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Marketing strategist

Resume for Michelle Omo

Michelle D. Omo

  michelleomo@gmail.com (979) 595-6020

www.linkedin.com/in/michelleomo


Marketing Strategist & Account Management


 

Strategic Marketing Plans | Project Management | Relationship Building | Customer Retention

 

A connector and a storyteller.  A detail-oriented and and organized marketing strategist who finds your story and helps you tell it.  An account manager with a documented record of productive marketing strategy development that helps organizations stand out.  A proactive communicator who combines creativity and attentive planning to articulate and deliver on business goals and objectives while ensuring brand consistency. Innovative and clever as well as process-driven and structured.  An organized and astute manager with a strong aptitude for building and nurturing relationships with internal and external stakeholders. A quick learner and proactive leader with a proven ability to manage projects, streamline processes, and effectively organize systems in partnership with cross-functional teams. Other skills include adaptability, charisma, strong work ethic, and singing.

 

Areas of Expertise


 

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Marketing & Communications

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Strategy Implementation

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Creative Problem Solving

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Event Management

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Process Improvement

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Public Speaking, Presentations

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Project Timeline Management

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New Business Development

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Branding, Rebranding

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Campaign Management

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Consultative Sales

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Customer Relationship Management

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Administrative Management

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Team-building, Leadership

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Networking, Client Cultivation

 

 

Career Highlights & Achievements


 

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Designed and managed an online marketing project called “I Am More Than Homeless” for Giving Tuesday, a 24-hour giving campaign, utilizing new marketing strategies which ultimately raised $20,000 for ANEW Place and increased awareness of the organization in the community.

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Created a new annual fundraising event in the form of a Rock Paper Scissors Tournament Fundraiser which raised over $10,000 for ANEW Place.

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Implemented a new monthly donor program called “StoryShapers” and recruited over 125 new monthly donors for ANEW Place in two months.

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Developed comprehensive marketing and public relations strategies after ANEW Place’s rebrand thereby establishing a comprehensive and consistent brand presence in the community.

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Identified opportunity to increase efficiency of in-house order management & delivery and initiated the implementation of a new catering system at New Moon Café.

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Implemented new room set-up strategy and system at the Courtyard Marriott that routinely updated facilities calendar. Resulted in a positive impact on both customer and employee experience.

 

Professional Experience


 

ANEW Place Homeless Shelter & Services  Burlington, VT                                                                                         2015 – 2017

DIRECTOR, DEVELOPMENT & MARKETING

A newly created position after a comprehensive rebrand of the organization’s mission and programs. 

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Ensured accurate representation of organization's desired image and position, both internally and externally. Increased ANEW’s social media presence and followership.

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Created new marketing literature articulating ANEW’s rebranded image and programs and supervised the design and distribution of all marketing materials, including quarterly newsletters, brochures, special events materials, and e-marketing.

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Wrote press releases, participated in radio interviews, and supervised the maintenance of all web updates.

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Cultivated and grew current and potential individual, corporate, and foundation donors through gratitude phone calls and letters, in-person meetings, and tours of ANEW Place.

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Researched and wrote grant proposals for corporate and foundation grant funders.  Conceptualized, implemented, and supervised all fundraising special events.

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Attended networking events and community events to inform and educate the community about the work of ANEW. Gave informative presentations at businesses, organizations, churches, schools, etc. explaining ANEW’s programs.

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Directly supervised the Outreach Coordinator in marketing design, data entry, volunteer coordination, and meals program management.

150 Cherry Street, Inc. 501(c)(3) Burlington, VT                                                                                                          2013 2014

COORDINATOR, CATERING & CRAFT SERVICES - New Moon Café, Burlington, VT

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Led 15-member catering team and governed all elements of in-house events, banquets, and receptions for up to 150 people. Managed logistics and planning for sponsored community and charitable events.

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Streamlined catering and in-house event menus to reduce confusion and redundancy.

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Developed proposals and solicitations to grow clientele. Proactively communicated with new and existing accounts in order to build rapport and drive repeat and new business.

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Drove brand consistency on catering and in-house event informational packets, proposals, FAQ’s, and order forms.

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Leveraged technology to build online catering calendar and client database tool. Trained staff on standard tracking methods to increase order/delivery accuracy and improve customer satisfaction. 

 

MANAGER, OPERATIONS - Lion’s Gate Farm, Huntington, VT

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Managed purchasing, logistics, inventory, and fleet vehicle operations for the farm and restaurant.

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Supervised 6 teenage interns, modeled character, farming best-practices, and life skills.

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Ensured consistent and thorough house-keeping and hospitality needs for the farm/bed & breakfast.

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Organized various special events and daily/weekly community meetings    .

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Assisted in feeding the animals and performed various farm chores.               

 

Forerunner Music AcademyKansas City, MO                                                                                                                     2008 – 2012

FULL-TIME STUDENT

 

The Matthews Group Marketing & Advertising Agency Bryan, TX                                                                                                2007– 2008

COORDINATOR, SALES & MEDIA

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Prepared production schedule for graphics department. Prioritized and delegated tasks/projects in order to meet client and media deadlines.

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Liaised between clients, graphics department, and local media outlets. Coordinated media requests and press releases for clients and proofread ad copy for accuracy. Assisted with film/photo shoots & selected voice talent.

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Facilitated the purchase of advertising space in a variety of media outlets valued. Championed a creative team environment to help foster innovative and new ideas.

 

Courtyard by Marriott College Station, TX                                                                                                              2005 – 2007

MANAGER, GROUP SALES

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Key accounts manager for inside sales, coordinated group blocks, negotiated prices for sleeping & meeting rooms.

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Communicated effectively to address all customer services issues and staff management/training challenges.

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Revised email templates and informational folders to ensure consistent brand and style.

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Planned, promoted and represented company during site visits, bridal shows, and meeting planner showcases.

 

 

 

Education


Diploma Music: Voice & Piano, Forerunner Music Academy, Kansas City, MO, May 2012

Bachelor of Arts: Speech Communications, Minor: Spanish, Texas A&M University, College Station, TX, May 2005

 

 

Courses & Certifications


Graphic Design 1, Community College of Vermont, Winooski, VT, May 2016

Inbound Certification, HubSpot Academy, March 2017

 

 

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Interests

 

 

I enjoy building connections. A budding rock star, singing and playing piano at leisure. It is exciting to lead an entire room in song and watch the connections begin.  I also enjoy hiking, traveling, exploring, dogs, camping, and hollering for Boston sports teams.