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Resume for Stephen Daly

Stephen P. Daly

 

251 Totman Road,Lowell, MA 01854 978.204.4723 steve-daly@comcast.net

 

 

Summary

 

Accomplished and energetic writer and marketing/communications professional with a substantial history of exceptional results. Motivated leader with strong organizational and prioritization skills who thrives under deadline pressure. Develops engaging, compelling, and informative content across a wide range of print and electronic formats, including newsletters, brochures, programming materials, blogs and websites. Extensive industry experience and an inclination to embrace emerging technologies has provided a distinct advantage in mastering the ever-evolving world of 21st-century communications.

 

 

 

Skills

 


·       

Print/Digital Storytelling

·       

Editing and Design

·       

Web & Print Content Development

·       

Publication Management

·       

Marketing Strategies & Campaigns

·        

Internal/External Communications

·        

Social Media

·        

Media/Public Relations

·        

Photography

·        

Fundraising


 

                                                                                       

Professional Experience

 

NORTHEASTERN UNIVERSITY, Boston, MA

Associate Director, Marketing & Communications, Office of Alumni Relations, 1/2008 to 2/2017

Contributing Writer, Northeastern University Magazine, NUView blog, 6/2014 to 2/2017

 

l  

Wrote, edited, and/or reviewed all Office of Alumni Relations print, electronic, web and oral communications.

 

l  

Mentored and provided guidance to colleagues in developing editorial and marketing content, ensuring adherence to university style and branding guidelines as well as Associated Press style.

 

l  

Coordinated production of a 10-page Alumni Relations section in the award-winning Northeastern University Magazine, including generating copy, acquiring and editing event photos, and compiling Class Notes.

 

l  

Researched, interviewed and wrote profile stories for magazine and university blog featuring transformative members of 240,000-member global alumni community, as well as university, campus and student leaders.

 

l  

Generated all content for and designed monthly 85,000-circulation monthly alumni
e-newsletter, which included university news, alumni profiles, and recaps of past events.

 

l  

Compiled monthly internal newsletter for distribution within University Advancement division.

 

l  

Played pivotal role in launch of Alumni Relations' social media channels, including Facebook, Twitter, LinkedIn, and Instagram, steadily increasing their growth and engagement opportunities.

 

l  

Developed speaking points, speech content, PowerPoint presentations, letters/correspondence and other critical communications for members of the university’s senior leadership team.

 

l  

Collaborated with university and community partners to develop and promote a diverse selection of cross-campus, domestic and global initiatives.

 

l  

Authored up to 12 appeal letters and accompanying emails each fiscal year for The Northeastern Fund.

 

l  

Engaged prospects and donors through direct-mail solicitations, articulating student and alumni success stories and generating philanthropic passion.


 

           

THE TELEGRAPH, Nashua, NH

Assistant Sports Editor, 5/1994 to 1/2008

Sports Journalist/Copy Editor, 2/1989 to 5/1994

 

l  

Assisted sports editor in management of six-person staff and large group of freelancers.

 

l  

Edited/wrote copy and designed pages for sports section frequently honored by the Associated Press Sports Editors as one of the top 10 in the country for its daily and Sunday sections.

 

l  

Assigned stories and worked with reporters, writers and copy editors to craft compelling content for publication across multiple platforms.

 

l  

Generated article topics, created weekly publishing schedules and assisted in creating a long-term content development plan.

 

l  

Cultivated local, regional and national contacts in sports, business and media.

 

 

THE PORTSMOUTH HERALD, Portsmouth, NH

Sports Journalist/Copy Editor, 6/1988 to 2/1989

 

l  

Covered local sports events, wrote/edited stories, took photographs and designed sports section.

 

 

 

 

Education

 

NORTHEASTERN UNIVERSITY, Boston, MA

Master of Arts in Journalism, Media Innovation Concentration

Bachelor of Arts, Journalism

 

NORTHERN ESSEX COMMUNITY COLLEGE, Haverhill, MA

Associates Degree, Journalism/Television and Radio Broadcasting

 

 

 

Publications

 

Books:          Dem Little Bums: The Nashua Dodgers (2002, Plaidswede Publishing, Concord, NH)

 

Granite State Boys of Summer: New Hampshires Major Leaguers (Expected publication: 2017)

 

 

 

Organizations and Affiliations

 

President, Ancient Order of Hibernians, Division 19, Lowell, MA

Member, Board of Directors, Lowell Historical Society

Member, Irish Cultural Committee, Lowell, MA

Member, Society of American Baseball Research

Committee Member, St. Patrick Cemetery Grave Marker Project, Lowell, MA

Member, International Association of Approved Basketball Officials, Board No. 95

Volunteer, Special Olympics

 

Former Chair and Member, Board of Trustees, Pollard Memorial Library, Lowell, MA

Daly Communications Offers Content Creation and Editorial Consulting to Businesses

Always searching for the perfect combination of words to describe your products or services? Struggling to develop compelling marketing copy to drive interest in your business? Seeking the finest combination of digital and traditional communications to push your company to its fullest potential? 

Daly Communications will help your venture reach its potential.  

With more than 30 years of journalistic and marketing/communications experience, we are adept in creating compelling and engaging narratives for both traditional publications and digital platforms, have impeccable editing, proofreading and copywriting skills, and thrive under deadline pressure. Our unwavering attention to detail sets us apart. 

We offer: 

  • Website Editing and SEO (Search Engine Optimization)
  • Private and Nonprofit Fundraising Communications
  • Photography/Videography
  • Crisis Communications
  • Digital Communications (Social Media, Email Campaigns, Blogs)
  • Editorial Services
  • Internal and External Communications
  • Public/Media Relations
  • Marketing Strategies and Campaigns
  • Web and Print Content Development 

You’ve invested a lot of time, money and energy into your venture. Let us help you take it to the next level. Contact us at dalycommunications@comcast.net.

 

Resume for Elspeth Cheung

Elspeth Loren Cheung

            (603) 236-2705 | ElspethCheung@Outlook.com | www.linkedin.com/in/ElspethCheung

                                            

EDUCATION

Candidate for Bachelor of Arts in Business | Marketing Concentration |3.71 GPA                                May 2018

University of New Hampshire, Manchester, NH

Dean’s List | Leader by Example Award | University Scholar Award

 

Associate of Arts in Liberal Arts | Rotaract/Rotary Scholarship Recipient                                             August 2014

Nashua Community College, Nashua, NH


·        

Student Senate Treasure

·        

Finance Committee Chair

·        

Inaugural Brave 5K Run Committee

·        

Visual Arts Club Member


RELATED SKILLS

 



Social Media | Microsoft Office | Mandarin Chinese: Elementary Proficiency | Basic HTML Coding Proficiency

EXPERIENCE

 



University of New Hampshire, Manchester, NH

Dean’s Office | Front Desk Assistant                                                                                                June 2016 to June 2017                                                                                                                                                                           

·        

Perform necessary clerical duties for Dean’s Office, and aid the Dean’s Executive Assistant with special projects and other forms of various secretarial support

 

Enactus Student Leadership                                                                                           September 2014 to May 2015

Fundraising Co-Chair | Enactus

National Opening Round Champions April 2015

·        

Used marketing tactics such as social media, word-of-mouth, and flyers to create awareness of event

·        

Collected and delivered 25 bicycles, 16 locks, and 10 lights for Liberty House-transitional housing veterans

·        

Exercised leadership skills through delegation of tasks, and made assessments of current circumstances to determine when intervention and appropriate feedback to adjust inaccuracies was required

Facebook Page Administrator | Enactus                                                                      September 2014 to May 2015

·        

Initiated and created the Enactus Facebook page to raise awareness of current projects, and bridge the connections between UNH Manchester students and the greater Manchester community; research and post business-related articles and content on Facebook page weekly

·        

Served as administrator, assigned editors, and provided guidance to appropriate posting guidelines

 

ADP, Salem, NH

Retirement Services Participant Call Center Analyst Intern                                  September 2015 to November 2015


·        

Analyze Data

·        

Track and record issues as needed

·        

Call Flow

·        

Customer Relationship Management


 

 

COMMUNITY SERVICE

 

 

Lions Clubs International                                                                                                November 2013 to Present

Manchester Lions Club, Manchester, NH | 44N

Recipient of the Lion of the Year Award for the 2013 to 2014 Year

·        

Social Media Chair                                                                                                                   August 2015 to Present

·        

Board of Directors                                                                                                                     July 2014 to July 2017

·        

Immediate Past President                                                                                                         July 2016 to July 2017

·        

Membership Chair                                                                                                                    July 2016 to July 2017

·        

President of Manchester Lions Club                                                                                June 2015 to July 2016

HEAR in NH Comedy Fundraiser Committee Chair Person                                                  January to September 2014                                                                                                                                                                           

Lions Club, Manchester, NH

 

  • Created a project proposal to present to the Manchester Lions Club Board
  • Coordinated the event that resulted in a 30.33% Gross Margin Percent with a Gross Profit of $566.00 

Resume for Jayne Russell-Wells

         JAYNE RUSSELL-WELLS                                          C:  603-509-8360                                   jaynerwells@gmail.com

                                                                                                                                                                Rochester, NH                                                                                                                                                                                                                                                                     

Results Focused & Highly Versatile, Marketing, Sales & Community Relations Professional

An organized and creative professional with sales, marketing, and leadership experience dealing with a diverse variety of organizations and clientele with a passion and skill to build solid relationships with clients, partners and team members. A self-starter that is well versed in identifying market trends and customer needs to create highly targeted marketing campaigns to consistently meet quotas.

CORE COMPETENCIES


ü 

Multi-Media / Digital Marketing

ü 

New customer acquisitions

ü 

Consultative Selling

ü 

 Event planning and Trade shows

ü 

Account and Budget Management

ü 

Innovative & Strategic planning & Analysis

ü 

Team Building & Leadership

ü 

Social Media Marketing

ü 

Google ad-words certified

ü 

Community Outreach / Networking

ü 

Fundraising & Volunteer Events

ü 

Process Management

ü 

"Hunter" and a "Farmer"

 


 

  PROFESSIONAL EXPERIENCE

 

Marketing Generalist (seasonal)                                                                                                            2017 - Current

Gunstock Mountain Resort                                                                                                                                Gilford, NH

·        

Conduct guest surveys and analyze research data

 

Digital Marketing Account Consultant                                                                                         2015 - 2016

Gatehouse Media - Propel Marketing                                                                                                              Manchester, NH

Gatehouse Media - Propel Marketing / Southern Oregon Media Group                                                  Medford, OR

·        

Effectively used social media, web development, marketing campaigns, SEO, SEM, reputation management, and a variety of other solutions to enhance and manage SMBs and C-Level management online marketing strategies.

·        

Established, developed and fostered quality business relationships to generate new business partnerships as well as drive retention and growth.

  • Conducted product demonstrations via the web or in person.
  • Sourced new sales opportunities through cold calling, networking and other lead generation strategies to secure appointments and follow up discussions
  • Assisted multi-media executives with digital strategies formal proposals for their clients.
  • Created & implemented custom marketing plans for clients that drove exclusive in-bound leads to their websites via Search Engine Optimization, Social Media Marketing, Mobile Marketing, PPC, Remarketing, and Online Display with fully transparent tracking.

·        

Effectively document and manage daily sales activities, pipeline, and dashboards via Salesforce.com.

 

Community Relations Manager  (Sales Manager)                                                                       2014 - 2015

Suncrest Place Assisted Living (an Enlivant community)                                                                              Talent, OR

·        

Directed all marketing & sales for 36-unit  Assisted Living community

·        

Increased census 29%  in 11 months

·        

Actively promoted and marketed a positive house image through promotional campaigns and networking strategies.

·        

 Developed, planned, and executed marketing events and seminars and attended trade shows, senior fairs, wellness seminars and regional events to expand awareness of residence within surrounding localities.

·        

Co-Managed hiring, training, evaluating and development of all staff.

  • Analyzed strengths and weaknesses of the community compared to competitors then developed appropriate action steps to effectively sell against the competition.

Marketing & Community Relations Director                                                                               2013 - 2014

Horton Plaza Retirement Community                                                                                                            Medford, Oregon   

·        

Directed all marketing & sales for 92-unit Independent Community

·        

Increased census 79% to 92% in 10 months

·        

Initiated, planned & executed  marketing events, seminars, trade shows, Senior Fairs & Regional Events.

·        

Led community outreach networking new business development activities.

 

Page 2 -  Jayne Russell-Wells       

 

Senior Multi-Media Account Manager / Digital Specialist                                   2008 – 2013

Gatehouse Media - Siskiyou Daily News, Mt Shasta Herald, Cascade Magazines                                     Yreka, CA

·        

Indentified  & developed new business as well as maintained of existing accounts for Key accounts, majors, automotive and real estate

·        

Managed a $750K annual desk, which included Fair guides, Chamber Directories, & multiple special sections

·        

Provided insight, leadership and training to advertising execs for digital advertising presentations

  • Spearheaded event planning & coordination of annual Home & Garden Show, Bridal Faire & Taste of Home Cooking school
  • Magazines focused on the equine and cattle industry within a 5 state circulation (CA, OR, WA, NV, ID)

HIGHLIGHT: One of my Proudest moments: Tulelake Fair won 1st place among California Fairs for the Print & Digital advertising campaign I created.

 

Senior Advertising Account Manager /Real Estate Advertising Consultant            2005 – 2008

Bay Area News Group  - Oakland Tribune, Fremont Argus                                                                          Fremont, CA    

·        

Increased territory revenue from $19k per month to $86k per month in 6 months

·        

Consistently exceeded monthly goals.  Awarded 2006 Salesperson of the year

 

EDUCATION

 

University of Illinois at Urbana-Champaign - Digital Marketing Specialization, Certification Course, Online (current)

Associate of Arts, Music Performance (minor Psychology), West Valley JC, Saratoga CA

Marketing Communications, Business Administration - Mission College, Santa Clara CA

Marketing Communications - San Jose State University, San Jose CA

 

CERTIFICATIONS & OTHER EDUCATION

 

Google Ad words certification 2016

Sandler Sales Training 2016 

Propel Marketing Academy - Digital training for SEO, SEM, Mobile, Social Media & Web enhance 2012 & 2016

Market Motive 2016

Dealing with Difficult People - Fred Pryor .6 CEU's 2014

Professional Communication - Fred Pryor .6 CEU's 2014

CSIA (Consultative Selling In Action) – Bay Area News Group
Internet awareness training & Search Marketing training– Alameda Newspaper Group

Marketing Concept & Design Seminar – Skill path Seminars

UC Extension, Beef Cattle Drug Residue & Contamination Avoidance – Training Certification 2002

 

COMMUNITY AFFILIATIONS

 

ü 

 Football Program Liaison & Fundraising & Publicity Coordinator , Yreka High School

ü 

Director, Yreka Babe Ruth Baseball Association – Fundraising & Publicity

ü 

Yreka Chamber of Commerce - Ambassador Chair

ü 

Siskiyou County 4-H - Hornbrook, Adult Advisor

ü 

Alameda County 4-H - Sunol Community Club Leader, Adult advisor

ü 

Livermore Stockmen’s Rodeo Assoc. - Associate Director, Publicity & Advertising

ü 

Livermore Chamber of Commerce - Ambassador

 

 

Resume for Roseann Vardaro

ROSEANN VARDARO

24 Old Homestead Road

Westford, MA  01886

 (978) 808-6864 (Cell)

RoVardaro@aol.com

 

 

SUMMARY

Strategic marketing and business professional with experience in worldwide strategic and tactical marketing, new product development and launch, and project management. Creative problem-solver with strong analytical skills and technical knowledge supporting strong sustainable bottom-line results.

 

EXPERIENCE

 

STEMGENT, A REPROCELL GROUP COMPANY, formerly part of Stemgent-Asterand, Lexington, MA   2013-2016

Global developer of stem cell reagents, cell culture tools, and provider of contract services and human tissue.

 

Director of Marketing

Responsible for strategic and tactical marketing plans and activities with a seven-member team including customer service and technical support, product management, graphic design and web development.

·        

Successfully launched two induced pluripotent stem cell RNA reprogramming kits worldwide being first to market a cost-effective and robust RNA blood reprogramming kit and service.

·        

Achieved 20% year-on-year revenue growth from 2014 to 2015 with a varied product mix of commoditized and differentiated products and services.

·        

Established cross-selling strategies to augment Japan and United Kingdom made product sales in the Americas.

·        

Led branding strategy, design and messaging integrating three newly acquired companies and implementing the branding strategy across all group companies.

 

CORNING LIFE SCIENCES (Acquired BD BIOSCIENCES DISCOVERY LABWARE), Tewksbury, MA 2007-2013

Global developer and manufacturer of ADME/Tox reagents and contract service provider, and cell culture tools.

 

Product Manager-ADME/Tox Products and Contract Research Services

            P&L and strategic responsibility for all ADME products and contract research services. Drove definition, development and launch phases of three major new products. One resulting in worldwide market share of 70% in human tissue fractions and establishing the Corning liver microsome product as the industry gold standard. A second new disruptive technology is gaining rapid adoption moving research from week long drug transporter cell line cultures to a robust, stable cryopreserved quick culture model completed in two days.

·        

New drug transporter product line was fastest growing product line in year one for Corning Life Sciences, securing recognition at Corning Corporate for best customer understanding, product definition and launch execution

·        

Grew major hepatocyte product line 16% from 2011 to 2012 with launch of new product in July 2011, and major competitive win of +700K.

·        

Develop yearly strategic and tactical plans for ADME products and Contract Research Services.

·        

Created collateral for new and existing products including datasheets, user guides, banner ad content, e-blasts, customer newsletters, conferences, trade shows, and press releases.

·        

Led key account management of large pharmaceutical multi-site accounts for large multi-product deals

 

THERMO FISHER SCIENTIFIC, Milford, MA                                                                                       2003-2007

Global developer and manufacturer of sample preparation products for life sciences, clinical and general purpose applications.

 

Product/Marketing Manager-Vacuum Concentration, Freeze Drying, Cell Disruption, Electrophoresis and Centrifugation

            Established integration strategy for Thermo vacuum concentrator and freeze dryers with newly acquired European company with products based in Denmark, France and the Czech Republic. Drove high-throughput and bench model drug discovery vacuum concentrators, and small scale freeze dryer product development for 2006 worldwide launch. Developed centrifuge market positioning for cell and tissue culture markets to augment revenue.

·        

Increased centrifuge orders in cell and tissue culture segment 30% with focused positioning using web-based advertising and promotions, distributor print collateral and focused ad campaigns.

·        

Expanded market sales in high-throughput drug discovery vacuum concentration 2X prior year.

·        

Led key account management of large corporate pharmaceutical account including instrument project management, service, and applications support.

·        

Managed product integration, including defining the product portfolio for vacuum concentrators and freeze dryers after acquisition of European company.

 

VARIAN, INC., Lexington, MA                                                                                                              2001-2002

Global developer and manufacturer of vacuum products for life science and analytical instrument markets.

 

Market Segment Manager for North America-Analytical Instrumentation

Expanded North American presence in mass spectrometry and other analytical instruments requiring vacuum. Developed and drove product programs to introduce new products to capture more market share.

·        

Led worldwide product launch initiative started in June 2002 for new vacuum gauge aimed at taking market share from two major competitors in a fragmented market with cost-effective differentiated product strategy targeted at analytical instrumentation and industrial markets.  Resulted in adoption by mass spectrometer OEM leading to sales of greater than 500 forecasted units per year.

·        

Developed sales collateral including sales presentations, datasheets, product brochures, manuals, press releases, trade shows, and journal advertisements, and delivered new product launch sales training worldwide.

·        

Managed and drove development of new gauge design for high reliability of 1 million plus hours at low cost.

·        

Negotiated multi-million dollar contracts increasing revenue by 25% with one OEM.

 

MILLIPORE CORPORATION, Bedford, MA                                                                                         1993-2001

                                                                                                                                               

Global developer and manufacturer of filtration and dispense products for microelectronics, bio-pharmaceutical and analytical markets.

 

Market Manager, Product Manager - Photochemical Dispense Systems and Point-of-Use Photochemical Filtration

Marketing Communications- BioProcess, Process Systems and Microelectronics                                              

Defended market revenue and profit leadership position in global business segment.  Drove product development programs supporting differentiated product positioning designed to lock-in replacement business across multiple market segments.  Profit and Loss, and long range planning responsibility for $30M filtration market segment and $65M pump market segment.

·        

Successfully commercialized new dispense systems and filtration products through the Product Development Process, starting with discovery, investigation, product definition, launch and production.

·        

Spearheaded product line repositioning and consolidation to capture sales across multiple market segments; including positioning existing products into new market segments, eliminating poorly selling products and converting successful specials to commercial products.

·        

Took share in competitively dominated market segment resulting in $1M+ revenue in 9 months with technically superior products, service, and field support.

·        

Offset diminishing market volumes in mature market with innovative new products commanding higher selling prices to improve revenue and maintain margins.

 

 

EDUCATION

MBA, Marketing, BABSON COLLEGE, Wellesley, MA

BA, Molecular Biology, REGIS COLLEGE, Weston, MA

Software Technical Writing Certificate, MIDDLESEX COMMUNITY COLLEGE

Courses and research completed towards MS Organic Chemistry, BOSTON COLLEGE, Chestnut Hill, MA

 

LANGUAGES

 

Fluent in Italian; Working knowledge of French

Meet Walter Wise of The BPI Strategy Group

bpi

About BPI Strategy Group

BPI Strategy Group provides consulting, training and support to help you create an integrated revenue capture process.

We offer business success solutions and advisement that is scalable and replicable and provide action steps to build a distinct, sustainable competitive advantage that increases their performance.

We integrate multiple departments together simultaneously to transform your entire businesses into an asset that is holistically successful and fixated on revenue capture.

Our services include:

  • Sales & Marketing
  • Strategy
  • Executive Consulting
  • Financial Management
  • Social Media
  • On-line access

Depending of the goals of the client, on-site coaching, consulting and team training can be packaged with this program as needed.

Call us at 617-532-0918 or email at info@bpistrategy.com for more information and to schedule a free consultation session.

Resume for Robin F. Campbell

Robin F. Campbell

42 Oak Hill Road

Concord, NH 03301

(781) 910 - 2165

robinc01880@gmail.com

Summary:

Results-oriented marketing and sales professional with 10+ years’ experience in FDA regulated markets and hi-tech markets.

  • Highly organized, exceptional multi-tasker
  • Outstanding project manager
  • Gifted at developing teams and mentoring others
  • Warm and friendly technical professional
  • Valuable at developing new relationships and creating/managing partnerships/alliances
  • Strong cross-functional teammate with unique blend of marketing, training, accounting and operations experience
  • Effective communicator at every level of organization
  • Natural leader in changing and emerging business

 

Skills:

  • Demand generation performer; highly proficient in social marketing and analytical tools
  • Power PC user; intermediate to advanced skills in most software applications including:
    • CRM/database programs including: Saleforce.com, and related tools; Act!; Access; Filemaker Pro
    • All MS Office Professional and Open Office products including MS Project
  • Effective B2B and B2C campaign manager; understands and reacts quickly to analytics for optimum performance

 

Related Experience and Accomplishments:

Freelancer/Contractor

February 2011 to Present

 

Perform project specific activities regarding training, marketing and operational aspects of the business.  Clients include local businesses, non-profit organizations as well as publishing accounts. 

 

  • Developed new approach and national campaign that attracted first time clients to K-12 teachers’ training programs
  • Developed training program for new subject matter; successfully moved new offering to 2nd in market its’ first year
  • Worked with junior staff to increase their knowledge base through ongoing training initiatives

 

 

Blue Vase Marketing, LLC (formerly ITV)

January 2007 to February 2011

A nutraceutical supplier with a focus on direct response marketing.

 

Vice President, Marketing and Training

Executive team member responsible for: all training, marketing and operational aspects of the business

  • Recruited; developed training program; facilitated training, and managed more than 100 sales and customer service staff
  • Created distributor training program for 8000 that increased retention and average income by 15%
  • Brought CS in-house to improve satisfaction levels by more than 50% while reducing chargebacks to 0.5%
  • Sourced all new manufacturers to reduce product costs by 30%; established just-in-time inventory system
  • Hands-on for all events, public relations, web site UI and web traffic growth
  • One of six chosen by lead general counsel out of pool of 100+ former employees to form new company

 

 

Pearson Education, A Pearson Company

October 1997 to January 2007

Pearson Education is the publishing industry’s largest company, employing more than 30,000 worldwide. Pearson’s mission is to provide the most innovative, flexible, and powerful educational materials available.

 

Executive Marketing Manager, Academic Computer Science

Provided leadership, marketing plan development and implementation for academic computer science offerings

  • Training and mentoring skills ranked 4.5 out of 5 (ongoing sales training and product support to more than 200
  • sales reps and district managers nationally)
  • Managed program that successfully moved our leading Java book from 2nd to 1st in market in less one year
  • Exceeded 2006 budget by 4% - personally closed 20% more business than forecasted by management

 

Executive Marketing Manager, Pearson Technology Group

Provided full marketing services for the high-tech publishing portfolio. Managed 5 staff members, 4 indirect reports and

contract help as appropriate. Responsible for $50M+ revenue per fiscal year, consistently exceeding revenue goals

  • Established leadership role to further develop end-consumer reach and better apply metrics-based planning/implementation – average revenue per product line increased by 5%
  • Secured relationship and led marketing management on executive board responsible for IBM Press partnership, the largest alliance in the history of Pearson


 




Robin F. Campbell

page 2 of 2

 

PTG Senior International Product Manager

Increased responsibility to 80%+ of the combined professional product offerings. Managed all corporate alliance relationships outside USA. Supervised 2 staff members and 3 indirect reports, and contract help as appropriate.

  • Exceeded 2002 budgeted revenue goal by 6%
  • Developed and implemented plans for Microsoft/Pearson .NET Academic Workshops across Canada – average approval rating of 4 (out of possible 5) on usefulness for curriculum assessment, based on 273 in attendance

 

PTG International Product Manager

Provided product training, information and marketing consult for AWP brand and product lines to all PTG staff outside the USA. Supervised 1 staff member, 3 indirect reports and contract help as appropriate.

  • Exceeded 2000 budgeted revenue goal by 12%, 2001 budgeted revenue goal by 10%
  • Worked with UK management to make Rational UK the largest revenue-generating alliance within Europe

 

Addison-Wesley Professional Marketing Manager

Developed and implemented marketing communications plans for more than 50 new products and 175 existing

products each year. Supervised 2 direct reports, 2 indirect reports and contract help as appropriate.

  • Exceeded 1998 budgeted revenue goal by 18%, exceeded 1999 budgeted revenue goal by 10%
  • Initiated and executed integration plans with Pearson entities by offering all AWP product lines training so that newly formed corporate sales force and Canadian sales force could get up-to-speed quickly

 

Lehman Millet Incorporated

July 1996 to September 1997

New England’s largest healthcare, medical, and biotech marketing agency with more than $70 million annual sales.

 

Senior Account Manager & Business Development Manager, Design Group

Promoted to lead business unit after five months with Agency. Developed lead-generating mailings and performed

cold calling. Developed and implemented various clients’ corporate identity and product branding plans. Managed budgets and staffing for development through execution of: company and product logos; corporate communication systems; client training programs and materials; carried through communications as requested by the client.

 

Account Manager, Marcom Group

Managed P&L, all facets of marketing plan from development through execution, solicited new business and

managed staff

 

Polymer Technology, A Bausch & Lomb Company

 

January 1993 to July 1996

Leading manufacturer of BOSTON® rigid gas permeable contact lens materials and lens care products with more than $100 million annual sales.

 

Marketing Associate, Consumer and Eye Care Practitioner Channel

Worked with senior management to develop business unit's annual marketing plan and annual three-year strategic plan. Managed creative development through execution of: trade journal advertising; eye care practitioner promotions; sales support materials; eye care practitioner direct mail campaigns; and, fulfillment of promotional and direct mail campaigns.

  • Managed fulfillment of 17 direct mail campaigns, 40% of which ran simultaneously. Response to campaigns averaged 30%-40% with three programs exceeding 45%.
  • Facilitated communication and approvals from Legal, Regulatory, Document Control, Purchasing and Materials Management in accordance with FDA regulations. Developed system to reduce response time down to two days or 100%.
  • Managed department’s $3.6 million annual budget and project expense analyses. Saved 30% on actual versus plan expenses for promotional programs during 1995.
  • Managed annual cross-functional incentive program with Bausch & Lomb personnel. 1995 results equated to 79% of sales force meeting/exceeding objectives of program. 1996 results at 93% of sales force meeting/exceeding objectives of program.

 

Financial Planning & Analysis -- Strategic Planning Assistant

Supported Controller/VP of Finance and 21 member staff. Assisted in development and editing of company's comprehensive annual operating plan and annual three year strategic planning process.

 

Education

 

Merrimack College, North Andover, MA

Bachelor of Science, Business Administration

 

 

Meet Walter Wise of BPI Strategy Group

walt

BPI Strategy Group
15 New England Executive Park
Burlington, MA 01803

Phone: 617-532-0918
Fax: 603-262-1503
Email: info@bpistrategy.com

Automate & Simplify Your Marketing With a Business Listing in Your Tewksbury Today

engage

Contact Bill Gilman at (978) 855-3372 or go to http://www.yourtewksburytoday.com/places