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Product marketing

Resume for Peter Keiver

Peter Keiver

North Andover, MA 01845                    linkedin.com/in/peterkeiver/                     978-852-4397

pkeiver7@gmail.com

 

Professional Product Marketing Manager

Summary: Secured > $20M client growth by launching new website that enhanced self-service, payments expertise, and techniques to drive cross-sell/upsell opportunities. Influenced > 4k client contacts through creation of quarterly Product Zone Newsletter which drove greater awareness, engagement and education. Influenced > 80 clients, prospects and partner-facing webinar registrations that drove engagement and enhanced cross-sell/upsell opportunities. 

Skills:  

MS (Microsoft) Office 2010 (Word, Excel, PowerPoint, Outlook)

MS (Sharepoint)

MS (Lync 2013)

Expression Engine (Publisher)

 

Salesforce (Cloud CRM)

Brainshark (Sales Enablement)

Savo (Content Management)

LogMeIn (Go To Meeting)

Marketo (Email Automation) 

Survey Monkey (Survey Tool)

Camtasia (Video Creation/Editing)

Cisco (Webex Event Center)

Kapost (Content Marketing) 

 

Experience:

Worldpay (formerly Vantiv)

Lowell, MA

Client Product Marketing Manager: 2016-2017

Responsibilities: Created, managed and curated product content, that delivered measurable results for sales teams, existing clients, and company. 

 

Accomplishments: 

Achieved > 20% email open rate as editor and chief publisher for twice-monthly client-facing newsletter which 

was substantially greater than the industry average.    

 

Product Marketing Manager: 2014-2016

Responsibilities: Developed and communicated in conjunction with Product Management, quarterly Product Zone Newsletter updates for existing merchants that increased client engagement, education and awareness. 

 

Accomplishments: 

Researched and gathered market feedback on >10 payment competitors to understand strengths, weaknesses,

opportunities and threats, and positioned product portfolio against competition with competitive battle card deck to create differentiation and value for sales teams. 

Executed 1-2 quarterly product launches that included creation of sales tools, collateral, sales training, and an 

internal and external communications plan. 

Created > 20 pieces of product content that drove merchant engagement and new business acquisition for

Vantiv’s eCommerce SaaS platform. 

Influenced > 80 client and partner registrations for monthly Product Zone Learning Series Webinars that drove

engagement and opportunities for client cross-sell/upsell.

 

Litle & Co.           

Lowell, MA

Product Marketing Manager: 2013-2014 Responsibilities: Focused on developing product positioning, key messaging, and value propositions for value-added services portfolio. Provided competitive analysis, as well as developed content for our internal and prospect-facing audiences. Planned the launch of new software product releases, and managed the cross-functional implementation of that plan. 

 

Professional Product Marketing Manager

Accomplishments (Continued)

Created >10 solution-oriented product messaging and positioning which clearly and succinctly articulated the 

value and competitive advantage of our products and services. 

Developed > 10 sales kits, presentations, collateral, case studies, customer testimonials, anchor web content,

and videos in cooperation with sales and marketing which helped drive engagement and sales conversions.

Conducted 1-2 sales trainings per quarter to internal cross-functional teams which drove greater product

awareness and sales readiness. 

Managed 12- month rolling campaign marketing calendar with demand generation team which defined digital

marketing campaigns, webinars, trade shows, and partner events to help drive prospect engagement, generate sales leads, and initiate cross-sell/upsell opportunities for a $70M business. 

 

Experience:

Jabra                  

Nashua, NH

Product Marketing Manager: 2006-2012

Responsibilities: Managed pricing and margin analysis, inventory management, product positioning, competitive analysis, and development of product road map for the North American region. 

 

Accomplishments

Created > 40 pieces of product content for sales and partner teams to help influence partner engagement,

demand, and sales conversions for > $60M business line. 

Initiated and executed on > 5 partner campaigns per quarter that drove channel sales readiness, built brand

awareness, and grew top-line revenue.  

Created and delivered 2-4 quarterly product trainings to channel partners that influenced channel readiness,

sell-through of > $60M in annual revenue. 

Researched and gathered feedback on > 10 competitors, and developed competitive comparison sheets to

position products which helped create differentiation and value for sales teams. 

Managed > 40 different business and call center products from concept, creation, through end-of-life.

 

Education:

Northeastern University

Boston, MA

Bachelor of Science Degree (Marketing)

 

Profile: Product marketing professional with extensive experience helping companies bridge the gap between product management, sales, and cross-functional teams by translating complex product technologies into easily understood solutions that help grow customer acquisition, improve retention, and increase cross-sell/upsell revenues.  I do this by mapping product features and benefits into differentiated messaging for multiple audiences. I also create and build targeted sales tools, product collateral, case studies, presentations, infographics and web content, that helps clients grow, improve and secure their business.