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Resume for Jayne Russell-Wells

         JAYNE RUSSELL-WELLS                                          C:  603-509-8360                                   jaynerwells@gmail.com

                                                                                                                                                                Rochester, NH                                                                                                                                                                                                                                                                     

Results Focused & Highly Versatile, Marketing, Sales & Community Relations Professional

An organized and creative professional with sales, marketing, and leadership experience dealing with a diverse variety of organizations and clientele with a passion and skill to build solid relationships with clients, partners and team members. A self-starter that is well versed in identifying market trends and customer needs to create highly targeted marketing campaigns to consistently meet quotas.

CORE COMPETENCIES


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Multi-Media / Digital Marketing

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New customer acquisitions

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Consultative Selling

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 Event planning and Trade shows

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Account and Budget Management

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Innovative & Strategic planning & Analysis

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Team Building & Leadership

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Social Media Marketing

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Google ad-words certified

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Community Outreach / Networking

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Fundraising & Volunteer Events

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Process Management

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"Hunter" and a "Farmer"

 


 

  PROFESSIONAL EXPERIENCE

 

Marketing Generalist (seasonal)                                                                                                            2017 - Current

Gunstock Mountain Resort                                                                                                                                Gilford, NH

·        

Conduct guest surveys and analyze research data

 

Digital Marketing Account Consultant                                                                                         2015 - 2016

Gatehouse Media - Propel Marketing                                                                                                              Manchester, NH

Gatehouse Media - Propel Marketing / Southern Oregon Media Group                                                  Medford, OR

·        

Effectively used social media, web development, marketing campaigns, SEO, SEM, reputation management, and a variety of other solutions to enhance and manage SMBs and C-Level management online marketing strategies.

·        

Established, developed and fostered quality business relationships to generate new business partnerships as well as drive retention and growth.

  • Conducted product demonstrations via the web or in person.
  • Sourced new sales opportunities through cold calling, networking and other lead generation strategies to secure appointments and follow up discussions
  • Assisted multi-media executives with digital strategies formal proposals for their clients.
  • Created & implemented custom marketing plans for clients that drove exclusive in-bound leads to their websites via Search Engine Optimization, Social Media Marketing, Mobile Marketing, PPC, Remarketing, and Online Display with fully transparent tracking.

·        

Effectively document and manage daily sales activities, pipeline, and dashboards via Salesforce.com.

 

Community Relations Manager  (Sales Manager)                                                                       2014 - 2015

Suncrest Place Assisted Living (an Enlivant community)                                                                              Talent, OR

·        

Directed all marketing & sales for 36-unit  Assisted Living community

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Increased census 29%  in 11 months

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Actively promoted and marketed a positive house image through promotional campaigns and networking strategies.

·        

 Developed, planned, and executed marketing events and seminars and attended trade shows, senior fairs, wellness seminars and regional events to expand awareness of residence within surrounding localities.

·        

Co-Managed hiring, training, evaluating and development of all staff.

  • Analyzed strengths and weaknesses of the community compared to competitors then developed appropriate action steps to effectively sell against the competition.

Marketing & Community Relations Director                                                                               2013 - 2014

Horton Plaza Retirement Community                                                                                                            Medford, Oregon   

·        

Directed all marketing & sales for 92-unit Independent Community

·        

Increased census 79% to 92% in 10 months

·        

Initiated, planned & executed  marketing events, seminars, trade shows, Senior Fairs & Regional Events.

·        

Led community outreach networking new business development activities.

 

Page 2 -  Jayne Russell-Wells       

 

Senior Multi-Media Account Manager / Digital Specialist                                   2008 – 2013

Gatehouse Media - Siskiyou Daily News, Mt Shasta Herald, Cascade Magazines                                     Yreka, CA

·        

Indentified  & developed new business as well as maintained of existing accounts for Key accounts, majors, automotive and real estate

·        

Managed a $750K annual desk, which included Fair guides, Chamber Directories, & multiple special sections

·        

Provided insight, leadership and training to advertising execs for digital advertising presentations

  • Spearheaded event planning & coordination of annual Home & Garden Show, Bridal Faire & Taste of Home Cooking school
  • Magazines focused on the equine and cattle industry within a 5 state circulation (CA, OR, WA, NV, ID)

HIGHLIGHT: One of my Proudest moments: Tulelake Fair won 1st place among California Fairs for the Print & Digital advertising campaign I created.

 

Senior Advertising Account Manager /Real Estate Advertising Consultant            2005 – 2008

Bay Area News Group  - Oakland Tribune, Fremont Argus                                                                          Fremont, CA    

·        

Increased territory revenue from $19k per month to $86k per month in 6 months

·        

Consistently exceeded monthly goals.  Awarded 2006 Salesperson of the year

 

EDUCATION

 

University of Illinois at Urbana-Champaign - Digital Marketing Specialization, Certification Course, Online (current)

Associate of Arts, Music Performance (minor Psychology), West Valley JC, Saratoga CA

Marketing Communications, Business Administration - Mission College, Santa Clara CA

Marketing Communications - San Jose State University, San Jose CA

 

CERTIFICATIONS & OTHER EDUCATION

 

Google Ad words certification 2016

Sandler Sales Training 2016 

Propel Marketing Academy - Digital training for SEO, SEM, Mobile, Social Media & Web enhance 2012 & 2016

Market Motive 2016

Dealing with Difficult People - Fred Pryor .6 CEU's 2014

Professional Communication - Fred Pryor .6 CEU's 2014

CSIA (Consultative Selling In Action) – Bay Area News Group
Internet awareness training & Search Marketing training– Alameda Newspaper Group

Marketing Concept & Design Seminar – Skill path Seminars

UC Extension, Beef Cattle Drug Residue & Contamination Avoidance – Training Certification 2002

 

COMMUNITY AFFILIATIONS

 

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 Football Program Liaison & Fundraising & Publicity Coordinator , Yreka High School

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Director, Yreka Babe Ruth Baseball Association – Fundraising & Publicity

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Yreka Chamber of Commerce - Ambassador Chair

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Siskiyou County 4-H - Hornbrook, Adult Advisor

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Alameda County 4-H - Sunol Community Club Leader, Adult advisor

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Livermore Stockmen’s Rodeo Assoc. - Associate Director, Publicity & Advertising

ü 

Livermore Chamber of Commerce - Ambassador

 

 

Resume for Roseann Vardaro

ROSEANN VARDARO

24 Old Homestead Road

Westford, MA  01886

 (978) 808-6864 (Cell)

RoVardaro@aol.com

 

 

SUMMARY

Strategic marketing and business professional with experience in worldwide strategic and tactical marketing, new product development and launch, and project management. Creative problem-solver with strong analytical skills and technical knowledge supporting strong sustainable bottom-line results.

 

EXPERIENCE

 

STEMGENT, A REPROCELL GROUP COMPANY, formerly part of Stemgent-Asterand, Lexington, MA   2013-2016

Global developer of stem cell reagents, cell culture tools, and provider of contract services and human tissue.

 

Director of Marketing

Responsible for strategic and tactical marketing plans and activities with a seven-member team including customer service and technical support, product management, graphic design and web development.

·        

Successfully launched two induced pluripotent stem cell RNA reprogramming kits worldwide being first to market a cost-effective and robust RNA blood reprogramming kit and service.

·        

Achieved 20% year-on-year revenue growth from 2014 to 2015 with a varied product mix of commoditized and differentiated products and services.

·        

Established cross-selling strategies to augment Japan and United Kingdom made product sales in the Americas.

·        

Led branding strategy, design and messaging integrating three newly acquired companies and implementing the branding strategy across all group companies.

 

CORNING LIFE SCIENCES (Acquired BD BIOSCIENCES DISCOVERY LABWARE), Tewksbury, MA 2007-2013

Global developer and manufacturer of ADME/Tox reagents and contract service provider, and cell culture tools.

 

Product Manager-ADME/Tox Products and Contract Research Services

            P&L and strategic responsibility for all ADME products and contract research services. Drove definition, development and launch phases of three major new products. One resulting in worldwide market share of 70% in human tissue fractions and establishing the Corning liver microsome product as the industry gold standard. A second new disruptive technology is gaining rapid adoption moving research from week long drug transporter cell line cultures to a robust, stable cryopreserved quick culture model completed in two days.

·        

New drug transporter product line was fastest growing product line in year one for Corning Life Sciences, securing recognition at Corning Corporate for best customer understanding, product definition and launch execution

·        

Grew major hepatocyte product line 16% from 2011 to 2012 with launch of new product in July 2011, and major competitive win of +700K.

·        

Develop yearly strategic and tactical plans for ADME products and Contract Research Services.

·        

Created collateral for new and existing products including datasheets, user guides, banner ad content, e-blasts, customer newsletters, conferences, trade shows, and press releases.

·        

Led key account management of large pharmaceutical multi-site accounts for large multi-product deals

 

THERMO FISHER SCIENTIFIC, Milford, MA                                                                                       2003-2007

Global developer and manufacturer of sample preparation products for life sciences, clinical and general purpose applications.

 

Product/Marketing Manager-Vacuum Concentration, Freeze Drying, Cell Disruption, Electrophoresis and Centrifugation

            Established integration strategy for Thermo vacuum concentrator and freeze dryers with newly acquired European company with products based in Denmark, France and the Czech Republic. Drove high-throughput and bench model drug discovery vacuum concentrators, and small scale freeze dryer product development for 2006 worldwide launch. Developed centrifuge market positioning for cell and tissue culture markets to augment revenue.

·        

Increased centrifuge orders in cell and tissue culture segment 30% with focused positioning using web-based advertising and promotions, distributor print collateral and focused ad campaigns.

·        

Expanded market sales in high-throughput drug discovery vacuum concentration 2X prior year.

·        

Led key account management of large corporate pharmaceutical account including instrument project management, service, and applications support.

·        

Managed product integration, including defining the product portfolio for vacuum concentrators and freeze dryers after acquisition of European company.

 

VARIAN, INC., Lexington, MA                                                                                                              2001-2002

Global developer and manufacturer of vacuum products for life science and analytical instrument markets.

 

Market Segment Manager for North America-Analytical Instrumentation

Expanded North American presence in mass spectrometry and other analytical instruments requiring vacuum. Developed and drove product programs to introduce new products to capture more market share.

·        

Led worldwide product launch initiative started in June 2002 for new vacuum gauge aimed at taking market share from two major competitors in a fragmented market with cost-effective differentiated product strategy targeted at analytical instrumentation and industrial markets.  Resulted in adoption by mass spectrometer OEM leading to sales of greater than 500 forecasted units per year.

·        

Developed sales collateral including sales presentations, datasheets, product brochures, manuals, press releases, trade shows, and journal advertisements, and delivered new product launch sales training worldwide.

·        

Managed and drove development of new gauge design for high reliability of 1 million plus hours at low cost.

·        

Negotiated multi-million dollar contracts increasing revenue by 25% with one OEM.

 

MILLIPORE CORPORATION, Bedford, MA                                                                                         1993-2001

                                                                                                                                               

Global developer and manufacturer of filtration and dispense products for microelectronics, bio-pharmaceutical and analytical markets.

 

Market Manager, Product Manager - Photochemical Dispense Systems and Point-of-Use Photochemical Filtration

Marketing Communications- BioProcess, Process Systems and Microelectronics                                              

Defended market revenue and profit leadership position in global business segment.  Drove product development programs supporting differentiated product positioning designed to lock-in replacement business across multiple market segments.  Profit and Loss, and long range planning responsibility for $30M filtration market segment and $65M pump market segment.

·        

Successfully commercialized new dispense systems and filtration products through the Product Development Process, starting with discovery, investigation, product definition, launch and production.

·        

Spearheaded product line repositioning and consolidation to capture sales across multiple market segments; including positioning existing products into new market segments, eliminating poorly selling products and converting successful specials to commercial products.

·        

Took share in competitively dominated market segment resulting in $1M+ revenue in 9 months with technically superior products, service, and field support.

·        

Offset diminishing market volumes in mature market with innovative new products commanding higher selling prices to improve revenue and maintain margins.

 

 

EDUCATION

MBA, Marketing, BABSON COLLEGE, Wellesley, MA

BA, Molecular Biology, REGIS COLLEGE, Weston, MA

Software Technical Writing Certificate, MIDDLESEX COMMUNITY COLLEGE

Courses and research completed towards MS Organic Chemistry, BOSTON COLLEGE, Chestnut Hill, MA

 

LANGUAGES

 

Fluent in Italian; Working knowledge of French

Meet Walter Wise of The BPI Strategy Group

bpi

About BPI Strategy Group

BPI Strategy Group provides consulting, training and support to help you create an integrated revenue capture process.

We offer business success solutions and advisement that is scalable and replicable and provide action steps to build a distinct, sustainable competitive advantage that increases their performance.

We integrate multiple departments together simultaneously to transform your entire businesses into an asset that is holistically successful and fixated on revenue capture.

Our services include:

  • Sales & Marketing
  • Strategy
  • Executive Consulting
  • Financial Management
  • Social Media
  • On-line access

Depending of the goals of the client, on-site coaching, consulting and team training can be packaged with this program as needed.

Call us at 617-532-0918 or email at info@bpistrategy.com for more information and to schedule a free consultation session.

Resume for Robin F. Campbell

Robin F. Campbell

42 Oak Hill Road

Concord, NH 03301

(781) 910 - 2165

robinc01880@gmail.com

Summary:

Results-oriented marketing and sales professional with 10+ years’ experience in FDA regulated markets and hi-tech markets.

  • Highly organized, exceptional multi-tasker
  • Outstanding project manager
  • Gifted at developing teams and mentoring others
  • Warm and friendly technical professional
  • Valuable at developing new relationships and creating/managing partnerships/alliances
  • Strong cross-functional teammate with unique blend of marketing, training, accounting and operations experience
  • Effective communicator at every level of organization
  • Natural leader in changing and emerging business

 

Skills:

  • Demand generation performer; highly proficient in social marketing and analytical tools
  • Power PC user; intermediate to advanced skills in most software applications including:
    • CRM/database programs including: Saleforce.com, and related tools; Act!; Access; Filemaker Pro
    • All MS Office Professional and Open Office products including MS Project
  • Effective B2B and B2C campaign manager; understands and reacts quickly to analytics for optimum performance

 

Related Experience and Accomplishments:

Freelancer/Contractor

February 2011 to Present

 

Perform project specific activities regarding training, marketing and operational aspects of the business.  Clients include local businesses, non-profit organizations as well as publishing accounts. 

 

  • Developed new approach and national campaign that attracted first time clients to K-12 teachers’ training programs
  • Developed training program for new subject matter; successfully moved new offering to 2nd in market its’ first year
  • Worked with junior staff to increase their knowledge base through ongoing training initiatives

 

 

Blue Vase Marketing, LLC (formerly ITV)

January 2007 to February 2011

A nutraceutical supplier with a focus on direct response marketing.

 

Vice President, Marketing and Training

Executive team member responsible for: all training, marketing and operational aspects of the business

  • Recruited; developed training program; facilitated training, and managed more than 100 sales and customer service staff
  • Created distributor training program for 8000 that increased retention and average income by 15%
  • Brought CS in-house to improve satisfaction levels by more than 50% while reducing chargebacks to 0.5%
  • Sourced all new manufacturers to reduce product costs by 30%; established just-in-time inventory system
  • Hands-on for all events, public relations, web site UI and web traffic growth
  • One of six chosen by lead general counsel out of pool of 100+ former employees to form new company

 

 

Pearson Education, A Pearson Company

October 1997 to January 2007

Pearson Education is the publishing industry’s largest company, employing more than 30,000 worldwide. Pearson’s mission is to provide the most innovative, flexible, and powerful educational materials available.

 

Executive Marketing Manager, Academic Computer Science

Provided leadership, marketing plan development and implementation for academic computer science offerings

  • Training and mentoring skills ranked 4.5 out of 5 (ongoing sales training and product support to more than 200
  • sales reps and district managers nationally)
  • Managed program that successfully moved our leading Java book from 2nd to 1st in market in less one year
  • Exceeded 2006 budget by 4% - personally closed 20% more business than forecasted by management

 

Executive Marketing Manager, Pearson Technology Group

Provided full marketing services for the high-tech publishing portfolio. Managed 5 staff members, 4 indirect reports and

contract help as appropriate. Responsible for $50M+ revenue per fiscal year, consistently exceeding revenue goals

  • Established leadership role to further develop end-consumer reach and better apply metrics-based planning/implementation – average revenue per product line increased by 5%
  • Secured relationship and led marketing management on executive board responsible for IBM Press partnership, the largest alliance in the history of Pearson


 




Robin F. Campbell

page 2 of 2

 

PTG Senior International Product Manager

Increased responsibility to 80%+ of the combined professional product offerings. Managed all corporate alliance relationships outside USA. Supervised 2 staff members and 3 indirect reports, and contract help as appropriate.

  • Exceeded 2002 budgeted revenue goal by 6%
  • Developed and implemented plans for Microsoft/Pearson .NET Academic Workshops across Canada – average approval rating of 4 (out of possible 5) on usefulness for curriculum assessment, based on 273 in attendance

 

PTG International Product Manager

Provided product training, information and marketing consult for AWP brand and product lines to all PTG staff outside the USA. Supervised 1 staff member, 3 indirect reports and contract help as appropriate.

  • Exceeded 2000 budgeted revenue goal by 12%, 2001 budgeted revenue goal by 10%
  • Worked with UK management to make Rational UK the largest revenue-generating alliance within Europe

 

Addison-Wesley Professional Marketing Manager

Developed and implemented marketing communications plans for more than 50 new products and 175 existing

products each year. Supervised 2 direct reports, 2 indirect reports and contract help as appropriate.

  • Exceeded 1998 budgeted revenue goal by 18%, exceeded 1999 budgeted revenue goal by 10%
  • Initiated and executed integration plans with Pearson entities by offering all AWP product lines training so that newly formed corporate sales force and Canadian sales force could get up-to-speed quickly

 

Lehman Millet Incorporated

July 1996 to September 1997

New England’s largest healthcare, medical, and biotech marketing agency with more than $70 million annual sales.

 

Senior Account Manager & Business Development Manager, Design Group

Promoted to lead business unit after five months with Agency. Developed lead-generating mailings and performed

cold calling. Developed and implemented various clients’ corporate identity and product branding plans. Managed budgets and staffing for development through execution of: company and product logos; corporate communication systems; client training programs and materials; carried through communications as requested by the client.

 

Account Manager, Marcom Group

Managed P&L, all facets of marketing plan from development through execution, solicited new business and

managed staff

 

Polymer Technology, A Bausch & Lomb Company

 

January 1993 to July 1996

Leading manufacturer of BOSTON® rigid gas permeable contact lens materials and lens care products with more than $100 million annual sales.

 

Marketing Associate, Consumer and Eye Care Practitioner Channel

Worked with senior management to develop business unit's annual marketing plan and annual three-year strategic plan. Managed creative development through execution of: trade journal advertising; eye care practitioner promotions; sales support materials; eye care practitioner direct mail campaigns; and, fulfillment of promotional and direct mail campaigns.

  • Managed fulfillment of 17 direct mail campaigns, 40% of which ran simultaneously. Response to campaigns averaged 30%-40% with three programs exceeding 45%.
  • Facilitated communication and approvals from Legal, Regulatory, Document Control, Purchasing and Materials Management in accordance with FDA regulations. Developed system to reduce response time down to two days or 100%.
  • Managed department’s $3.6 million annual budget and project expense analyses. Saved 30% on actual versus plan expenses for promotional programs during 1995.
  • Managed annual cross-functional incentive program with Bausch & Lomb personnel. 1995 results equated to 79% of sales force meeting/exceeding objectives of program. 1996 results at 93% of sales force meeting/exceeding objectives of program.

 

Financial Planning & Analysis -- Strategic Planning Assistant

Supported Controller/VP of Finance and 21 member staff. Assisted in development and editing of company's comprehensive annual operating plan and annual three year strategic planning process.

 

Education

 

Merrimack College, North Andover, MA

Bachelor of Science, Business Administration

 

 

Meet Walter Wise of BPI Strategy Group

walt

BPI Strategy Group
15 New England Executive Park
Burlington, MA 01803

Phone: 617-532-0918
Fax: 603-262-1503
Email: info@bpistrategy.com

Automate & Simplify Your Marketing With a Business Listing in Your Tewksbury Today

engage

Contact Bill Gilman at (978) 855-3372 or go to http://www.yourtewksburytoday.com/places

Resume for Lyn Stevens

LYN STEVENS                                   

1 Blossom Lane, Merrimack, NH 03054

603.303.2314

lyn.stevens@gmail.com

www.linkedin.com/in/stevenslyn               

 

PROFILE

Enthusiastic, hardworking and self-motivated television/broadcasting professional attuned to ever-changing needs of business. A leader with expertise in marketing, television, commercial traffic, national sales and advertising. History of effective interaction and relationship management with sales professionals, rep firms and agencies. Extremely detail oriented.  Flexible and versatile – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments. Poised and competent with demonstrated ability to easily transcend cultural differences. Excellent team-building skills.

 

SKILLS

Market Research, Proficient with Microsoft Office (Word, Excel, Outlook, Publisher, PowerPoint)

Wide Orbit Media Tracking & Revenue Software. Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver, Pagemaker) Quark Xpress, Lotus Notes.

 

EXPERIENCE

•Eisenberg, Vital & Ryze Advertising

Manchester, NH         1/2013 – 7/2013

Media Buyer,

Responsibilities of Media Buyer include working closely with client and agency team to understand client's business objectives & advertising strategy develop media plans and set budget. Perform market research & provide analysis to determine brand and target market for client campaign, while developing evaluation techniques for campaigns and monitor effectiveness. Present & propose media planning schedules to client. Negotiate with media reps to obtain best rates & contracts and the most appropriate media spaces for advertising.

 

• Spectrum Marketing Companies

Manchester, NH        9/2011 – 12/2012

Marketing Specialist,

Responsibilities of Marketing Specialist include implementing marketing communication programs and campaigns for over 90 (and growing) Boy Scouts of America Councils nationwide. Manage the daily workflow of the Boy Scout of America as well as other client projects to ensure projects are on time, on budget, and on strategy while taking ownership of said projects to ensure the success of the team. Coordinate and represent brand promotion, as well as assist in advertising proposals and graphic design. 

 

• WMUR-TV – Hearst Television

Manchester, NH & Charlotte, NC

5/2002 – 2/2011

Commercial Traffic & Continuity Specialist | Program Administrator,

Responsibilities of Commercial Traffic & Continuity Specialist include assigning appropriate commercials from agencies and local/regional clients on the station’s daily television log. Reporting to the station’s National Sales Manager, responsible for supervising the assistants at Eagle Television Sales in 5 different offices nationwide.

Responsibilities of Program Administrator include daily calls to Neilsen Media Research to report retitling changes in programming. Check & print the station’s daily log. Maintain the station’s daily program schedule and make sure that all other media outlets get any revisions by their deadlines (ie: TV Guide, Nielsen Media Research, newspapers, etc.).

From 4/2010-2/2011 responsible for formatting all the programming for 10 Hearst owned stations out of the (new) traffic hub in Charlotte, NC. Maintain all ABC, NBC, CW, THIS TV network changes. Maintain all syndicated, as well as local formats for all the stations.

 

•WGGB-TV 

Springfield, MA          9/1999 – 4/2002

National Sales Assistant,

 

Maintained all paid programming, national commercial orders by way of national rep firm and overflow of local commercial orders as well as assisting the traffic manager and department with commercial traffic, programming and log reconciliation.  Named “Employee of the Month” in March of 2000.  Left company in Feb. of 2001 to move to New Hampshire, was immediately asked to return as interim traffic manager (due to her being permanently disable) to convert entire commercial traffic database to a new traffic system.

Achieve Results with Strategic Marketing Programs from Discovery Communications

discovery

See http://friendsofkevin.com/discoverycommunications for contact information

 

Resume for Manya Hughes

Manya Hughes

95 Summer St.

Acton, MA  01720

978-467-5238

Mhughes6667@gmail.com

 

 

Professional Summary

International Marketing Executive with extensive experience working with multilevel personnel to strategize and implement unified message to global sales and channels.  Accomplished in website structure and development, social media, content research and creation, extensive vendor management for PR, web design, branding evolutions and internal and external event management.

 

-         

Managed relationships with analysts and PR agencies

-         

Researched and developed content in support of global sales

-         

Oversaw adherence to brand standards on all collateral, sites and product materials

-         

Strategized and managed sales training events and product demos

-         

Developed ancillary support materials i.e., customer testimonials, case studies, videos

-         

Managed the participation and support for internal and external customer events

 

Experience

Lucent Technologies – Senior Marketing Manager

Worked on the integration of two productlines from separate divisions into the SoftSwitch product.  Compiled research from the engineering and development groups and strategic alliances from senior management to produce unified messaging and branding for global sales force.  Produced all the internal and external messaging including; website development, product sheets, case studies, video and audio products, support for internal training and tradeshow demonstrations.

 

Digital Equipment Corporation- Marketing Manager     

Developed strategy and directed the implementation of a multi-phased support program for the Prioris Server.  Worked with global marketing and sales groups to produce a cohesive brand and product support initiative that included intra and internet content, newsletters, industry analysts, public relations, sales tools, sales training and tradeshow participation.  Was awarded “Best in Class” by industry analysts for each new product release.

 

Lotus Development Corporation- Marketing Specialist

Collaborated with internal and external vendors to produce support materials for internal clients.  Working on very tight deadlines, successfully oversaw the production and approval of content, negotiated with external vendors, produced and monitored production schedule, branding and messaging.  Was always on time and on budget.

 

 

 

Professional Skills

 

Major strengths include highly skilled interpersonal expertise, negotiating contracts with vendors ranging from public relations, program presenters and design services to installation and dismantle contractors.  Working with and supervising staff to accomplish goals for tight deadlines.  Providing creative solutions for resolving conflicts affecting the timely delivery of materials, personnel or collateral materials. 

 

Planned and Monitored the reporting of a global marketing initiative  excess of $1 million, for a software switching program For Lucent Technologies, to support the international sales force.  This included the research, development and distribution of collateral materials, videos and white papers.  The planning of all related  sales training activities and tradeshows including venue selection, branding, publicity, vendor negotiations, internal and external events, and supervision of support staff to accomplish these activities in a timely and cost efficient manner.

 

Strategized and Implemented internet marketing plan for The Gold Rush Inc.  Through social media, web content and social media upgrades, produced 30% increase in overall gross business.  Oversaw additional name recognition campaign through online and hard copy coverage of the business with area newspapers and periodicals.

 

Researched Competitors analyzed and published the results, supervised the development of competitive comparisons with industry analysts to provide accurate information for field sales.

 

Drove the Cohesiveness of the international marketing groups for Digital Equipment Corporation oversaw the development of area specific white papers, collateral and support materials taking into account local vernacular, customs and traditions so as to produce materials that were free of inadvertent negative connotations.

 

 

Employers

 

Velvet Opus Independent Consulting -  Owner, Acton, MA, 2010-present

Lucent Technologies – Sr. Marketing Manager,  Marlboro, MA, 1999-2002

Digital Equipment Corporation –  Marketing Manager, Marlboro, MA, 1996-1999

Lotus Development Corporation – Marketing Specialist, Cambridge, MA, 1994-1996

 

Education

 

Bachelor of Fine Arts, Arizona State University, Tempe AZ