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Resume for Mark Mayall

Mark Mayall, MBA

1264 Methuen Street

Dracut, MA 01826

978-590-9642

[email protected]

 

PROFESSIONAL EXPERIENCE

 

Dracut Public Schools                                                                                                   4/2018 – 06/2018

·  

Substitute teacher for Middle and Elementary grades

·  

Prepared and taught each lesson plan for Social Studies and Science for 6th grade students

·  

Graded, monitored and submitted, homework, quiz and tests grades for 48 students

·  

As needed substitute in Grades K-12

 

On The Mark Business Advisors                                                                                            4/2017 – Present

Owner

·  

Business adviser/consultant for companies located in Massachusetts and Michigan

·  

Prepare financial statements, A/P, A/R, and strategic business forecasting

·  

Restructure scheduling model and customer marketing focus for business

·  

Increased sales revenue by >30% for business partners

·  

Manage/prepare financial reviews, SWOT Analysis and Risk Assessment

 

Hallmark Health VNA and Hospice                                                                                12/2015 – 3/2017

Director of Finance

·  

Reported to the President of the agency. Position responsible for the coordination, oversight, compliance and performance of all activities related to Budgeting, Reimbursement, Patient Accounting, General Accounting, Financial Planning, Medical Records, IT/IS, HR Benefits, and Salary Administration Managed staff of nine for Finance, Patient Accounts and IT departments

·  

Developed strategic plans, annual operating plans and financial modeling

·  

Lead productivity initiatives and identified issues to drive positive operating margins

 

Cambridge Health Alliance (CHA)                                                                              10/2014 – 11/2015

Analyst Finance Planning & Budget

·  

Provided a high level of customer service for 13 service lines and 150 departments

·  

Prepared comprehensive monthly analysis of major variances +/- 20K at the service line and the departmental level

·  

Participated in annual budgeting and forecasting for 13 service lines process including corporate training sessions, error resolution, projections, report preparation and analysis

           


Mark Mayall, MBA

                       

Lahey Health                                                                                                                   5/2013 - 9/2014

Sr. Financial Analyst

·  

Development, analysis and management of the $30M annual budget

·  

Managed the budget revision process, formulated specific budget narratives, and monitored budget areas for 100 cost centers and $30M annual revenue

·  

Managed and analyzed monthly variances while supporting seven directors

·  

Managed and reported on Northeast Health Systems decision to support statistical data for all in-patient and out-patient data

·  

Created FTE spreadsheets and budget to actual variance analysis 5,000 FTEs

 

Lasermax Roll Systems                                                                                                   12/2011 - 3/2013

Project Manager

·  

Managed and coordinated project planned relocation of plant from Burlington to Billerica

·  

Managed multiple projects and provided fiscal analysis to set up new and continuing service contracts to support facility

·  

Reviewed proposals to determine costs, timeline, funding, staffing requirements, and goals

                                   

North Shore MRI                                                                                                             7/2003 - 5/2009

Director of Finance

·  

Directly report to Executive Director and Board of Directors providing strategic input, direction, analysis and planning for budget, financial analysis and forecast for $27M in annual revenues

·  

Prepared and drove annual budget process and long-term planning for organization reporting and analyzing actual results to adjust or redirect budget/plan as required

·  

Performed monthly closings including: journal entries, reporting and reconciliation of all General Ledger accounts and preparation of Balance Sheet and P&L

 

Nortel Networks & Global Solar                                                                                    6/2000 – 5/2003

Manufacturing Finance Consultant

·  

Managed and prepared financial data in support of R&D programs for manufacturing

·  

Prepared and drove results under strict deadlines and project deliverables

·  

Managed R&D manufacturing cost and worked with Purchasing on lead times and deliverables

                                   

EDUCATION

Master’s Degree, Business Administration – Southern New Hampshire University

Bachelor's Degree, Economics and Finance - New Hampshire College (Now SHNU)

Resume for Shaylyn Davis

Shaylyn Davis

51 Old Elm St. North Billerica, MA 01862

(978) 995-4866

 [email protected]

Education

·        

Masters in Public Administration (expected graduation May 2020)

o  

University of Massachusetts Lowell, Lowell, MA

·        

Bachelor of Arts, Political Science (graduation May 2018)

o  

Minor in French Language and Culture

o  

Minor in American Studies

o  

University of Massachusetts Lowell, Lowell, MA, GPA 3.8/4.0

o  

Graduated Magna Cum Laude

Skills/ Coursework

·        

Experience in leadership roles and customer service

·        

Proficient in French language

·        

Proficient in STATA

·        

Proficient in Microsoft Office and basic clerical tasks

Experience

·        

 Intern at the Mayor’s Office in Lawrence, Massachusetts, September 2016-December 2016.

o  

Communicated effectively with constituents.

o  

Communicated effectively with officials within City Hall.

o  

Experience in daily office tasks like data entry and constituent calls.

o  

Experience going out into the community and providing constituents with information about the Mayor and the office.

·        

Research Assistant to Noel Twagiramungu, Political Science Department, University of Massachusetts, Lowell, MA, November 2017-March 2018.

o  

Conduct research through a normative and historical methodology.

o  

Develop materials and methods for data collection and analysis.

o  

Record and maintain a professionally reviewed journal of results and data.

o  

Work and communicate at professional level with professor and peers.

·        

Dance Instructor, DNE School of Dance, Chelmsford, MA, 01863, September 2011-Present; Eloquence Dance Centre, Littleton, MA, 01460, March 2015-Present.

o  

Teach students aged 1-18 Irish Step Dancing.

o  

Travel with performing company, help students prepare and perform for people throughout New England and Eastern Canada.

o  

Choreograph several pieces for recitals and performances.

o  

Communicate effectively with parents regarding student’s needs.

o  

Differentiate instructions to meet individual student’s needs.

Volunteer

·        

Volunteer student teacher at Sainte Jeanne D’Arc Elementary School, Lowell, MA, February 2018-Present.

o  

Help students in kindergarten and third grade develop French language skills.

o  

Support lead teacher in classroom.

References available upon request.

Resume for Joyce Welton

Joyce Welton

Content Creator

 

603.325.0106

[email protected]

New Boston, NH 03070

LinkedIn.com/in/Joyce-Welton-Writer


Superior Writing & Editing Skills | Creative Branding | Imaginative | Collaborative | Efficient Self-Starter

 

Professional Experience

Senior Copywriter | Herrington Catalog

January 2014 – January 2018 (company closed)

·        

Produced original content for 15 annual print catalogs, digital and B2C communications

·        

Created over 1,500 engaging stories highlighting distinguished products, driving inbound marketing

·        

Improved branding and sales retention by inventing unique, appealing product names

·        

Conducted comprehensive research to educate demographic and present welcome solutions 

·        

Developed over 300 SEO title tags and descriptions; greatly improved organic search results

·        

Collaborated daily with buyers, graphic designer, photographers and management

·        

Initiated 'Thank You' offer inserts; resulted in $105K additional sales in first 4 months

·        

Developed Herrington Style Guide for greater consistency throughout multi-channel marketing

·        

Never missed a deadline

 

Freelance Writer & Editor | Self-Employed

July 2008 – December 2013

·        

Copywriting/Proofreading/Editing services for B2B agency and direct clients

·        

Content creation for NH CEBIS (former employer)

·        

Authored novel for the Young Adult market

 

Project Coordinator NH CEBIS | SERESC

August 2005 – June 2008

·        

Managed implementation of Positive Behavior program (PBIS) for participating NH PreK-12 schools

·        

Dramatically increased work efficiency and analysis capability via online registration system

·        

Initiated visual marketing program to promote PBIS at conferences

·        

Managed grant-funded $100K+ budget; provided analysis and reports to directors

 

Curriculum Enrichment Coordinator (PTA Volunteer) | New Boston Central School

September 1998 – June 2005

·        

Initiated and managed series of enrichment programs to complement and enhance K–6 student curriculum

·        

Coordinated scheduling and performance requirements with school staff; kept detailed financial records and presented monthly updates to PTA board and members


 


 

 

Technology

·        

MS Office: Word, Excel, PowerPoint

·        

Constant Contact, Survey Monkey

·        

Adobe Photoshop

·        

Social Media (Twitter, LinkedIn, Facebook, YouTube)

·        

HubSpot Inbound Certified (May 2018)

 

 

Education

B.S. Marketing Management — Bentley University

·        

Concentration in International Business

·        

V.P. of Bentley Marketing Association; Editor of monthly newsletter

·        

Languages: German, French

 

Nackey S. Loeb School of Communications (2018 Coursework)

·        

Social Media for Business

·        

PR & Marketing in the 21st Century

·        

Writing News Releases

 

 

Community Service

New Hampshire Jump$tart Coalition

·        

Annual golf tournament volunteer

 

Goffstown High School

·        

Costume creator and co-designer for 8 musical productions including Phantom of the Opera, winner of Best of New Hampshire award from NH Magazine

Resume for Zachary Irish

Zachaary Irish

21 Waltham Drive, Nashua, NH 03060 | (603) 777-7670 | zacharyirish@gmail.com | www.linkedin.com/in/zacharyirish/

 

Summary                    Ten years of progressive, professional experience in Higher Education Student Affairs, including management of professionals, planning and execution of strategic initiatives, and directing day-

to-day operations.  A professional who takes advantage of collaborative opportunities and able to work independently in a fast-paced environment.

 

Skills

Staff Supervision and Training

Cultivates and fosters relationships

 

Initiative and Program Development

Organization

 

Emergency and Crisis Management

Communication

 

Leadership Development

Collaboration

Policy and Procedure Development and Revision

 

Work Experience       Dean of Campus Living                                                           July 2016 May 2018 (closed)

Mount Ida College, Newton, MA

Private four-year professional studies institution: 1500 students

 

· Report to the Vice President of Student Affairs

· Manage the Office of Campus Living, comprised of the housing, residence life, and community standards operations of the College

· Supervise 3 mid-level managers and indirectly supervise 3 entry-level professionals and 27 student staff

· Cultivate and foster relationships with other departments across campus

· Collaborate and communicate with other staff on projects to further the mission of the institution

· Adjudicate higher level student conduct cases and communicate difficult news to students and families

· Review and revise departmental policies and standard operating procedures

· Recruit, hire, onboard, and train professional staff in the Office of Campus Living

· Problem solve and create action plans to navigate challenging situations

· Serve on the Colleges CARE (Behavioral Intervention) Team

· Serve on the Colleges on-call rotation

· Teach a section of the first year seminar course

· Managed the budget for the Office of Campus Living

· Organized, proposed, and executed a departmental re-organization in Summer 2017

 

Director of Community Standards                                                          Feb 2015-June 2016

Mount Ida College, Newton, MA

Private four-year professional studies institution: 1500 students

 

· Report to the Assistant Dean for Campus Living

· Coordinate all student conduct procedures on campus

· Communicate difficult news to students and families

· Review and revise Student Handbook policies annually

· Provide ongoing training to professional and student staff

· Recruit and train faculty and staff to hear higher level conduct cases

· Cultivate and foster relationships with other departments across campus

· Collaborate and communicate with other staff on projects to further the mission of the institution

· Collaborate with the Director of Equity Compliance, Campus Police and General Counsel to provide the most succinct process and create best practices for investigations and adjudication

· Problem solve and create action plans to navigate challenging situations


21 Waltham Drive, Nashua, NH 03060 | (603) 777-7670 | zacharyirish@gmail.com | www.linkedin.com/in/zacharyirish/

 

Assistant Director of Student Life                                                           Dec 2011- Feb 2015

Daniel Webster College, Nashua, NH

Private four-year STEM institution: 650 students

 

· Report directly to the Dean of Students

· Served as the Chief Housing, including occupancy management of all College housing

· Coordinated all Student Conduct procedures on campus

· Supervised a graduate student and student staff

· Cultivate and foster relationships with other departments across campus

· Collaborate and communicate with other staff on projects

· Reviewed and revised Student Handbook Policies Annually

· Managed programming and engagement efforts for residential and commuter students

· Served as the Chairperson for the Colleges Retention Committee

· Managed the budget for Housing and Residence Education

· Assisted with the Colleges social media pages on Facebook and Twitter

· Served on the Colleges Emergency/Crisis Response Team and On-Call rotation

· Assisted with planning and implementation of large scale campus-wide programming

· Developed online and classroom curriculum and taught the freshmen seminar course

 

Area Coordinator                                                                                   July 2010- Nov 2011

Saint Anselm College, Manchester, NH

Private, Catholic affiliated, four-year liberal arts institution: 2000 students

 

Resident Director                                                                                    July 2008-June 2010

Saint Anselm College, Manchester, NH

Private, Catholic affiliated, four-year liberal arts institution: 2000 students

 

Education                    Master of Science; Higher Education Administration                                              June 2010

New England College; Henniker, NH

 

Bachelor of Arts; History, Society, and Culture                                                      May 2008

Colby-Sawyer College; New London, NH

 

State and Regional     Boston Area College Housing Association (BACHA) Involvement                Secretary, 2017-present

 

Northeast Association of College and Universities Housing Officers

Risk Management and Legal Issues Committee Member, 2016-2017

ME/NH District Coordinator, 2011-2013

 

Residence Life Association of the Granite State (RLAGS)

President, 2010-2011 and 2013-2014

President-Elect, 2012-2013

Constitution Chair, 2010

 

Conference                 SGA Leadership Retreat, Presenter, Colby-Sawyer College, Jan. 2016 and Sept. 2014

Presentations/             Student Conduct Board Training, Presenter, Rivier University, November 2014

Published Articles       Helping Hands: Developing Leadership Opportunities, NEACUHO Newsletter September 2012

 

Technology                 Microsoft Office 2010- Word, Excel, PowerPoint, and Outlook

Competencies              Symplicity Database Products Advocate and Residence

Campus Information Systems- Ellucian Power Campus, SCAN, and Jenzabar

 

References                  Professional references are available upon request

Resume for Debra Marciano

Debra Marciano

Nashua, New Hampshire 03064| (978) 273-3556

www.linkedin.com/in/debra-marciano-07472918/  [email protected]  

 

Financial Reporting| Auditing & Compliance | Government Finance | Leadership & Development

Dedicated and experienced leader with expertise in all facets of financial analysis and project management with proven history of delivering accurate financial reporting and forecasting products.

Ø 

Knowledge and extensive experience with Corporate Financial Reporting, GAAP, Sarbanes Oxley requirements, multi-unit consolidation, and government financial reporting and auditing.

Ø 

Instrumental in streamlining and improving processes, increasing productivity through detailed cost analysis, and implementing innovative and effective solutions.

Ø 

Front-runner and manager of government finance requirements including proposal development, indirect rate analysis, rate structures, and disclosure statement preparation. A seasoned government reporting specialist including DCAA/DCMA reporting, FAR, DFAR and JTR obligations.

-         

Extensive experience working with Defense Contracting Audit Agency in the development and support of billing rate audits and various Cost Accounting Standard (CAS) audits resulting in many 100% audit success rates.

Ø 

Recognized as subject matter expert in MS Office Suite, Advanced Excel, Access, Cognos, CRM and SQL queries, Costpoint, Deltek, People Soft, Oracle, Budget and Planning, TM1 and Hyperion Forecasting tools.

KEY ATTRIBUTES

§ 

Large Data Manipulation

§ 

Team Leadership & Development

§ 

Strategic Planning & Analysis

§ 

Financial Project Management

§ 

Long Range Planning & Forecasting

§ 

Critical Issue Resolution

§ 

Process & Procedure Adherence

§ 

Process Improvement

§ 

Process Center Management

§ 

Integrity Based Client Relations

§ 

Deadline Driven

§ 

Decision Making

Professional Experience

McNulty & Associates Inc., Littleton, Massachusetts, 2017 – Present

Senior Financial Analyst

Senior analyst responsible for enhancing corporate footprint by delivering expert knowledge of WRAP rate development and modeling for purchase by client companies. Prepare competitive rate analysis based on public data gathered by executing extensive research and managing and organizing large sets of data. Sole contributor providing mentorship and guidance to junior analysts and expertise in government cost pools and rates.

· Utilized extensive professional finance background designed to enrich existing product and provided expert knowledge and advice on various product options.

 

Schafer Corporation, A Belcan Company Billerica, Massachusetts, 2010 – 2017

Director of Financial Planning and Analysis / Compliance Manager

Key contributor for the monthly reporting of expense, headcount, and key performance indicators (Gross Margin contribution, EBITDA) to ensure management team has actionable information to drive business change. Sector finance manager responsible for preparing financial annual operating plans and monthly forecasts that aligned with corporate strategic plans. Produced accurate monthly, quarterly and annual operating plans and forecasts and prepared complex year over year analysis, trend analysis, and multi-year forecasts. Managed ad-hoc financial analysis including government financial modeling and rate structures. Supervised financial analyst’s and monitored accounting team to ensure alignment of CRM new business opportunities with long-range forecasts. Collaborated with key executives to build a solid understanding of business priorities, identify strategic initiatives, and deliver effective, timely, and centralized reporting solutions across multiple business groups.

 

§ 

Built financial models and increased the level of sophistication of automated models and standardize processes resulting in a decrease in processing time by 50%.

  • Played a key role in delivering real time operational forecasts, gross margin analysis, management review plans and variance analysis aligned with corporate’s rigorous reporting deadlines
  • Delivered ad-hoc analysis for cross matrix organizations to provide profitable decision-making guidance

§ 

Developed and implemented enhanced reporting tools with business intelligence and IT groups to prepare sufficient and real time reporting involving multi-functional teams significantly increasing delivery time and enabling highly effective decision-making processes.

·        

Considered a subject matter expert in back end Cost Point System through the ERP system creating a more efficient forecasting model and enabling real time accurate data delivery.

·        

Executed a multi-year audit with zero questioned costs resulting in a 100% billable rate for all expenses incurred YTD.

Dynamics Research Corporation, Andover, Massachusetts, 2000 – 2010

Senior Financial Analyst, Federal Systems Group, 2006 – 2010

Responsible for division overall P&L including budgeting, forecasting, and analysis with a $70M revenue target. Established department direct and indirect budgets to produce forecasts for multiple complex government contract types including cost type, fixed price, and T&M. Managed an accelerated forecast schedule while executing month end department cost and revenue reporting. Built and managed queries to enhance project cost and revenue analysis. Supervised staff accountants and monitored program control and billing.

·        

Organized and led monthly meetings in a newly created matrix organization designed to build relationships between finance and operations thus creating a more accurate financial forecasts.

·        

Delivered finance staff training on new queries designed to reduce the close process by 2 work days

·        

Built solid professional relationships between DRC management and health insurance carriers improving accuracy of the fringe benefit budgets and forecasts by more than 20%

 

Additional Finance project management experience and interest in financial services, Government, Construction, and R&D Industries

Education, Certifications & associations

Bachelor of Science

Central Connecticut State University, New Britain, Connecticut

 

Certifications

MIS Audit in IT Auditing and Controls

New Horizons Advanced Excel and Leadership

ONLC Training Center – Excel Power User

Finance Graduate Certificate Program (Current)

Member National Contract Management Association (NCMA)

Resume for Denise Senecabaugh

Denise Sencabaugh

38 Kearsage Street, Tewksbury, MA 01876

Mobile: (508) 633-6734| Email:
[email protected]

LinkedIn: www.LinkedIn.com/in/denise-sencabaugh

Marketing Professional

Marketing Strategy & Communications

Creative Development

Agency Management

Vendor Negotiation & Management

Integrated Promotional Planning

Budget Management

Shopper Marketing

Cross-functional Communication

Project Coordination

Social Media Marketing


Technologies:  Microsoft Word, Excel & PowerPoint, Adobe Acrobat, LAUNCH, PinPoint Data System

 

Certifications:  Social Media Marketing Certification, Middlesex Community College (2017)

Industries:  Consumer Packaged Goods

________________________________________________________________________________________________

WORK HISTORY
________________________________________________________________________________________________

Associate Marketing Manager | Integrated Marketing Services, Welch’s                             2015–2017

·        

Collaborated with key corporate stakeholders (marketing, procurement, manufacturing, operations, and sales) to provide total process alignment of product marketing materials (creative brief, internal creative review, internal legal approval, final deliverable.) Managed digital on-line product image assets for marketing, sales, and e-commerce team.

·        

Led up to 20 cross-functional team members and agencies in the development of integrated consumer marketing programs that meet business objectives and maintained strong metrics.

·        

Partnered with brand teams and sales planning on development and execution of annual 12-month promotional marketing calendar for new and existing products based on insights; brand business objectives/challenges; past program results/analysis and key learnings; retailer and account-specific shopper marketing initiatives.

·        

Secured and managed Welch’s promotional and shopper marketing agencies and 12 vendor partners to ensure creative concepts, services, and marketing initiatives were consistent, on-time, and on-budget.

·        

Coordinated creative development and budgets associated with production, maintenance and fulfilment of all merchandising, Point of Purchase (POP), and field sales materials supporting new product introductions, trade show materials, product collateral, sampling and demonstrations.

·        

Led implementation of a streamlined packaging graphics development process, including agency selection, timelines, cross-functional approvals, print feasibility, pre-press, on-boarding of on-site vendor representative and digital asset creation.

·        

Facilitated weekly cross-functional meetings between procurement, operations, legal and sales to gain consensus on the prioritization of packaging graphic projects.

·        

Initiated creation of internal microsite on SharePoint to facilitate internal cross-functional approvals of promotional creative and packaging graphics. 

·        

Ensured cohesiveness of digital communications associated with specific initiatives/promotions by assisting in website updates, social media projects and generation of monthly e-newsletter to consumer database. 

·        

Researched, evaluated and recommended new promotional tactics and vendors.

 

 

 

Assistant Marketing Manager | Consumer Promotions, Welch’s                                                              2006–2015

·        

Spearheaded promotional projects for brand teams through partnerships and collaboration with digital marketing manager, on-site and remote field sales. Oversaw budget and timelines, coupon clearing agent of $12M, suppliers of promotional tools and creative agencies.

·        

Generated $275K in annual savings that resulted in receiving the Welch’s “Seeds of Success” award for renegotiating vendor agreement.

·        

Delivered promotional elements for Welch’s Harvest of Help Feeding America cause marketing promotion including ideation through execution of promotional product label graphics; display cases; retail displays; hang-tag neckers; Sunday newspaper coupon (FSI) a network TV PR event; a micro-site; Facebook and digital ads; and charitable donations.

·        

Increased overall website traffic 124% over previous year and grew shelf-stable bottle base sales via the Feeding America promotion.

·        

Renegotiated $1.5M promotional vendor contract from an annual agreement with variable costs to a three-year agreement with fixed pricing and reduced costs by $50K per year in value-added media ($150K), as well as, annual volume rebate option.

·        

Increased category sales 144% and unit sales 155% by developing and executing promotional product launch plan for Welch’s Natural Spreads products that included a test market newspaper pouch sampling program in conjunction with Sunday newspaper coupon (FSI).

·        

Eliminated $400K in retailer deductions and fees by overhauling outdated coupon redemption policy.

 

Marketing Services Specialist, Welch’s                                                                                                  1998-2006  

·        

Executed consumer promotions for Welch's business platforms, including developing timelines, placing orders/reservations with vendors, attending photo shoots, facilitation of internal reviews/approvals of cost estimates and creative.

·        

Implemented new DAM (digital asset management) supplier and process for Field Sales based on assessment and evaluation of needs assessment survey.

·        

Managed development of marketing, trade show booth and consumer education materials for Welch's WIC (Women Infants & Children) Lobbyist.

     

Marketing Assistant, Welch’s                                                                                                                     1993-1998

·        

Provided support to the Welch's Jams, Jellies & Spreads Brand Manager and Assistant Brand Manager by assisting in various aspects of product development and product management (consumer research, product positioning, coordination of product production, change request forms, new item set-up forms.)

·        

Managed $5M Spreads Brand budget, issued purchase orders, processed invoices/expenses and issued monthly P&L.

·        

Generated and distributed monthly Spreads shipment and sales reports.

·        

Coordinated distribution of new item samples and promotional materials to field sales and consumer affairs department.

·        

Maintained Spreads Brand archives (promotional performance recaps, market research, business and competitive reviews, annual plans, marketing mix results, consumer affairs reports.)

 

 



 

Resume for Bill Purnell

Bill Purnell

 (508) 498-8688 

[email protected]

www.linkedin.com/in/billpurnell

 

SUMMARY

Enrollment management professional with extensive marketing and communications experience.  Demonstrated ability in admissions, recruitment, enrollment, and sales.  Increased inquiries & applications by more than 20% in every place I have worked.  A creative problem solver who knows how to effectively streamline processes, increase awareness and improve conversion through effective communications. 

 

EXPERIENCE

Director of Graduate & Continuing Education Recruitment & Enrollment – Anna Maria College                                                                                                                                                    2015- 12/2017

Developed a new comprehensive enrollment plan which included giving the programs greater exposure through better messaging and follow up communication.      

  • Increased inquiries by more than 200%, fall applications by 90% and fall new student enrollment by 88%

·         

Redesigned the admissions website to provide a more effective user experience including using whiteboard videos to explain benefits to the audience.  Faculty and student quotes were added to give context and vision to the programs and videos to show prospective students the path to success from newly enrolled students to alumni success stories. 

·         

Added a new enrollment management system giving the college its first CRM and the ability to automate communications to prospective students.

·         

Reached out to build strategic partners through the Worcester Regional Chamber of Commerce and did presentations at local businesses to begin to create pipelines for enrollment.

·         

Developed a grad ambassador program to help with personalized recruitment, enhancing our ability to connect and helping to develop social media content to begin inbound marketing.

·         

Increased exposure through online portals, virtual and traditional grad fairs, digital media marketing (including geofencing and retargeting), social media marketing, paid search through online testing services and on and off campus admissions events.   

 

Director of Marketing and Communications - Alexanderiathegreat.com                       2011- 2015

Designed and developed organization’s marketing strategies including all communications and public relations activities including all social media.

  • The artist has appeared on The Today Show & America’s Got Talent (NBC), The CBS Evening News (CBS), Fox & Friends (Fox News Channel), Redesign Your Brain (ABC Australia), (ABC & PBS Boston) The Boston Globe, Boston Herald and over 300 news stations across the country.

·         

Created and maintain the website, all social media content and public relations.

·         

Manage the act including all scripting, design, and negotiations for any shows or projects. 

 

Associate Director Alumni Admissions – Northeastern University                                  2006-2011

Directed alumni admissions and improved alumni engagement and participation.   Led a group of 10 alumni area coordinators and over 1700 alumni volunteers who covered admissions events (college fairs and receptions) both domestically and internationally.

  • Increased membership by 125% (added 1000 new members) and participation by 200%.  

Alumni Recruiting:

·         

Developed the volunteer recruitment plan to maximize event coverage at college fairs and all other events both domestically and internationally. Organized over 500 events a year.   

·         

Created a volunteer portal which automated volunteer registration and scheduling.  The process gave accountability with event materials delivery and training.  

·         

Developed and implemented a special interest recruiting program to counsel and assist children of alumni and applicants of interest to the Development Office in the admissions process.

·         

Handled all legacy admissions interviews and presented those applications to the committee, recommendations for admission. 

 

Associate Dean for Graduate Recruitment – Northeastern University                           2003-2006

Worked with individual graduate colleges to implement policies and procedures to increase inquiries and applications at the graduate level.

  • Increased inquiries by 25% and applications by 20%.

·         

Streamlined inquiry & application process by creating a central database which improved response time to inquiries and better service to applicants.

·         

Redesigned college websites adding a central portal for the graduate programs and increased web presence through SEO to increase visibility in paid and organic searches. 

·         

Added innovative search tools to improve the ability to find programs, faculty & their research.

Director of Graduate Admissions Northeastern University                                           1997-2003

Managed admissions and recruitment for Bouve College of Health Sciences.  

  • Increased applications 20%, decreased acceptance rate by more than 10%, increased average GRE scores by 40 points and GPAs by 10 points. 

·         

Directed marketing for programs, including all advertisement, publications, web, e-marketing, direct mail, and promotional events, such as graduate fairs and open houses (both in-person and virtual).

o  

Four consecutive years of growth in new students and led all graduate schools in new students.

o  

2001-2003 led all graduate schools in total students enrolled & quarter hours taken.

·         

Redesigned admissions database to improve tracking of new students & statistical reports.

·         

Analyzed credit hours generated by programs to assist in making budgetary decisions.

·         

Budgeted and coordinated awards of assistantships and minority fellowships.  Leveraged awards to meet or exceed enrollment goals and improve recruiting of high quality and culturally diverse students.

 

EDUCATION

Northeastern University, Boston, MA

Master of Science in College Student Development and Counseling

Bachelor of Science in Business Administration majoring in Management & Human Resource Management

Resume for Cynthia Lepore

Cynthia Lepore

26 Beacon Street, Burlington, MA 01803

617.312.2087  cynthialepore1@gmail.com LinkedIn Profile 

 

Qualifications

Multi-industry public relations and communications professional with demonstrated ability to frame the strategic message and build effective alliances necessary to long-term organizational growth. Strong work ethic, fully committed to success at the individual, team and corporate level. Areas of expertise include:

 


Corporate Communications

Media Relations

E-Marketing

Brand Management



Crisis Communications Vendor/Agency Relations Special Events Community Benefits


 

 

Professional Experience

Strategic Communications Manager                                                       May 2016-January 2018

Cooperative Credit Union Association, Marlborough, MA

 

Led e-communications for this nonprofit trade association promoting the interests of 200 credit unions across Massachusetts, New Hampshire, Rhode Island and Delaware.

·    Authored and produced daily newsletter, six days a week, 52 weeks a year, on all the latest news and issues facing credit unions. Increased readership by 20 percent; increased

click-through rate by six percent.

·    Created inaugural Annual Report and publication on association values and value.

·    Generated e-bulletins on breaking legislative and regulatory news. Produced quarterly member updates and a bimonthly newsletter for small credit unions.

·    Oversaw production of English-Spanish, English-Portuguese translation of flagship

publication, 15 Reasons Why You Should Only Bank at a Credit Union.

·    Managed proactive media outreach and reporter queries; composed and pitched press releases and opinion pieces that resulted in increased local, regional and national news coverage.

·    Actively crafted and published website, Facebook and Twitter content.

 

Senior Business Development Officer                                                           May 2015-May 2016

RTN Federal Credit Union, Waltham, MA

 

Hands-on contributor to this $800-million credit union originally founded for Raytheon employees and currently serving the financial needs of select employer groups across Massachusetts, New Hampshire, Rhode Island and Tennessee.

·    Increased credit union membership and product utilization among employees of Brigham and Womens Hospital, Partners HealthCare, New England Baptist Hospital and Bostons Benjamin Health Care Center through outreach events, written communications and relationship management.


·    Developed and implemented internal/external communications plans for annual fundraiser. Wrote content for credit union newsletters and website; supplied copy and photography for Facebook page.

·    Stepped up proactive media relations efforts to promote awareness of the credit union that resulted in a 60-percent increase in local and state news coverage.

 

Media Consultant                                                                                           May-November 2013

Boston Childrens Hospital, Boston, MA

 

Full-time contract position that supported efforts by this internationally recognized hospital to highlight clinical, research and educational efforts in local, national and international media.

·    Wrote and pitched press releases that generated substantial coverage in top news outlets and the revered National of Health Institute Directors Blog.

·    Developed and delivered media training to physicians and scientific researchers.

·    Prepared media coverage reports.

 

 

Director, Public Affairs                                                                   December 1995-October 2011

McLean Hospital, Belmont, MA

 

Public relations leader at this psychiatric specialty hospital/Harvard Medical School affiliate with direct report to president. Served as spokesperson. Responsible for internal/external communications, media relations, crisis communications, brand management, special events, community benefits and some marketing duties.

 

·    Increased internal/external communications through the development of an award- winning Annual Report and research magazine, as well as physician and specialty newsletters and a full suite of marketing brochures. Initiated the successful recruitment of patients and families as effective story tellers in raising public awareness of psychiatric illnesses this was the first time the hospital sanctioned such a tactic.

·    Developed and executed successful media strategies to manage high-profile, reputational issues.

·    Established national and international media presence for $400-million research division that increased federal funding and $5 million in donor support.

·    Planned and hosted 11 annual networking events for clinicians at venues in major U.S. cities and Canada that generated international patient referrals and new business

relationships.

·    Instituted community health screenings for depression, anxiety, memory disorders and substance use disorders. Proactive pitching resulted in regional news coverage.

·    Served on small team that developed and then maintained the hospitals first formal

website.

 

Senior Public Information Officer                                                  March 1988-December 1995

Boston University Medical Center, Boston, Belmont, MA

 

Education

B.A., English, cum laude, with concentration in Communications

Fitchburg State University, Fitchburg, MA

Resume for Ram Das

RAM DAS

7 Willie Street, Lowell, MA 01854.

Ram_Das@student.uml.edu https://www.linkedin.com/in/raamdas978-483-1421

 

PROFILE

 

     Passionate about solving real-world data driven analytical problems and delivering valuable insights.

     Currently, working as a Data Analyst at The Office of Strategic Analysis and Data Management, UML.

     2+ years of experience as an Innovation Analyst at Ernst & Young, India.

     Expert-level experience in Data Science and Visualization tools (R, Python, MySQL, Tableau).

     Hands-on experience in building and implementing predictive models.

     Ability to work with teams of Data Analysts during all stages of Projects.

 

EDUCATION

Master of Science, Business Analytics (3.8/4)                                                                                                         June 2018

University of Massachusetts, Lowell, MA

Bachelor of Engineering, Computer Science Engineering                                                                                  May 2013

University of Kerala, India

 

 

TECHNICAL SKILLS

Programming Python, R, MySQL, PostgreSQL, Neo4j, Apache Spark.

Machine learning techniques - Classification, Regression, Association, Clustering, ANN, CNN.

Software- IBM SPSS Modeller, Weka, Tableau, MS Access, MS Excel.

 

 

ACADEMIC PROJECTS

 

 

Created and Implemented social media strategies for “Trip is Life a travel company with 885K FB followers

     Analysed social performance, tracked content sharing and measured social conversion which helped in increasing the engagement rate by 20%.

     Identified key contributors and most influential members for partnering and executing new outreach strategies.

     Worked with creative teams and digital communities during creative development for campaigns.

 

Developed a Statistical Model to predict the revenue of a Movie based on TMDB dataset using R.

     Applied various statistical methods such as MLR, Best subset selection, Ridge Regression, Lasso to find the factors affecting the revenue of a movie.

     The model can be used by Movie Production houses to make insightful decisions.

     Data cleaning and pre-processing was carried out using MySQL and R.

     Lasso achieved lowest MSE with lambda value: 0.995.

 

 

Formulated a Customer segmentation model for a Retail Store using Python

     K-means clustering algorithm was used to segment the customers based on various criteria.

     Different Customer prototypes were developed to provide targeted Marketing campaigns.

     A cluster of five groups were developed and plotted their buying behaviour/patterns.

     The outcome of the model can be used to perform promotion, pricing and distribution of products.

 

 

Development of a Deep Neural Network for Predicting Customer Churn Rates in a Bank.

     Deep Neural net algorithm was carried out in Python using Keras framework.

     Model was developed using customer churn rate data from past 6 months.

     Measured the rate of risk by identifying the max. likelihood of each customers leaving the bank.

     An Accuracy of 86.35% was obtained after modelling.


WORK EXPERIENCE

Data Analyst, The Office of Strategic Analysis and Data Management, UML.                   09/2017 - current

     Developed and presented meaningful insights by designing and creating dashboards of student data using Tableau Desktop.

     Automated the task of performing incremental updates to the existing database in MS Access using VBA Macros and SQL queries which reduced 20 hours of monthly work to less than half an hour.

 

Innovation Analyst, Ernst and Young, India.                                                                              03/2013 to 12/2015

     In-house private cloud implementation using OpenStack and providing a platform to help clients in implementing ideas and testing them in physical world.

     Architected and implemented a VoIP telephony network infrastructure within the organization which helps in optimizing operations and efficiency of network solution.

     Utilised Cloud and Big Data solutions for implementing various Business Strategies.

     Worked with clients in delivering exceptional results and quantifiable improvements in metrics such as productivity, cost, quality and time-to-market.

     Gathered information, analysed data, performed top class benchmarks and recommended deep insights into business technologies to develop performance improvements for client services and products.

     ITIL (IT Infrastructure Library) v3 certified Professional.

 

 

 

ACHIEVEMENTS

     Top 10 @2017 Annual DifferenceMaker $50k Idea Challenge.

     Won first place in Engineering Prototyping competition held at Francis College of Engineering in 2016.

     Top 5 in Annual Creative Venture Competition 2016 @FAHSS, UML.

     An active member of UML Student Research Symposium.

     Participated in various PhD Dissertation Defense at Manning School of Business, Lowell.

 

 

CERTIFICATIONS

     ITIL v3 Foundation Certificate in IT Service Management.  License: GR750110909RR

     R Basics:  Udemy course certificate

     Python A-Z: Udemy course certificate

     The complete SQL bootcamp: Udemy course certificate

     Machine Learning A-Z: Udemy course certificate

     Tableau A-Z: Udemy course certificate

 

 

REFERENCES

     Girish Ramakrishna                                                                                         email: girish.krishnan.16@gmail.com

Principal Solutions Architect,                                                                      mob: +1 (424) 306 - 9419

Ernst and Young, US.

     Aashish Jain                                                                                                      email: aashish[email protected]uml.edu

System Analyst,                                                                                                mob: +1(978) 934 - 2501

The office of Strategic Analysis and Data Management, University of Massachusetts, Lowell, MA, US.

     Dr. Asil Oztekin                                                                                                 email: asiloztekin@yahoo.com

Associate Professor

University of Massachusetts, Lowell, MA, US.

Resume for Sheri Cottreau

Sheri A. Cottreau, Esq.

(978) 239-8286 | [email protected] | www.linkedin.com/in/shericottreau

 

corporate counsel

Commercial Transactions | Supporting Business Organization | Intellectual Property

Corporate counsel with extensive experience in commercial transactions (ranging from $5,000 to $1 million), supporting business organizations, intellectual property, legal training, and providing counsel and advice to all levels of the organization, including executives.  Experience working with sales, finance, operations, information security, marketing, revenue recognition, product management, engineering, and other departments throughout the organization.  Dual background in business and law allows the ability to communicate issues with business teams, propose various strategies to limit risks, and provide guidance and practical solutions. 

 


ü 

Corporate & Business Law

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Commercial Transactions

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Contract Negotiation & Management

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Drafting Vendor & Customer Contracts

ü 

Non-Disclosure & Licensing Agreements

ü 

Corporate Governance

ü 

Mergers & Acquisitions

ü 

Legal Research & Analysis

ü 

Marketing Laws

ü 

Sweepstakes & Contests

ü 

Uniform Commercial Code (UCC)

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Legal Advice & Counsel

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Copyrights & Trademarks

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Legal Training

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Strong Written & Oral Communication

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Fast-Pace Environment


 

Professional Experience

INTERNATIONAL DATA GROUP, INC. (IDG), Framingham, MA                                                  2010-2017

Handled commercial transactions and intellectual property in a privately held company that provides technology media, data, and marketing services to the information technology industry.  Was called back by IDG’s General Counsel to work in the corporate legal department after being laid-off by IDG’s subsidiary, IDG World Expo Corp.

 

Corporate Counsel, 2011-2017

Trademark Paralegal (Contract), 2010

  • Reviewed, negotiated and drafted various agreements ensuring that such contracts were executed in compliance with company policy and applicable laws and regulations, including:
    • sales agreements, vendor & supplier agreements, consultant agreements, master professional services agreements, licensing agreements, settlement agreements, and statements of work.
  • Reduced cancellation fees by up to 30% by negotiating cancellation terms based on lost profit rather than lost revenue.
  • Saved the company tens of thousands of dollars by negotiating out automatic renewal clauses.
  • Decreased time to close sales and recognized revenue by up to 40% by developing master contracts for use by the sales team.
  • Collaborated with the Associate General Counsel on data privacy issues, including review of privacy policies, registration forms, and business practices.
  • Provided training and advice to editorial staff on proper use of copyrighted images, including Creative Common images, to minimize the company’s liability exposure.
  • Managed 3,000 trademarks worldwide from trademark application through registration and appeal of refusal.
  • Conducted legal research on trademark matters throughout the world and provided legal opinions and advice on such matters to all levels of the organization.

 


 

Sheri A. Cottreau, Esq.

(978) 239-8286 | [email protected] | www.linkedin.com/in/shericottreau | Page 2

 

IDG World Expo Corp., Framingham, MA                                                                                  2002-2009

Handled all legal issues in a privately held subsidiary of International Data Group, Inc (IDG) organizing and hosting conferences, trade shows, and events for the information technology and electronic entertainment industries.

 

Manager, Legal Affairs

  • Reduced negotiation time by 60% through development of a master agreement.
  • Drafted, reviewed, and negotiated various contracts ensuring that such contracts were executed in compliance with company policy and applicable laws and regulations, including:

·        

venue agreements, hotel agreements, exhibitors/client agreements, vendor/supplier agreements, consultant agreements, event management agreements, international sales agreements, licensing agreements, and non-disclosure agreements.

  • Counseled and advised all levels of the organization on legal issues and actions affecting commercial disputes.
  • Supported IDG’s General Counsel with domestic and international acquisitions (4 in 3 years):  due diligence, asset purchase agreements, and LLC agreements.
  • Collaborated with IDG’s General Counsel with closing out of business entities, including drafting transfers of ownership/bill of sale; copyright, domain name, and trademark assignment; and all necessary documents to ensure successful closure of the businesses.
  • Oversaw outside counsel, reducing costs by $10,000 and providing industry expertise in pending litigation.
  • Trained marketing staff in telemarketing and e-mail marketing laws and regulations to ensure compliance with the Telemarketing Sales Rules and CAN-SPAM Act and minimize the company’s liability exposure.
  • Researched sweepstakes and contest, within 2 days of request, to determine how to run a legal program; drafted necessary document; prepared and registered program filings; and oversaw program execution to assure compliance with strict regulations in multiple jurisdictions.

 

Professional Affiliations

Member,Women’s Bar Association

Member,New England Corporate Counsel Association

 

Bar Admissions

Commonwealth of Massachusetts, Board of Bar Overseers Number 653560

United States District Court, District of Massachusetts

 

Education | Career Development

Massachusetts School of Law, Andover, MA

Juris Doctorate

 

Nichols College, Dudley, MA

Master of Business Administration, Delta Mu Delta Honor Society

 

Northeastern University, Boston, MA

Bachelor of Science, Criminal Justice, Sigma Epsilon Rho Honor Society and Golden Key National Honor Society