Laura Startzenbach, MBA, BSEE, PMP

Greater Boston area                                                                                                                                  508-797-2508

www.linkedin.com/in/laurastartzenbach                                                                 laura.s[email protected]

Summary

Experienced marketing leader with distinct ability to quickly analyze complex market challenges, distill into succinct and targeted opportunities, develop action plans and ruthlessly execute. Combine engineering and business knowledge with product management and product marketing experience to bring disruptive technology products to market.

Marketing, Product Management and Business Skills

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Experience in global marketing/business roles for large (Fortune 50) and small (<100 employee) technology companies spanning 3D printing, IT enterprise infrastructure computing, and consumer medical devices.

-         

Energetic senior marketing manager with extensive experience in developing fully integrated digital and traditional marketing and business plans that help companies grow revenue, market share, and profitability.

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Organized self-starter and effective product manager, well versed in all phases of the total product lifecycle from ideation and new product introduction (NPI), through launch and go to market (GTM) to product retirement.

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Exceptional communicator with ability to translate complex or abstract ideas into meaningful information; adroit at writing; a dynamic public speaker who has capably represented the company to external stakeholders.

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Animated leader with outstanding interpersonal skills that encourage collaboration across teams and regions; an exceptional ability to create soundness and results amid chaos and/or disorder.

Experience

Solidscape^®, Inc., a wholly owned subsidiary of Stratasys, Inc. (NASDAQ: SSYS), is the leader in high precision 3D printers for direct manufacturing applications, serving customers in over 80 countries.

Product Marketing and Product Management Director (Sept 2016 – Feb 2018)

Product Marketing Manager (Jan 2015 – Sept 2016)

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Developed and executed the global 3D printer marketing strategy – digital and traditional – based on customer lifecycle journey, across multiple channels (direct, indirect), multiple geographies (US, EMEA, APAC), and multiple communication platforms.

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Generated research-based customer personas and segmented marketing campaigns that drove sales conversion. Implemented strategy through SEO-optimized website, digital ad campaigns (Google Adwords, Facebook), robust social media. Executed digital campaigns with Marketo, synchronized with Salesforce and measured using ROI and KPIs.

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Collaborated with engineering to formalize the New Product Introduction (NPI) process and develop the multi-year product roadmap for growth, innovation, new markets. Delivered Market Requirements Documents (MRD) based on market research, voice of the customer, and competitive intelligence.

Results:

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Launched three new 3D printers, two new 3D printing precision materials and a new digital workflow software product that is 3D printing enabled – all in 2017, on schedule, within budget.

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Digital inbound results: increased new users by 11% Y-o-Y (very high for niche market)

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Digital outbound campaigns: increased campaign response by 25% Q-o-Q with 16% conversion rate

Philips Lifeline, a division of Royal Philips (NYSE: PHG, AEX: PHIA), is the #1 consumer medical alert service, serving more than 7 million U.S. subscribers for over 40 years.

Product Manager (contract)

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Drove New Product Introductions (NPI) and product retirement for US and Canada select medical monitoring products. Conducted competitive research; defined Market Requirement Documents (MRD) and Product Requirement Documents (PRD); developed business case.

Results:

-         

Three products successfully retired; one new monitoring product defined and launched

Hewlett Packard Enterprise (NYSE: HPE) is an industry leading global technology company with a comprehensive portfolio, spanning the cloud to the data center to workplace applications.

Marketing, Analyst/Media Relations – Global Services & Solutions (2008 – 2012)

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Developed global messaging, positioning and content for $10B+ technology services & solutions group. Created “smart grid” thought leadership campaign using traditional and social media. Collaborated with field sales teams to leverage industry analyst reports as part of the deal bid-win process.

Results:

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38% sales growth in top utility industry accounts

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Recognized as a “Smart Grid Leader” by IDC Energy Insights

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#1 Share of Voice (measured with internal sentiment formula).

Product Marketing – Global Services & Solutions (2002 – 2008)

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Developed strategy, value propositions, and go-to-market programs for enterprise vertical industry solutions (ERP/supply chain; RFID; PLM; smart grid; retail). Created all marketing collateral, web and social media content, trade shows, PR, launch events and sales training materials. Simplified website and utilized keywords (SEO) to improve website traffic.

-         

Rebranded and launched new $10B technology services portfolio using social media exclusively.

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Researched the market and competitive landscape for executive management solution portfolio rationalization.

Results:

-         

Increased services revenues 17% (2x market growth rate) and 50% increase for Request for Proposals (RFPs).

-         

Supply Chain Management solution #6 in page views; RFID solution in the “top 30” page views.

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Reached over 30,000 target global customers with social media launch

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Reprioritized solutions investment on higher value/return segments.

Additional Relevant Experience

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Marketing – Channels & Alliances

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Product Marketing (vertical industry solutions – manufacturing, utilities)

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Product Manager (industrial computer)

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Channels Marketing Program Management

Education & Professional Certifications

Master of Business Administration – Babson College, Wellesley, MA

Bachelor of Science, Electrical Engineering – Syracuse University, Syracuse, NY

Project Management Professional (PMP) – Project Management Institute

Awards

ITSMA Marketing Excellence Award 2011 - Marketing with Social Media

HP Marketing Excellence Award 2006 – HP Supply Chain Monopoly

Roberta S. Butkovich

Phone: 781.258.5110

Email: [email protected]

Linkedin.com/in/Roberta-butkovich

Human Resources Professional with Employee Engagementand Project Management Expertise

Thoughtful, strategic leader experienced in project management, program development, communications and events. Develops and implements sustainable programs that promote and reinforce company values and culture, and drive business success. Driven with strong leadership capabilities who is organized, motivated, and a detail directed problem solver with exceptional communication skills. A fun, enthusiastic and creative team member that is resilient, highly adaptable, and skilled with the ability to work with internal and external partners, and across all audiences and constituents.

EXPERTISE&SKILLS

Employee Engagement,

Project Management,

Communications,

Program Development,

Recognition Programs,

Event Planning & Execution,

Creative Development & Design,

Digital & Print Collateral,

Change Management,

Adaptability & Problem Solving,

Business Systems,

Workflow Planning & Automation,

Process Improvement,

Budget Management,

MS Office Suite Expert,

SharePoint Proficient,

HRIS Advocate,

Adobe Creative Suite Enthusiast

EXPERIENCE

Manager, Global Employee Programs and Engagement,Bright Horizons Family Solutions, Inc. Watertown, MA, January 2012 – April 2017      

Key Responsibilities:

• Developed and implemented programs for 27,000 employees world-wide, garnering innumerable awards and recognition and an employer of choice reputation.

• Managed project plans, requirements and statement of work, timelines and milestones, logistics and budgeting. Spearheaded internal and external partnerships, program adoption and change management, communication development, delivery and analysis.

• Navigated complex details and processes, to build innovative, sustainable and engaging programs. Chartered and maintained any related technology.

• Adept in understanding audience and cultural differences, and how to effectively administer programs to employees and clients.  

• Initiated and implemented the design or rebrand for various programs, including respective components, websites, awards and collateral.

Key Achievements:

·        

Key leader in administering annual Employee Experience Survey. Served as senior project manager and led the implementation of supervisor dashboards, training, results delivery and action planning. Assisted in identifying organizational improvement areas, defining response plans and developing employee communications. Consistently achieved over a 70% response rate.

·        

Designed new employee recognition platform, HEARTfelt Thanks, addressing the need to establish continuity in the employee experience and increase employee engagement. Forged and managed external partnership to build and implement culturally appropriate programs for individuals and supervisors.

·        

Directed annual pinnacle recognition program, Awards of Excellence. Enhanced program brand and success by streamlining processes, instituting technology, and establishing strategic communication plans. Increased year over year participation by 20%, while ensuring alignment with company goals and values.

·        

Planned and produced annual employee events and meetings ranging in size, including Leadership Conference for 1,200+ attendees. Managed script writing and presentation creation, program formation and printing, and onsite production.

·        

Developed and executed award submission for Fortune’s 100 Best Companies to Work For list, achieving continuous designation. Partnered with cross-departmental team to identify content to illustrate company culture, values and programs.

Human Resources Project Manager,Bright Horizons Family Solutions, Inc. Watertown, MA, January 2009 – January 2012

·        

Developed, managed, and executed employee programs and projects including awards and recognition, and meetings and events.

·        

Conceptualized the design and layout for internal BeFit newsletter and contributed to content.

·        

Supported diversity and inclusion efforts through the creation of various collateral pieces

·        

Key contributor in the development of the Growth and Learning Process platform, including dashboard logic and content, supporting collateral and training guides, and overall communications.

·        

Managed and executed various external recognition submissions including Fortune’s 100 Best Companies to For and led the redesign of all employee handbooks.

Human Resources Specialist,Bright Horizons Family Solutions, Inc. Watertown, MA, January 2006 – January 2009

·        

Supported the development and execution of various programs and projects including awards and recognition, meetings and events, and external award submissions.

·        

Advised employee concerns; managed annual employee handbook updates and distribution

·        

Facilitated company policies/procedures, including diversity and inclusion materials.

Human Resources Coordinator,Bright Horizons Family Solutions, Inc. Watertown, MA, November 2002 – January 2006

·        

Assistant to the Vice President of Human Resources; scheduled appointments, created presentations and communications, assisted with budget maintenance and monitoring.

·        

Provided support to the Human Resources department.

·        

Fielded employee concerns, updated and distributed company policies/procedures; and coordinated employee programs, external award submissions, and meetings and events.

OTHER SKILLS &INTERESTS

Bilingual in English and Italian

Layout & Print

Event Planning

Art & Design

Community Involvement

EDUCATION

Bachelor of Science in Business Management, Salem State University                       

2000

Christine Peachey

Billerica, MA 01821

Tel: 978-362-3841  ~  [email protected]  ~  https://www.linkedin.com/in/christinepeachey/

Qualifications Profile

Highly accomplished professional with proven success managing and directing projects from inception through completion.  Repeatedly promoted into new roles based on exemplary performance.  Solid management background with expertise in conducting market research and identifying growth opportunities.

CORE COMPETENCIES

Market Research  •  Quantitative Research Studies  •  Project Management  •  Budgeting

Vendor Management  •  Questionnaire Design  •  Data Analysis  •  Reporting  •  Qualitative Research

Professional Experience

BOSTON RESEARCH TECHNOLOGIES, LLC (FORMERLY BOSTON RESEARCH GROUP), Woburn, MA (2006 – 2017)

Senior Project Manager

Maintained responsibility for all aspects of quantitative research studies (using mail, phone and online methodologies) including questionnaire design, sample management and processing, field supervision, weighting, analysis, and reporting.

Key Achievements:

·        

Created and cultivated long-term client relationships that resulted in multiple tracking studies and repeat business.

·        

Gained specialized expertise in financial services industry while providing consultative research services addressing strategic and tactical marketing issues.

·        

Performed qualitative research including designing screeners and moderator's guides, managing recruitment, conducting in-depth interviews, and writing reports with key findings and insights.

THOMSON MARKETING RESOURCES, Boston, MA (2005)

Director

Planned, designed, and executed all aspects of quantitative research projects for diverse market groups within the Thomson Corporation, which included Thomson Financial and Thomson Learning.  Department was closed at the end of 2005.

Key Achievements:

·        

Led efforts to conduct primary and secondary research, evaluated results using statistical software packages, and presented findings to clients.

·        

Directed all aspects of multiple projects simultaneously while ensuring on-time completion and high-quality, actionable results.

SYNOVATE (FORMERLY MARKET FACTS, INC.), Natick, MA (1997 – 2005)

Senior Study Director (2000 – 2005)

Study Director (1998 – 2000)

Associate Study Director (1997 – 1998)

Provided direction to large-scale and long-term research tracking projects as well as brand and advertising awareness studies in financial services industry.  Created proposals and calculated costs associated with business development.

Key Achievements:

·        

Championed efforts to manage numerous details of projects.

·        

Wrote research reports with actionable recommendations based on data and statistical analyses.

·        

Executed talent acquisition and training.

Early Career:

Research Communications Limited, Westwood, MA – Manager

Cooper & Secrest Associates, Alexandria, VA – Editor / Assistant Analyst

Education & Training

Bachelor of Arts in Political Communication

GEORGE WASHINGTON UNIVERSITY, Washington, D.C.

Magna Cum Laude; Member, Phi Beta Kappa; Dean's List

Technical Skills

·        

Proficient in Microsoft Word, Excel, PowerPoint, SPSS

·        

Familiar with Confirmit and Wincross

RACHEL SANCHEZ

[email protected]                                                              603-548-6089                                                   www.linkedin.com/in/rachelmsanchez

SENIOR CARE SERVICES LEADER

Senior Care Services Leader contributing management expertise blended with credentialed nutritional proficiency.  Bring a powerful skill set to foster individuals’ and organizations’ goals.  Known for leading teams to create environments that promote independence, respect and dignity while enhancing daily life experiences and enriching quality of life.

AREAS OF EXPERTISE

Team Leadership                                                Recruitment | Training | Development                            Customer Service

Coaching | Mentoring                                         Employee | Resident Engagement                                  Regulatory Readiness

Qualification Highlights

·        

Outstanding ability to collaborate with service and community partners, promoting exceptional quality and service

·        

Proficient in prioritizing, delegating and motivating, with excellent communication and customer service skills

·        

Expertise in creative program development, execution, problem-solving and enhancement; computer proficiency

·        

Effective in managing budgets, labor and workflow

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Extensive experience in employee supervision, training and professional development

RELEVENT EXPERIENCE AND SKILLS

Leadership and Guidance

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Created, implemented, and directed revitalized resident-centered focus to therapeutic recreation and overall daily life activities; empowered associates to consistently engage residents, particularly the memory impaired; improved participation, increased resident, family and associate satisfaction  

·        

Led interviewing, hiring, and training; planning, assigning, and directing work; evaluating performance; rewarding and disciplining; attained greater associate engagement, reversing turnover downward

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Mentored top performers through coaching and professional development; promoted to leadership positions

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Liaison with families, residents and associates to support residents' needs, maintain rapport, engage in programs. 

Organizing and Coordinating

·        

Organized celebrations encompassing family communications, fundraising outreach, procuring entertainment and refreshments, coordinating associates for event launches; over 90% family participation

·        

Collaborated with resident care team to promote and monitor individualized resident care and service plans, with ongoing education on geriatric and dementia care techniques; boosted resident purpose and independence 

·        

Developed activities and recreation monthly event calendars, tracking participation, acceptance and response; adjusted programing based on residents' changing needs

·        

Community outreach to establish ongoing volunteer, entertainment, spiritual | religious and social resources

Financial Management

·        

Directed Dining Services Program reorganization resulting in significant menu and process adjustments; decreased food cost by 10% while increasing resident meal satisfaction

·        

Managed workflow and staffing patterns to meet fluid labor budget and maximize financial and operational efficiency; reduced labor hours and dollars by 5% over 6 months

·        

Tracked and analyzed monthly food costs and sales, collaborating with leadership team to strategize process adjustments to meet forecasts; corrective actions resulted in diminishing gaps between expenses and revenues

Rachel Sanchez                        [email protected]                                                             603-548-6089                                         page 2 of 2

EMPLOYMENT HISTORY 

Resident Services Director                                                                                                                                                          2014- 2017

Dining Services Director

Nutritional Care Consultant                                                                                                                                           

The Stevens-Bennett Home, Haverhill, MA

Massachusetts Department of Public Health Licensed Residential Care Facility

Senior Care Services Nutrition Consultant                                                                                                                        2014-present

Greater Boston Area

Nutritional Care and Dining Services Management Advisor                                                     

Massachusetts Department of Public Health Licensed Residential and

Nursing Care Facilities, Adult Day Health Programs

Assistant Director, Food and Nutrition Services                                                                                                                 1998-2014              

ARAMARK Corp at Lawrence General Hospital, Lawrence, MA                                                                          

Acute care teaching facility affiliated with Beth Israel Deaconess Medical Center and

Tufts Floating Hospital for Children                        

EDUCATION

Dietetic Internship, Beth Israel Hospital, Boston, MA

Bachelor of Science Degree, Food and Nutrition, University of Maine, Orono, ME

LICENSES AND CERTIFICATIONS

National Council of Certified Dementia Practitioners                                                             Certified Dementia Practitioner^®| CDP^®

Academy of Nutrition and Dietetics                                                                               Registered Dietitian Nutritionist | RDN

Commonwealth of Massachusetts                                                                                                      Licensed Dietitian Nutritionist | LDN              

State of New Hampshire                                                                                             Licensed Dietitian | LD

National Restaurant Association                                                   ServSafe^® Food Protection Manager Certified

ACTIVITIES

Boston North Senior Services Networking (BNSSN) Group                                                                                                           2018

Alzheimer’s Association Volunteer                                                                                                                                                      2018

Greater Haverhill Activity Directors’ Group                                                                                                                             2015-2017  

Toastmasters International                                                                                                                                                         2014-2016

Data Analysis | Project Management | Quality Assurance

Performance Profile

Data Analyst with experience working with global teams and driving process efficiencies from project implementation through closure. Demonstrated accomplishments in achieving project objectives within budget. Able to resolve operational challenges through dynamic and motivational solutions. Strength in evaluating business needs to develop system requirements. Instrumental in creating and executing test plans, ensuring system updates meet requirements.  Customer service-focused with a strong interest in data integrity.

Training and Applied Skills

Professional Experience

Imprivata, Lexington, MA

Business Analyst (2017)

Managed data integration project in SaaS environment, including scope and resourcing requirements.

§ 

Managed client contract data for 200+ customers, analyzing financial data from CRM systems with Excel and Access, providing feedback on budget feasibility for clients.

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Ensured data integrity, maintaining product pivot tables.

§ 

Set rules/logic and built data sets for integration of assets and entitlements data into Salesforce.

PAREXEL International, Billerica, MA                                                                                                                                           2002 – 2017

Lead Data Analyst, Site Intelligence Leader (2016 – 2017)

Managed project scope, including staff requirements and resourcing. Implemented database changes utilizing SQL and Access. Managed data transfer from Inform electronic data capture (EDC) system to site intelligence system.

§ 

Initiated new data structure for center data, enabling staff to more efficiently link thousands of data records in Inform and reinforce enterprise information management.

§ 

Managed data cleaning project of metadata in Inform, analyzing data and troubleshooting potential issues, meeting quality control standards of relational database.

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Wrote system requirements specifications and user guide documents, ensuring a better understanding of systems by staff.

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Analyzed system performance data, and key performance indicators (KPI), providing upper management with weekly reports based on metrics.

§ 

Analyzed site trends and recommended process changes, improving site outcome and streamlining data entry processes.

Systems Analyst, Technical Logistics Leader (2013 – 2016)

Managed materials tracking system, completing user requests and ensuring integrity of the data transfer between global systems. Advised logistics staff on completion of system requirements.

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Managed internal system migration from initiation to completion of more than 6,000 materials utilizing Excel scripts, safeguarding data integrity. Achieved multiple awards from management.

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As Subject Matter Expert (SME), led global teams for North America and Latin America, implementing data changes for worldwide materials tracking system, completing systems integration and ensuring database quality standards were met.

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Monitored nightly data batch runs of data from Inform EDC system, supporting data integrity by troubleshooting issues, making changes to database, and re-running batches in global system as required.

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Supported setup of Oracle database and project parameters, ensuring operational efficiencies were integrated.

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Monitored budget for technical systems, ensuring client projects met fiscal requirements.

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Designed and administered training for logistics team data transfers, improving staff understanding of system functionality.

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Developed ad-hoc reports for data management systems, enabling clients to make full use of their data which was previously not analyzed.

Senior Clinical Supply Specialist (2011 – 2013)

Analyzed clinical material trends and forecasted drug supply for 30+ studies, meeting inventory requirements of hundreds of international sites.

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Developed a weekly executive budget summary report for management team, monitoring shipments and materials. Improved on-time shipments by 20% within one year and improved budgeting performance by 30% year over year.

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Analyzed clinical data, ensuring database changes were completed accurately and data integrity maintained.

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Managed client budgets and approved third-party invoices.

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Led weekly client meetings, including managing scheduling and writing/distributing meeting minutes.

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Maintained site address data in warehouse management system (WMS), ensuring accuracy of data dictionaries.

Quality Assurance Technical Analyst (2009 – 2011)

Responsible for ensuring system stability. Monitored security processes, reviewed data logs, and created user accounts.

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Managed client change requests, utilizing Access scripts for database updates.

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Led weekly client calls, including managing scheduling and writing/distributing meeting minutes.

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Developed technical project specification documents, maintaining documentation library.

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Provided training to colleagues for new applications and technical processes.

Previous Experience

Harte-Hanks, Billerica, MA                                                                                                                                                                                      

Database Analyst                                                            

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Managed client relational databases for retail clients, ensuring accuracy and minimal downtime.

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Compiled product and pricing metrics, and utilizing Crystal Reports wrote ad-hoc reports for upper management, providing monthly QA documents to clients.

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Utilized Unix scripts for UAT, minimizing data rework and assuring system updates were completed to specification.

Education

Master of Science, Informatics & Management, University of Massachusetts, Lowell, MA

Bachelor of Science, Information Systems, University of Massachusetts, Lowell, MA

HIGHLIGHTS

¾ 

Reduced Days Sales Outstanding (DSO) by 35% from 108 to 70 days over an 18-month period through implementation of processes. Trained staff in collections procedures.

¾ 

Processed payments of $150 MM annual sales for approximately 1200 clients.

¾ 

Collected receivables of $13 MM/month. Communicated with clients to reconcile disputed items, short pays, open invoices and aged balances through timely communication.   Recorded efforts for future reference. Researched, validated, and applied undocumented client payments.

¾ 

Created flow charts and collections research procedures to direct payment application process which reduced research time and promoted process efficiencies. Ongoing in use.

¾ 

Orchestrated twice yearly Blood Drive for 14 years

Professional EXPERIENCE

Haley & Aldrich, Inc., Burlington, MA                                                                                       2001-2017

Accounts Receivable Manager (2007 - 2017)

¾ 

Forecasted cash flow, reported to Controller and Chief Financial Officer.

¾ 

Interacted directly with Project Managers to resolve discrepancies. Processed PM approved adjustments and write-offs.  Negotiated payment plans for past due accounts.

¾ 

Escalated past due clients to senior management, interfaced with collection agencies.

¾ 

Partnered with legal department in bankruptcy cases. Liaison with finance and billing teams.

¾ 

Prepared weekly collections/invoicing summary report for accounting and management teams.

¾ 

Managed internal stakeholder and external client relationships.

¾ 

Developed and enforced internal control procedures thereby creating process consistency.

¾ 

Assisted with monthly close and annual audit processes.

¾ 

Versed in Microsoft Office including Excel, Word, and Outlook.

Senior Project Accountant  (2001-2006)                                                                                       

¾ 

Produced monthly invoices for 25 PM’s. Reviewed and analyzed unbilled charges. Verified allowable charges, discussed and removed unauthorized charges, posted invoices, and distributed to clients. Corresponded with clients as necessary.

¾ 

Trained Project Managers in utilization of Financial Management System, ES2.

¾ 

Reviewed project contracts ensuring compliance with invoicing requirements.

¾ 

Skilled in Time & Material and Cost Plus Fixed Fee invoicing formats.

¾ 

Invoiced various entities including State, Federal, and Municipal clients as well as public companies, private corporations, and educational institutions.

¾ 

Collated invoice backup in the form of receipts, timesheets, or other required documentation.

¾ 

Maintained project files, following appropriate ISO 9001 document control standards.

Douglas F. Drake Jr.                                                                                    [email protected]

cLIENT REFERENCES

“As the Accounting Manager in an architectural company, I had to reconcile our accounts with consultants, one of which was Haley and Aldrich, where my primary contact was Douglas Drake.  Many of those reconciliations were far from simple, but Doug was always professional in his approach, responding promptly, patient and thorough in details.  Our communication was by phone and email, exchanging information and documentation.  I enjoyed these business relations with Doug through a number of years and based on my experience I would recommend him to others.”

Arkady Sigal, Accounting Manager at Perry Dean Rogers & Partners: Architects

“I have known and worked with Douglas Drake for about 16 years.  Doug was my main contact for solving problems with cash receipts, payment issues, and client credit issues as well as many other tasks.  Doug was always responsive and very knowledgeable about every aspect of his job.  Doug was also great about anticipating the next step as problems came up and provided information to respond in advance which saved us time and money.  Basically, Doug went above and beyond his job description to provide information and services that kept me informed and ahead of potential risk.  Doug was a key employee at Haley & Aldrich and is great to work with.”

             Bonnie M. MacLeod, Project Accounting Manager at Haley & Aldrich, Inc.

PREVIOUS EMPLOYERS

¾ 

Chelmsford Community Education – Culinary Instructor

¾ 

Sodexho Management Services – Corporate Dining, Food Service General Manager

¾ 

Marriott Hotels – Line Cook

¾ 

Deli Doctor – Owner/Manager

EDUCATION

¾ 

Associate of Science, Culinary Arts, Johnson & Wales University

¾ 

Bachelor of Arts, Psychology, Salem State University

CERTIFICATIONS

¾ 

Notary Public

¾ 

Commercial Collections Specialist, National Association of Credit Managers, 2011

¾ 

Heartsaver/Chokesaver, 2016

PROFESSIONAL ASSOCIATIONS

¾ 

National Association of Credit Managers

¾ 

BCI/NACMNE

AWARDS/ACHIEVEMENTS

¾ 

Eagle Scout

¾ 

Designed, implemented, and continue to execute annual bread baking fundraiser that produces 2500 loaves of from scratch loaves.

¾ 

“Heroes of Everyday Life” Award

                                                                                                                                                             COMMUNITY SERVICE

¾ 

Assistant Scoutmaster to a Boy Scout Troop

¾ 

Volunteer Chef at a local soup kitchen

Mark P. Amerson

409 Aiken Ave. Dracut Mass. 01826 (617) 413-9869 [email protected]

Seeking a position as a Sales Representative with the opportunity to grow into Management, utilizing my skill to make a positive impact in the sales industry.

SUMMARY OF QUALIFICATIONS:

Experienced and successful sales representative actively seeking Sales Representative position, where my proven ability to develop a pipeline with excellent customer skills, will be of value.

SKILLS AND CERTIFICATIONS:

•      

Massachusetts and New Hampshire Insurance License

•      

Master Certification, Vehicles

•      

Familiar with multiple languages / Self Starter / Motivated / Energetic

•      

Computer Proficiency: CRM, Salesforce, Microsoft Word, Excel and PowerPoint

•      

Proficiency in  cold calling  to develop new clients

•      

Proficiency in conducting business to business development of a pipeline

 PROFESSIONAL SALES EXPERIENCE

 BENEFITS ADVISOR                AFLAC      DANVERS, MASS                       2016-Present

•      

Develop individualized portfolios within companies to address specific needs of employees and families

•      

Effectively conduct sales presentations to CEO's and upper management 

•      

Successfully networking with companies and organizations to build a larger client pipeline; developed $55,000 in revenue within 3 months

SALES CONSULTANT                TOYOTA OF PORTSMOUTH                     2014-2016

•      

Master Certification for Toyota products

•      

Achieved volume and gross sales

•      

Developed new clientele and maintained existing customers/cold calling potential clients

•      

Developed  referrals for new and used cars/assisted in financing

•      

Facilitated customer relations with insurance agencies / CRM

SALES CONSULTANT      HAMPTON AND DANVERS FORD/HYUNDAI    2009-2014

•      

Successfully executed the highest volume of sales for 2009-2014

•      

Maintained large and loyal customer base and assisted in financing

•      

Assistant to Sales Manager for all new sales consultants / CRM / Sales Force

•      

Master Certification for Ford and Hyundai products and locations

•      

Developed new clientele and maintained existing customers/cold calling potential clients

EDUCATION:

UNIVERISTY OF  MASSACHUSETTS  BOSTON  MA

•      

    Bachelor of Science in Business Administration and Marketing

 (508) 498-8688 

[email protected]

www.linkedin.com/in/billpurnell

SUMMARY

Enrollment management professional with extensive marketing and communications experience.  Demonstrated ability in admissions, recruitment, enrollment, and sales.  Increased inquiries & applications by more than 20% in every place I have worked.  A creative problem solver who knows how to effectively streamline processes, increase awareness and improve conversion through effective communications. 

EXPERIENCE

Director of Graduate & Continuing Education Recruitment & Enrollment – Anna Maria College                                                                                                                                                    2015- 12/2017

Developed a new comprehensive enrollment plan which included giving the programs greater exposure through better messaging and follow up communication.      

• Increased inquiries by more than 200% and fall applications by 90% and fall new student enrollment by 88%

·         

Redesigned the admissions website to provide a more effective user experience including using whiteboard videos to explain benefits to the audience.  Faculty and student quotes were added to give context and vision to the programs and videos to show prospective students the path to success from newly enrolled students to alumni success stories. 

·         

Added a new enrollment management system giving the college its first CRM and the ability to automate communications to prospective students.

·         

Reached out to build strategic partners through the Worcester Regional Chamber of Commerce and did presentations at local businesses to begin to create pipelines for enrollment.

·         

Developed a grad ambassador program to help with personalized recruitment, enhancing our ability to connect and helping to develop social media content to begin inbound marketing.

·         

Increased exposure through online portals, virtual and traditional grad fairs, digital media marketing (including geofencing and retargeting), social media marketing, paid search through online testing services and on and off campus admissions events.   

Director of Marketing and Communications - Alexanderiathegreat.com                       2011- 2015

Designed and developed organization’s marketing strategies including all communications and public relations activities including all social media.

• The artist has appeared on The Today Show & America’s Got Talent (NBC), The CBS Evening News (CBS), Fox & Friends (Fox News Channel), Redesign Your Brain (ABC Australia), (ABC & PBS Boston) The Boston Globe, Boston Herald and over 300 news stations across the country.

·         

Created and maintain the website, all social media content and public relations.

·         

Manage the act including all scripting, design, and negotiations for any shows or projects. 

Associate Director Alumni Admissions – Northeastern University                                  2006-2011

Directed alumni admissions and improved alumni engagement and participation.   Led a group of 10 alumni area coordinators and over 1700 alumni volunteers who covered admissions events (college fairs and receptions) both domestically and internationally.

• Increased membership by 125% (added 1000 new members) and participation by 200%.  

Alumni Recruiting:

·         

Developed the volunteer recruitment plan to maximize event coverage at college fairs and all other events both domestically and internationally. Organized over 500 events a year.   

·         

Created a volunteer portal which automated volunteer registration and scheduling.  The process gave accountability with event materials delivery and training.  

·         

Developed and implemented a special interest recruiting program to counsel and assist children of alumni and applicants of interest to the Development Office in the admissions process.

·         

Handled all legacy admissions interviews and presented those applications to the committee, recommendations for admission. 

Associate Dean for Graduate Recruitment – Northeastern University                           2003-2006

Worked with individual graduate colleges to implement policies and procedures to increase inquiries and applications at the graduate level.

• Increased inquiries by 25% and applications by 20%.

·         

Streamlined inquiry & application process by creating a central database which improved response time to inquiries and better service to applicants.

·         

Redesigned college websites adding a central portal for the graduate programs and increased web presence through SEO to increase visibility in paid and organic searches. 

·         

Added innovative search tools to improve the ability to find programs, faculty & their research.

Director of Graduate Admissions – Northeastern University                                           1997-2003

Managed admissions and recruitment for Bouve College of Health Sciences.  

• Increased applications 20%, decreased acceptance rate by more than 10%, increased average GRE scores by 40 points and GPAs by 10 points. 

·         

Directed marketing for programs, including all advertisement, publications, web, e-marketing, direct mail, and promotional events, such as graduate fairs and open houses (both in-person and virtual).

o  

Four consecutive years of growth in new students and led all graduate schools in new students.

o  

2001-2003 led all graduate schools in total students enrolled & quarter hours taken.

·         

Redesigned admissions database to improve tracking of new students & statistical reports.

·         

Analyzed credit hours generated by programs to assist in making budgetary decisions.

·         

Budgeted and coordinated awards of assistantships and minority fellowships.  Leveraged awards to meet or exceed enrollment goals and improve recruiting of high quality and culturally diverse students.

EDUCATION

Northeastern University, Boston, MA

Master of Science in College Student Development and Counseling

Bachelor of Science in Business Administration majoring in Management & Human Resource Management 

Ian M. Howes

Hudson, NH 03051

(603) 546-8494
[email protected]

Job Goal

Entry level CAD position where I can use my education and practical training

CAD Experience

Solid Works

PTC Creo

Geometric Dimensioning and Tolerencing (GD and T)

Additional Skills
Microsoft Office Suite

Education

Associate of Science in Mechanical Design

Nashua Community College (NCC), Nashua, NH – September 2015

Work Experience

Manufacturing Experience
JMD Industries Inc., Hudson NH                                                                   June 2017 – December 2017

·       

Worked  in an ITAR and ISO 9001-2015 coating, plating and finishing shop environment

·       

Areas of responsibility range from material preparation for coatings/finishing to packaging

·       

Preparation of materials range from wiring, masking to racking piece work.

·       

Inspecting finished piece work for visual compliance with all specifications and requirements

·       

Experience working with packaging chromate, zinc, and anodize plated parts.

Teleflex Medical Inc, Arrow International, Chelmsford MA                                       May 2017 – June 2017

·        

Worked in an ISO 9001 and 13485 certified clean room environment

·        

Assembled different components for catheter kits

·        

Inspected and packaged different types of catheter kits in accordance with company standards

·        

Contract Position

Hitchner Manufacturing Co Inc, Gas Turbine Operation, Milford NH                 February 2017- April 2017

·        

Conducted first line inspection and finish work on all parts

·        

All inspection and finishing conducted in accordance with company and customer standards

·        

Worked in an ISO 9001/AS 9100/TS 16949 certified shop environment

·        

Contract Position

Additional Work Experience (Non-Manufacturing)

Cart Associate; Wal*Mart Supercenter, Derry, NH                                                   June 2016 – January 2017

Sacker; Demoulas/Market Basket Supermarkets Inc., Nashua, NH                                    February 2011 – March 2016

Associations
Skywarn Severe Weather Spotter for National Weather Service Taunton, MA and Gray, ME
Emerging Professionals Member of the Society of Mechanical Engineers (Southern NH Chapter #327)

Peter Keiver

North Andover, MA 01845                    linkedin.com/in/peterkeiver/                     978-852-4397

[email protected]

Professional Product Marketing Manager

Summary: Secured > $20M client growth by launching new website that enhanced self-service, payments expertise, and techniques to drive cross-sell/upsell opportunities. Influenced > 4k client contacts through creation of quarterly Product Zone Newsletter which drove greater awareness, engagement and education. Influenced > 80 clients, prospects and partner-facing webinar registrations that drove engagement and enhanced cross-sell/upsell opportunities. 

Skills:  

• MS (Microsoft) Office 2010 (Word, Excel, PowerPoint, Outlook)

• MS (Sharepoint)

• MS (Lync 2013)

• Expression Engine (Publisher)

• Salesforce (Cloud CRM)

• Brainshark (Sales Enablement)

• Savo (Content Management)

• LogMeIn (Go To Meeting)

• Marketo (Email Automation) 

• Survey Monkey (Survey Tool)

• Camtasia (Video Creation/Editing)

• Cisco (Webex Event Center)

• Kapost (Content Marketing) 

Experience:

Worldpay (formerly Vantiv)

Lowell, MA

Client Product Marketing Manager: 2016-2017

Responsibilities: Created, managed and curated product content, that delivered measurable results for sales teams, existing clients, and company. 

Accomplishments: 

• Achieved > 20% email open rate as editor and chief publisher for twice-monthly client-facing newsletter which 

was substantially greater than the industry average.    

Product Marketing Manager: 2014-2016

Responsibilities: Developed and communicated in conjunction with Product Management, quarterly Product Zone Newsletter updates for existing merchants that increased client engagement, education and awareness. 

Accomplishments: 

• Researched and gathered market feedback on >10 payment competitors to understand strengths, weaknesses,

opportunities and threats, and positioned product portfolio against competition with competitive battle card deck to create differentiation and value for sales teams. 

• Executed 1-2 quarterly product launches that included creation of sales tools, collateral, sales training, and an 

internal and external communications plan. 

• Created > 20 pieces of product content that drove merchant engagement and new business acquisition for

Vantiv’s eCommerce SaaS platform. 

• Influenced > 80 client and partner registrations for monthly Product Zone Learning Series Webinars that drove

engagement and opportunities for client cross-sell/upsell.

Litle & Co.           

Lowell, MA

Product Marketing Manager: 2013-2014 Responsibilities: Focused on developing product positioning, key messaging, and value propositions for value-added services portfolio. Provided competitive analysis, as well as developed content for our internal and prospect-facing audiences. Planned the launch of new software product releases, and managed the cross-functional implementation of that plan. 

Professional Product Marketing Manager

Accomplishments (Continued)

• Created >10 solution-oriented product messaging and positioning which clearly and succinctly articulated the 

value and competitive advantage of our products and services. 

• Developed > 10 sales kits, presentations, collateral, case studies, customer testimonials, anchor web content,

and videos in cooperation with sales and marketing which helped drive engagement and sales conversions.

• Conducted 1-2 sales trainings per quarter to internal cross-functional teams which drove greater product

awareness and sales readiness. 

• Managed 12- month rolling campaign marketing calendar with demand generation team which defined digital

marketing campaigns, webinars, trade shows, and partner events to help drive prospect engagement, generate sales leads, and initiate cross-sell/upsell opportunities for a $70M business. 

Experience:

Jabra                  

Nashua, NH

Product Marketing Manager: 2006-2012

Responsibilities: Managed pricing and margin analysis, inventory management, product positioning, competitive analysis, and development of product road map for the North American region. 

Accomplishments

• Created > 40 pieces of product content for sales and partner teams to help influence partner engagement,

demand, and sales conversions for > $60M business line. 

• Initiated and executed on > 5 partner campaigns per quarter that drove channel sales readiness, built brand

awareness, and grew top-line revenue.  

• Created and delivered 2-4 quarterly product trainings to channel partners that influenced channel readiness,

sell-through of > $60M in annual revenue. 

• Researched and gathered feedback on > 10 competitors, and developed competitive comparison sheets to

position products which helped create differentiation and value for sales teams. 

• Managed > 40 different business and call center products from concept, creation, through end-of-life.

Education:

Northeastern University

Boston, MA

Bachelor of Science Degree (Marketing)

Profile: Product marketing professional with extensive experience helping companies bridge the gap between product management, sales, and cross-functional teams by translating complex product technologies into easily understood solutions that help grow customer acquisition, improve retention, and increase cross-sell/upsell revenues.  I do this by mapping product features and benefits into differentiated messaging for multiple audiences. I also create and build targeted sales tools, product collateral, case studies, presentations, infographics and web content, that helps clients grow, improve and secure their business.