ensured cohesiveness of digital communications associated with specific initiatives/promotions by assisting in website updates, social media projects and generation of monthly e-newsletter to consumer database. 

·        

Researched, evaluated and recommended new promotional tactics and vendors.

 

 

 

Assistant Marketing Manager | Consumer Promotions, Welch’s                                                              2006–2015

·        

Spearheaded promotional projects for brand teams through partnerships and collaboration with digital marketing manager, on-site and remote field sales. Oversaw budget and timelines, coupon clearing agent of $12M, suppliers of promotional tools and creative agencies.

·        

Generated $275K in annual savings that resulted in receiving the Welch’s “Seeds of Success” award for renegotiating vendor agreement.

·        

Delivered promotional elements for Welch’s Harvest of Help Feeding America cause marketing promotion including ideation through execution of promotional product label graphics; display cases; retail displays; hang-tag neckers; Sunday newspaper coupon (FSI) a network TV PR event; a micro-site; Facebook and digital ads; and charitable donations.

·        

Increased overall website traffic 124% over previous year and grew shelf-stable bottle base sales via the Feeding America promotion.

·        

Renegotiated $1.5M promotional vendor contract from an annual agreement with variable costs to a three-year agreement with fixed pricing and reduced costs by $50K per year in value-added media ($150K), as well as, annual volume rebate option.

·        

Increased category sales 144% and unit sales 155% by developing and executing promotional product launch plan for Welch’s Natural Spreads products that included a test market newspaper pouch sampling program in conjunction with Sunday newspaper coupon (FSI).

·        

Eliminated $400K in retailer deductions and fees by overhauling outdated coupon redemption policy.

 

Marketing Services Specialist, Welch’s                                                                                                  1998-2006  

·        

Executed consumer promotions for Welch's business platforms, including developing timelines, placing orders/reservations with vendors, attending photo shoots, facilitation of internal reviews/approvals of cost estimates and creative.

·        

Implemented new DAM (digital asset management) supplier and process for Field Sales based on assessment and evaluation of needs assessment survey.

·        

Managed development of marketing, trade show booth and consumer education materials for Welch's WIC (Women Infants & Children) Lobbyist.

     

Marketing Assistant, Welch’s                                                                                                                     1993-1998

·        

Provided support to the Welch's Jams, Jellies & Spreads Brand Manager and Assistant Brand Manager by assisting in various aspects of product development and product management (consumer research, product positioning, coordination of product production, change request forms, new item set-up forms.)

·        

Managed $5M Spreads Brand budget, issued purchase orders, processed invoices/expenses and issued monthly P&L.

·        

Generated and distributed monthly Spreads shipment and sales reports.

·        

Coordinated distribution of new item samples and promotional materials to field sales and consumer affairs department.

·        

Maintained Spreads Brand archives (promotional performance recaps, market research, business and competitive reviews, annual plans, marketing mix results, consumer affairs reports.)

 

 



 

Resume for Bill Purnell

Bill Purnell

 (508) 498-8688 

[email protected]

www.linkedin.com/in/billpurnell

 

SUMMARY

Enrollment management professional with extensive marketing and communications experience.  Demonstrated ability in admissions, recruitment, enrollment, and sales.  Increased inquiries & applications by more than 20% in every place I have worked.  A creative problem solver who knows how to effectively streamline processes, increase awareness and improve conversion through effective communications. 

 

EXPERIENCE

Director of Graduate & Continuing Education Recruitment & Enrollment – Anna Maria College                                                                                                                                                    2015- 12/2017

Developed a new comprehensive enrollment plan which included giving the programs greater exposure through better messaging and follow up communication.      

  • Increased inquiries by more than 200%, fall applications by 90% and fall new student enrollment by 88%

·         

Redesigned the admissions website to provide a more effective user experience including using whiteboard videos to explain benefits to the audience.  Faculty and student quotes were added to give context and vision to the programs and videos to show prospective students the path to success from newly enrolled students to alumni success stories. 

·         

Added a new enrollment management system giving the college its first CRM and the ability to automate communications to prospective students.

·         

Reached out to build strategic partners through the Worcester Regional Chamber of Commerce and did presentations at local businesses to begin to create pipelines for enrollment.

·         

Developed a grad ambassador program to help with personalized recruitment, enhancing our ability to connect and helping to develop social media content to begin inbound marketing.

·         

Increased exposure through online portals, virtual and traditional grad fairs, digital media marketing (including geofencing and retargeting), social media marketing, paid search through online testing services and on and off campus admissions events.   

 

Director of Marketing and Communications - Alexanderiathegreat.com                       2011- 2015

Designed and developed organization’s marketing strategies including all communications and public relations activities including all social media.

  • The artist has appeared on The Today Show & America’s Got Talent (NBC), The CBS Evening News (CBS), Fox & Friends (Fox News Channel), Redesign Your Brain (ABC Australia), (ABC & PBS Boston) The Boston Globe, Boston Herald and over 300 news stations across the country.

·         

Created and maintain the website, all social media content and public relations.

·         

Manage the act including all scripting, design, and negotiations for any shows or projects. 

 

Associate Director Alumni Admissions – Northeastern University                                  2006-2011

Directed alumni admissions and improved alumni engagement and participation.   Led a group of 10 alumni area coordinators and over 1700 alumni volunteers who covered admissions events (college fairs and receptions) both domestically and internationally.

  • Increased membership by 125% (added 1000 new members) and participation by 200%.  

Alumni Recruiting:

·         

Developed the volunteer recruitment plan to maximize event coverage at college fairs and all other events both domestically and internationally. Organized over 500 events a year.   

·         

Created a volunteer portal which automated volunteer registration and scheduling.  The process gave accountability with event materials delivery and training.  

·         

Developed and implemented a special interest recruiting program to counsel and assist children of alumni and applicants of interest to the Development Office in the admissions process.

·         

Handled all legacy admissions interviews and presented those applications to the committee, recommendations for admission. 

 

Associate Dean for Graduate Recruitment – Northeastern University                           2003-2006

Worked with individual graduate colleges to implement policies and procedures to increase inquiries and applications at the graduate level.

  • Increased inquiries by 25% and applications by 20%.

·         

Streamlined inquiry & application process by creating a central database which improved response time to inquiries and better service to applicants.

·         

Redesigned college websites adding a central portal for the graduate programs and increased web presence through SEO to increase visibility in paid and organic searches. 

·         

Added innovative search tools to improve the ability to find programs, faculty & their research.

Director of Graduate Admissions Northeastern University                                           1997-2003

Managed admissions and recruitment for Bouve College of Health Sciences.  

  • Increased applications 20%, decreased acceptance rate by more than 10%, increased average GRE scores by 40 points and GPAs by 10 points. 

·         

Directed marketing for programs, including all advertisement, publications, web, e-marketing, direct mail, and promotional events, such as graduate fairs and open houses (both in-person and virtual).

o  

Four consecutive years of growth in new students and led all graduate schools in new students.

o  

2001-2003 led all graduate schools in total students enrolled & quarter hours taken.

·         

Redesigned admissions database to improve tracking of new students & statistical reports.

·         

Analyzed credit hours generated by programs to assist in making budgetary decisions.

·         

Budgeted and coordinated awards of assistantships and minority fellowships.  Leveraged awards to meet or exceed enrollment goals and improve recruiting of high quality and culturally diverse students.

 

EDUCATION

Northeastern University, Boston, MA

Master of Science in College Student Development and Counseling

Bachelor of Science in Business Administration majoring in Management & Human Resource Management

Resume for Elspeth L. Cheung

Elspeth Loren Cheung

            (603) 236-2705 | [email protected] | www.linkedin.com/in/ElspethCheung

 



EDUCATION

Candidate for Bachelor of Arts in Business | Marketing Concentration|3.71 GPA| University Scholar May 2018

University of New Hampshire, Manchester, NH

Leader by Example Award for the 2016 to 2017 Year

Winter Symposium People’s Choice Award for the Creation of the Stress Relief App for the 2017 Year

Associate in Arts in Liberal Arts | Rotaract/Rotary Scholarship Recipient                                             August 2014

Nashua Community College, Nashua, NH


·        

Student Senate Treasure

·        

Finance Committee Chair

·        

Inaugural Brave 5K Run Committee

·        

Visual Arts Club Member


 



INTERNSHIP EXPERIENCE

Strategic Marketing Services Intern                                                                            January 2018 to March 2018

Polaris Direct, LLC, Hooksett, NH


·        

Copywriting for internal and external marketing and promotional projects

·        

An active participant in brainstorming sessions

·        

Market research by industry and customer

·        

Assist with social media management and strategy by monitoring social channels for trending news and ideas

·        

Capture and analyzing social media metrics

·        

Support the sales team with ongoing marketing communications for their prospecting efforts

·        

Assist the creative team on various business related tasks


Retirement Services Participant Call Center Analyst Intern                           September 2015 to November 2015


ADP, Salem, NH


·        

Analyze Data

·        

Research Current Processes

·        

CRM

·        

Track and record issues within various processes

·        

Call Flow


 

STUDENT LEADERSHIP

Enactus Student Leadership                                                                                           September 2014 to May 2015


National Opening Round Champions April 2015

Fundraising Co-Chair


·        

Created awareness through social media, word-of-mouth and flyers collect and deliver 25 bicycles, 16 locks and 10 lights for Liberty House-transitional housing veterans

·        

Delegated tasks to team members, assessed situations to determine when to intervene and delivered appropriate feedback to adjust inaccuracies

 

Dean’s Office Assistant and Front Desk Greeter                                                                April 2015 to June 2017

·        

Assist Executive Assistant in the Dean’s Office with special projects and clerical support such as maintaining office inventory, scanning, copying, filing, shredding, spreadsheets, and organizing.

·        

Welcome and acknowledge visitors, students and faculty; anticipate needs and direct appropriately; maintain confidentiality; perform clerical duties for Dean’s office as assigned

 



LIONS CLUB INTERNATIONAL

Lions Clubs International                                                                                                November 2013 to Present

Manchester Lions Club, Manchester, NH | 44N

Recipient of the Lion of the Year Award for the 2013 to 2014 Year


·        

Social Media Chair                                                                                                                  August 2015 to Present

·        

Board of Directors                                                                                                                    July 2014 to July 2017

·        

President of Manchester Lions Club                                                                                      June 2015 to July 2016


RELATED SKILLS

MIT App Inventor 2 | Social Media | Airtable | Mandarin Chinese-elementary | Wrike | HTML 5

Resume for Laura Startzenbach

Laura Startzenbach, MBA, BSEE, PMP

 

Greater Boston area                                                                                                                                  508-797-2508

www.linkedin.com/in/laurastartzenbach                                                                 [email protected]

 

Summary

Experienced marketing leader with distinct ability to quickly analyze complex market challenges, distill into succinct and targeted opportunities, develop action plans and ruthlessly execute. Combine engineering and business knowledge with product management and product marketing experience to bring disruptive technology products to market.

 

Marketing, Product Management and Business Skills

-         

Experience in global marketing/business roles for large (Fortune 50) and small (<100 employee) technology companies spanning 3D printing, IT enterprise infrastructure computing, and consumer medical devices.

-         

Energetic senior marketing manager with extensive experience in developing fully integrated digital and traditional marketing and business plans that help companies grow revenue, market share, and profitability.

-         

Organized self-starter and effective product manager, well versed in all phases of the total product lifecycle from ideation and new product introduction (NPI), through launch and go to market (GTM) to product retirement.

-         

Exceptional communicator with ability to translate complex or abstract ideas into meaningful information; adroit at writing; a dynamic public speaker who has capably represented the company to external stakeholders.

-         

Animated leader with outstanding interpersonal skills that encourage collaboration across teams and regions; an exceptional ability to create soundness and results amid chaos and/or disorder.

 

Experience

Solidscape, Merrimack, NH                                                                                                                                   Jan 2015 – Feb 2018

Solidscape®, Inc., a wholly owned subsidiary of Stratasys, Inc. (NASDAQ: SSYS), is the leader in high precision 3D printers for direct manufacturing applications, serving customers in over 80 countries.

 

Product Marketing and Product Management Director (Sept 2016 – Feb 2018)

Product Marketing Manager (Jan 2015 – Sept 2016)

 

-         

Developed and executed the global 3D printer marketing strategy – digital and traditional – based on customer lifecycle journey, across multiple channels (direct, indirect), multiple geographies (US, EMEA, APAC), and multiple communication platforms.

-         

Generated research-based customer personas and segmented marketing campaigns that drove sales conversion. Implemented strategy through SEO-optimized website, digital ad campaigns (Google Adwords, Facebook), robust social media. Executed digital campaigns with Marketo, synchronized with Salesforce and measured using ROI and KPIs.

-         

Collaborated with engineering to formalize the New Product Introduction (NPI) process and develop the multi-year product roadmap for growth, innovation, new markets. Delivered Market Requirements Documents (MRD) based on market research, voice of the customer, and competitive intelligence.

Results:

-         

Launched three new 3D printers, two new 3D printing precision materials and a new digital workflow software product that is 3D printing enabled – all in 2017, on schedule, within budget.

-         

Digital inbound results: increased new users by 11% Y-o-Y (very high for niche market)

-         

Digital outbound campaigns: increased campaign response by 25% Q-o-Q with 16% conversion rate


 

PHILIPS LIFELINE, FRAMINGHAM MA                                                                                                              Sept 2013 – Jan 2015

Philips Lifeline, a division of Royal Philips (NYSE: PHG, AEX: PHIA), is the #1 consumer medical alert service, serving more than 7 million U.S. subscribers for over 40 years.

Product Manager (contract)

-         

Drove New Product Introductions (NPI) and product retirement for US and Canada select medical monitoring products. Conducted competitive research; defined Market Requirement Documents (MRD) and Product Requirement Documents (PRD); developed business case.

Results:

-         

Three products successfully retired; one new monitoring product defined and launched

HEWLETT-PACKARD COMPANY, ANDOVER MA                                                                                                      2002 – Aug 2012

Hewlett Packard Enterprise (NYSE: HPE) is an industry leading global technology company with a comprehensive portfolio, spanning the cloud to the data center to workplace applications.

Marketing, Analyst/Media Relations – Global Services & Solutions (2008 – 2012)

-         

Developed global messaging, positioning and content for $10B+ technology services & solutions group. Created “smart grid” thought leadership campaign using traditional and social media. Collaborated with field sales teams to leverage industry analyst reports as part of the deal bid-win process.

Results:

-         

38% sales growth in top utility industry accounts

-         

Recognized as a “Smart Grid Leader” by IDC Energy Insights

-         

#1 Share of Voice (measured with internal sentiment formula).

Product Marketing – Global Services & Solutions (2002 – 2008)

-         

Developed strategy, value propositions, and go-to-market programs for enterprise vertical industry solutions (ERP/supply chain; RFID; PLM; smart grid; retail). Created all marketing collateral, web and social media content, trade shows, PR, launch events and sales training materials. Simplified website and utilized keywords (SEO) to improve website traffic.

-         

Rebranded and launched new $10B technology services portfolio using social media exclusively.

-         

Researched the market and competitive landscape for executive management solution portfolio rationalization.

Results:

-         

Increased services revenues 17% (2x market growth rate) and 50% increase for Request for Proposals (RFPs).

-         

Supply Chain Management solution #6 in page views; RFID solution in the “top 30” page views.

-         

Reached over 30,000 target global customers with social media launch

-         

Reprioritized solutions investment on higher value/return segments.

Additional Relevant Experience

-         

Marketing – Channels & Alliances

-         

Product Marketing (vertical industry solutions – manufacturing, utilities)

-         

Product Manager (industrial computer)

-         

Channels Marketing Program Management

 

Education & Professional Certifications

Master of Business Administration – Babson College, Wellesley, MA

Bachelor of Science, Electrical Engineering – Syracuse University, Syracuse, NY

Project Management Professional (PMP) – Project Management Institute

 

Awards

ITSMA Marketing Excellence Award 2011 - Marketing with Social Media

HP Marketing Excellence Award 2006 – HP Supply Chain Monopoly

Business Development/Marketing/Account Executive/Manager Position

Company Name Lighthouse Title & Closing Services, LLC Company Location Manchester, New Hampshire 

Job description

Responsibilities

·        

Establish productive, professional relationships with key personnel in assigned customer accounts

·        

Coordinate the involvement of company personnel in order to meet account performance objectives and customers' expectations

·        

Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts

·        

Proactively assess customer needs on an ongoing basis

Qualifications

·        

Bachelor's degree or equivalent work experience

·        

2+ years of B2B Sales experience in a mortgage environment

·        

Previous experience working in the Mortgage Title arena at any capacity. Must understand the complexities of Title

·        

Knowledge or experience working with sales management systems or software

 

Need to have a thorough understanding and experience in:

·        

Strategic customer account plans

·        

Ability to meet assigned company expectations to achieve profitability

·        

Knowledge to achieve strategic customer objectives

·        

Thorough understanding of Title sales a plus

Preferred Skills

·        

Exceed assigned sales quota

·        

Ability to finalize a Business and Sales Plan with new business contacts

·        

Consistently make ten phone or on-site appointments on a weekly basis

Submit resumes confidentially to Matthew Braucher

[email protected]

Meet Paul Botting of ProSource Signs & Graphics

paul

Paul Botting founded ProSource Signs & Graphics just over a year and a half ago. His goal was to create professional, cost effective marketing solutions to help your business become more visible and profitable without breaking the bank. Paul considers himself a collaborative problem solver, adept at managing diverse, cross functional teams to focus on real, validated customer needs to enhance new product development and maximize sales. His prior experience includes business development and marketing. 

Take a look at the ProSource FaceBook page to see some of the many ways Paul can help you highlight your business!

Contact Paul:

FaceBook: https://www.facebook.com/ProSourceSignsandGraphics/  

Phone: 603-217-3890| Email: [email protected]

 

Resume for Stephen Daly

Stephen P. Daly

 

251 Totman Road,Lowell, MA 01854 978.204.4723 steve-dal[email protected]cast.net

 

 

Summary

 

Accomplished and energetic writer and marketing/communications professional with a substantial history of exceptional results. Motivated leader with strong organizational and prioritization skills who thrives under deadline pressure. Develops engaging, compelling, and informative content across a wide range of print and electronic formats, including newsletters, brochures, programming materials, blogs and websites. Extensive industry experience and an inclination to embrace emerging technologies has provided a distinct advantage in mastering the ever-evolving world of 21st-century communications.

 

 

 

Skills

 


·       

Print/Digital Storytelling

·       

Editing and Design

·       

Web & Print Content Development

·       

Publication Management

·       

Marketing Strategies & Campaigns

·        

Internal/External Communications

·        

Social Media

·        

Media/Public Relations

·        

Photography

·        

Fundraising


 

                                                                                       

Professional Experience

 

NORTHEASTERN UNIVERSITY, Boston, MA

Associate Director, Marketing & Communications, Office of Alumni Relations, 1/2008 to 2/2017

Contributing Writer, Northeastern University Magazine, NUView blog, 6/2014 to 2/2017

 

l  

Wrote, edited, and/or reviewed all Office of Alumni Relations print, electronic, web and oral communications.

 

l  

Mentored and provided guidance to colleagues in developing editorial and marketing content, ensuring adherence to university style and branding guidelines as well as Associated Press style.

 

l  

Coordinated production of a 10-page Alumni Relations section in the award-winning Northeastern University Magazine, including generating copy, acquiring and editing event photos, and compiling Class Notes.

 

l  

Researched, interviewed and wrote profile stories for magazine and university blog featuring transformative members of 240,000-member global alumni community, as well as university, campus and student leaders.

 

l  

Generated all content for and designed monthly 85,000-circulation monthly alumni
e-newsletter, which included university news, alumni profiles, and recaps of past events.

 

l  

Compiled monthly internal newsletter for distribution within University Advancement division.

 

l  

Played pivotal role in launch of Alumni Relations' social media channels, including Facebook, Twitter, LinkedIn, and Instagram, steadily increasing their growth and engagement opportunities.

 

l  

Developed speaking points, speech content, PowerPoint presentations, letters/correspondence and other critical communications for members of the university’s senior leadership team.

 

l  

Collaborated with university and community partners to develop and promote a diverse selection of cross-campus, domestic and global initiatives.

 

l  

Authored up to 12 appeal letters and accompanying emails each fiscal year for The Northeastern Fund.

 

l  

Engaged prospects and donors through direct-mail solicitations, articulating student and alumni success stories and generating philanthropic passion.


 

           

THE TELEGRAPH, Nashua, NH

Assistant Sports Editor, 5/1994 to 1/2008

Sports Journalist/Copy Editor, 2/1989 to 5/1994

 

l  

Assisted sports editor in management of six-person staff and large group of freelancers.

 

l  

Edited/wrote copy and designed pages for sports section frequently honored by the Associated Press Sports Editors as one of the top 10 in the country for its daily and Sunday sections.

 

l  

Assigned stories and worked with reporters, writers and copy editors to craft compelling content for publication across multiple platforms.

 

l  

Generated article topics, created weekly publishing schedules and assisted in creating a long-term content development plan.

 

l  

Cultivated local, regional and national contacts in sports, business and media.

 

 

THE PORTSMOUTH HERALD, Portsmouth, NH

Sports Journalist/Copy Editor, 6/1988 to 2/1989

 

l  

Covered local sports events, wrote/edited stories, took photographs and designed sports section.

 

 

 

 

Education

 

NORTHEASTERN UNIVERSITY, Boston, MA

Master of Arts in Journalism, Media Innovation Concentration

Bachelor of Arts, Journalism

 

NORTHERN ESSEX COMMUNITY COLLEGE, Haverhill, MA

Associates Degree, Journalism/Television and Radio Broadcasting

 

 

 

Publications

 

Books:          Dem Little Bums: The Nashua Dodgers (2002, Plaidswede Publishing, Concord, NH)

 

Granite State Boys of Summer: New Hampshires Major Leaguers (Expected publication: 2017)

 

 

 

Organizations and Affiliations

 

President, Ancient Order of Hibernians, Division 19, Lowell, MA

Member, Board of Directors, Lowell Historical Society

Member, Irish Cultural Committee, Lowell, MA

Member, Society of American Baseball Research

Committee Member, St. Patrick Cemetery Grave Marker Project, Lowell, MA

Member, International Association of Approved Basketball Officials, Board No. 95

Volunteer, Special Olympics

 

Former Chair and Member, Board of Trustees, Pollard Memorial Library, Lowell, MA

Daly Communications Offers Content Creation and Editorial Consulting to Businesses

Always searching for the perfect combination of words to describe your products or services? Struggling to develop compelling marketing copy to drive interest in your business? Seeking the finest combination of digital and traditional communications to push your company to its fullest potential? 

Daly Communications will help your venture reach its potential.  

With more than 30 years of journalistic and marketing/communications experience, we are adept in creating compelling and engaging narratives for both traditional publications and digital platforms, have impeccable editing, proofreading and copywriting skills, and thrive under deadline pressure. Our unwavering attention to detail sets us apart. 

We offer: 

  • Website Editing and SEO (Search Engine Optimization)
  • Private and Nonprofit Fundraising Communications
  • Photography/Videography
  • Crisis Communications
  • Digital Communications (Social Media, Email Campaigns, Blogs)
  • Editorial Services
  • Internal and External Communications
  • Public/Media Relations
  • Marketing Strategies and Campaigns
  • Web and Print Content Development 

You’ve invested a lot of time, money and energy into your venture. Let us help you take it to the next level. Contact us at [email protected].

 

Resume for Jayne Russell-Wells

         JAYNE RUSSELL-WELLS                                          C:  603-509-8360                                   [email protected]

                                                                                                                                                                Rochester, NH                                                                                                                                                                                                                                                                     

Results Focused & Highly Versatile, Marketing, Sales & Community Relations Professional

An organized and creative professional with sales, marketing, and leadership experience dealing with a diverse variety of organizations and clientele with a passion and skill to build solid relationships with clients, partners and team members. A self-starter that is well versed in identifying market trends and customer needs to create highly targeted marketing campaigns to consistently meet quotas.

CORE COMPETENCIES


ü 

Multi-Media / Digital Marketing

ü 

New customer acquisitions

ü 

Consultative Selling

ü 

 Event planning and Trade shows

ü 

Account and Budget Management

ü 

Innovative & Strategic planning & Analysis

ü 

Team Building & Leadership

ü 

Social Media Marketing

ü 

Google ad-words certified

ü 

Community Outreach / Networking

ü 

Fundraising & Volunteer Events

ü 

Process Management

ü 

"Hunter" and a "Farmer"

 


 

  PROFESSIONAL EXPERIENCE

 

Marketing Generalist (seasonal)                                                                                                            2017 - Current

Gunstock Mountain Resort                                                                                                                                Gilford, NH

·        

Conduct guest surveys and analyze research data

 

Digital Marketing Account Consultant                                                                                         2015 - 2016

Gatehouse Media - Propel Marketing                                                                                                              Manchester, NH

Gatehouse Media - Propel Marketing / Southern Oregon Media Group                                                  Medford, OR

·        

Effectively used social media, web development, marketing campaigns, SEO, SEM, reputation management, and a variety of other solutions to enhance and manage SMBs and C-Level management online marketing strategies.

·        

Established, developed and fostered quality business relationships to generate new business partnerships as well as drive retention and growth.

  • Conducted product demonstrations via the web or in person.
  • Sourced new sales opportunities through cold calling, networking and other lead generation strategies to secure appointments and follow up discussions
  • Assisted multi-media executives with digital strategies formal proposals for their clients.
  • Created & implemented custom marketing plans for clients that drove exclusive in-bound leads to their websites via Search Engine Optimization, Social Media Marketing, Mobile Marketing, PPC, Remarketing, and Online Display with fully transparent tracking.

·        

Effectively document and manage daily sales activities, pipeline, and dashboards via Salesforce.com.

 

Community Relations Manager  (Sales Manager)                                                                       2014 - 2015

Suncrest Place Assisted Living (an Enlivant community)                                                                              Talent, OR

·        

Directed all marketing & sales for 36-unit  Assisted Living community

·        

Increased census 29%  in 11 months

·        

Actively promoted and marketed a positive house image through promotional campaigns and networking strategies.

·        

 Developed, planned, and executed marketing events and seminars and attended trade shows, senior fairs, wellness seminars and regional events to expand awareness of residence within surrounding localities.

·        

Co-Managed hiring, training, evaluating and development of all staff.

  • Analyzed strengths and weaknesses of the community compared to competitors then developed appropriate action steps to effectively sell against the competition.

Marketing & Community Relations Director                                                                               2013 - 2014

Horton Plaza Retirement Community                                                                                                            Medford, Oregon   

·        

Directed all marketing & sales for 92-unit Independent Community

·        

Increased census 79% to 92% in 10 months

·        

Initiated, planned & executed  marketing events, seminars, trade shows, Senior Fairs & Regional Events.

·        

Led community outreach networking new business development activities.

 

Page 2 -  Jayne Russell-Wells       

 

Senior Multi-Media Account Manager / Digital Specialist                                   2008 – 2013

Gatehouse Media - Siskiyou Daily News, Mt Shasta Herald, Cascade Magazines                                     Yreka, CA

·        

Indentified  & developed new business as well as maintained of existing accounts for Key accounts, majors, automotive and real estate

·        

Managed a $750K annual desk, which included Fair guides, Chamber Directories, & multiple special sections

·        

Provided insight, leadership and training to advertising execs for digital advertising presentations

  • Spearheaded event planning & coordination of annual Home & Garden Show, Bridal Faire & Taste of Home Cooking school
  • Magazines focused on the equine and cattle industry within a 5 state circulation (CA, OR, WA, NV, ID)

HIGHLIGHT: One of my Proudest moments: Tulelake Fair won 1st place among California Fairs for the Print & Digital advertising campaign I created.

 

Senior Advertising Account Manager /Real Estate Advertising Consultant            2005 – 2008

Bay Area News Group  - Oakland Tribune, Fremont Argus                                                                          Fremont, CA    

·        

Increased territory revenue from $19k per month to $86k per month in 6 months

·        

Consistently exceeded monthly goals.  Awarded 2006 Salesperson of the year

 

EDUCATION

 

University of Illinois at Urbana-Champaign - Digital Marketing Specialization, Certification Course, Online (current)

Associate of Arts, Music Performance (minor Psychology), West Valley JC, Saratoga CA

Marketing Communications, Business Administration - Mission College, Santa Clara CA

Marketing Communications - San Jose State University, San Jose CA

 

CERTIFICATIONS & OTHER EDUCATION

 

Google Ad words certification 2016

Sandler Sales Training 2016 

Propel Marketing Academy - Digital training for SEO, SEM, Mobile, Social Media & Web enhance 2012 & 2016

Market Motive 2016

Dealing with Difficult People - Fred Pryor .6 CEU's 2014

Professional Communication - Fred Pryor .6 CEU's 2014

CSIA (Consultative Selling In Action) – Bay Area News Group
Internet awareness training & Search Marketing training– Alameda Newspaper Group

Marketing Concept & Design Seminar – Skill path Seminars

UC Extension, Beef Cattle Drug Residue & Contamination Avoidance – Training Certification 2002

 

COMMUNITY AFFILIATIONS

 

ü 

 Football Program Liaison & Fundraising & Publicity Coordinator , Yreka High School

ü 

Director, Yreka Babe Ruth Baseball Association – Fundraising & Publicity

ü 

Yreka Chamber of Commerce - Ambassador Chair

ü 

Siskiyou County 4-H - Hornbrook, Adult Advisor

ü 

Alameda County 4-H - Sunol Community Club Leader, Adult advisor

ü 

Livermore Stockmen’s Rodeo Assoc. - Associate Director, Publicity & Advertising

ü 

Livermore Chamber of Commerce - Ambassador

 

 

Resume for Roseann Vardaro

ROSEANN VARDARO

24 Old Homestead Road

Westford, MA  01886

 (978) 808-6864 (Cell)

[email protected]

 

 

SUMMARY

Strategic marketing and business professional with experience in worldwide strategic and tactical marketing, new product development and launch, and project management. Creative problem-solver with strong analytical skills and technical knowledge supporting strong sustainable bottom-line results.

 

EXPERIENCE

 

STEMGENT, A REPROCELL GROUP COMPANY, formerly part of Stemgent-Asterand, Lexington, MA   2013-2016

Global developer of stem cell reagents, cell culture tools, and provider of contract services and human tissue.

 

Director of Marketing

Responsible for strategic and tactical marketing plans and activities with a seven-member team including customer service and technical support, product management, graphic design and web development.

·        

Successfully launched two induced pluripotent stem cell RNA reprogramming kits worldwide being first to market a cost-effective and robust RNA blood reprogramming kit and service.

·        

Achieved 20% year-on-year revenue growth from 2014 to 2015 with a varied product mix of commoditized and differentiated products and services.

·        

Established cross-selling strategies to augment Japan and United Kingdom made product sales in the Americas.

·        

Led branding strategy, design and messaging integrating three newly acquired companies and implementing the branding strategy across all group companies.

 

CORNING LIFE SCIENCES (Acquired BD BIOSCIENCES DISCOVERY LABWARE), Tewksbury, MA 2007-2013

Global developer and manufacturer of ADME/Tox reagents and contract service provider, and cell culture tools.

 

Product Manager-ADME/Tox Products and Contract Research Services

            P&L and strategic responsibility for all ADME products and contract research services. Drove definition, development and launch phases of three major new products. One resulting in worldwide market share of 70% in human tissue fractions and establishing the Corning liver microsome product as the industry gold standard. A second new disruptive technology is gaining rapid adoption moving research from week long drug transporter cell line cultures to a robust, stable cryopreserved quick culture model completed in two days.

·        

New drug transporter product line was fastest growing product line in year one for Corning Life Sciences, securing recognition at Corning Corporate for best customer understanding, product definition and launch execution

·        

Grew major hepatocyte product line 16% from 2011 to 2012 with launch of new product in July 2011, and major competitive win of +700K.

·        

Develop yearly strategic and tactical plans for ADME products and Contract Research Services.

·        

Created collateral for new and existing products including datasheets, user guides, banner ad content, e-blasts, customer newsletters, conferences, trade shows, and press releases.

·        

Led key account management of large pharmaceutical multi-site accounts for large multi-product deals

 

THERMO FISHER SCIENTIFIC, Milford, MA                                                                                       2003-2007

Global developer and manufacturer of sample preparation products for life sciences, clinical and general purpose applications.

 

Product/Marketing Manager-Vacuum Concentration, Freeze Drying, Cell Disruption, Electrophoresis and Centrifugation

            Established integration strategy for Thermo vacuum concentrator and freeze dryers with newly acquired European company with products based in Denmark, France and the Czech Republic. Drove high-throughput and bench model drug discovery vacuum concentrators, and small scale freeze dryer product development for 2006 worldwide launch. Developed centrifuge market positioning for cell and tissue culture markets to augment revenue.

·        

Increased centrifuge orders in cell and tissue culture segment 30% with focused positioning using web-based advertising and promotions, distributor print collateral and focused ad campaigns.

·        

Expanded market sales in high-throughput drug discovery vacuum concentration 2X prior year.

·        

Led key account management of large corporate pharmaceutical account including instrument project management, service, and applications support.

·        

Managed product integration, including defining the product portfolio for vacuum concentrators and freeze dryers after acquisition of European company.

 

VARIAN, INC., Lexington, MA                                                                                                              2001-2002

Global developer and manufacturer of vacuum products for life science and analytical instrument markets.

 

Market Segment Manager for North America-Analytical Instrumentation

Expanded North American presence in mass spectrometry and other analytical instruments requiring vacuum. Developed and drove product programs to introduce new products to capture more market share.

·        

Led worldwide product launch initiative started in June 2002 for new vacuum gauge aimed at taking market share from two major competitors in a fragmented market with cost-effective differentiated product strategy targeted at analytical instrumentation and industrial markets.  Resulted in adoption by mass spectrometer OEM leading to sales of greater than 500 forecasted units per year.

·        

Developed sales collateral including sales presentations, datasheets, product brochures, manuals, press releases, trade shows, and journal advertisements, and delivered new product launch sales training worldwide.

·        

Managed and drove development of new gauge design for high reliability of 1 million plus hours at low cost.

·        

Negotiated multi-million dollar contracts increasing revenue by 25% with one OEM.

 

MILLIPORE CORPORATION, Bedford, MA                                                                                         1993-2001

                                                                                                                                               

Global developer and manufacturer of filtration and dispense products for microelectronics, bio-pharmaceutical and analytical markets.

 

Market Manager, Product Manager - Photochemical Dispense Systems and Point-of-Use Photochemical Filtration

Marketing Communications- BioProcess, Process Systems and Microelectronics                                              

Defended market revenue and profit leadership position in global business segment.  Drove product development programs supporting differentiated product positioning designed to lock-in replacement business across multiple market segments.  Profit and Loss, and long range planning responsibility for $30M filtration market segment and $65M pump market segment.

·        

Successfully commercialized new dispense systems and filtration products through the Product Development Process, starting with discovery, investigation, product definition, launch and production.

·        

Spearheaded product line repositioning and consolidation to capture sales across multiple market segments; including positioning existing products into new market segments, eliminating poorly selling products and converting successful specials to commercial products.

·        

Took share in competitively dominated market segment resulting in $1M+ revenue in 9 months with technically superior products, service, and field support.

·        

Offset diminishing market volumes in mature market with innovative new products commanding higher selling prices to improve revenue and maintain margins.

 

 

EDUCATION

MBA, Marketing, BABSON COLLEGE, Wellesley, MA

BA, Molecular Biology, REGIS COLLEGE, Weston, MA

Software Technical Writing Certificate, MIDDLESEX COMMUNITY COLLEGE

Courses and research completed towards MS Organic Chemistry, BOSTON COLLEGE, Chestnut Hill, MA

 

LANGUAGES

 

Fluent in Italian; Working knowledge of French