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content creator

Resume for Joyce Welton

Joyce Welton

Content Creator

 

603.325.0106

[email protected]

New Boston, NH 03070

LinkedIn.com/in/Joyce-Welton-Writer


Superior Writing & Editing Skills | Creative Branding | Imaginative | Collaborative | Efficient Self-Starter

 

Professional Experience

Senior Copywriter | Herrington Catalog

January 2014 – January 2018 (company closed)

·        

Produced original content for 15 annual print catalogs, digital and B2C communications

·        

Created over 1,500 engaging stories highlighting distinguished products, driving inbound marketing

·        

Improved branding and sales retention by inventing unique, appealing product names

·        

Conducted comprehensive research to educate demographic and present welcome solutions 

·        

Developed over 300 SEO title tags and descriptions; greatly improved organic search results

·        

Collaborated daily with buyers, graphic designer, photographers and management

·        

Initiated 'Thank You' offer inserts; resulted in $105K additional sales in first 4 months

·        

Developed Herrington Style Guide for greater consistency throughout multi-channel marketing

·        

Never missed a deadline

 

Freelance Writer & Editor | Self-Employed

July 2008 – December 2013

·        

Copywriting/Proofreading/Editing services for B2B agency and direct clients

·        

Content creation for NH CEBIS (former employer)

·        

Authored novel for the Young Adult market

 

Project Coordinator NH CEBIS | SERESC

August 2005 – June 2008

·        

Managed implementation of Positive Behavior program (PBIS) for participating NH PreK-12 schools

·        

Dramatically increased work efficiency and analysis capability via online registration system

·        

Initiated visual marketing program to promote PBIS at conferences

·        

Managed grant-funded $100K+ budget; provided analysis and reports to directors

 

Curriculum Enrichment Coordinator (PTA Volunteer) | New Boston Central School

September 1998 – June 2005

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Initiated and managed series of enrichment programs to complement and enhance K–6 student curriculum

·        

Coordinated scheduling and performance requirements with school staff; kept detailed financial records and presented monthly updates to PTA board and members


 


 

 

Technology

·        

MS Office: Word, Excel, PowerPoint

·        

Constant Contact, Survey Monkey

·        

Adobe Photoshop

·        

Social Media (Twitter, LinkedIn, Facebook, YouTube)

·        

HubSpot Inbound Certified (May 2018)

 

 

Education

B.S. Marketing Management — Bentley University

·        

Concentration in International Business

·        

V.P. of Bentley Marketing Association; Editor of monthly newsletter

·        

Languages: German, French

 

Nackey S. Loeb School of Communications (2018 Coursework)

·        

Social Media for Business

·        

PR & Marketing in the 21st Century

·        

Writing News Releases

 

 

Community Service

New Hampshire Jump$tart Coalition

·        

Annual golf tournament volunteer

 

Goffstown High School

·        

Costume creator and co-designer for 8 musical productions including Phantom of the Opera, winner of Best of New Hampshire award from NH Magazine