Kevin Willett's blog
What is it and what does it do?
If you’ve been on social media, you’ve been exposed to hashtags. When you read some posts, it’s almost impossible to figure out what people are saying because of all those #. So why are people using these pound symbols? What exactly is a hashtag anyway?
A hashtag is a word or phrase that become a tag when the pound symbol (#) precedes it. Social media users can search hashtags, like keywords, and find relevant messages and content. But how can you use hashtags to help your business? Here are three best practices that can be used across any social media site:
Use Relevant Hashtags.
If you post a picture of a product, make sure to include a relevant hashtag. For example, if you are a realtor and post a picture of a new property on the market: #newlisting, #nameoftown, etc are great hashtags. Stay away from hashtags that don’t really speak to the message you’re trying to convey. So what if the house is blue, there’s no need to use the hashtag #blue in your post.
Construct Hashtags Properly.
While it’s ok to create a hashtag phrase with more than one word, #trynottobeobnoxious. Try to construct hashtags that are one or two words only. Not to mention, #please #do #not #hashtag #every #word #like #this. Nobody is going to interact with you on social media if you hashtag “filler” words that aren’t descriptive. You want the hashtags to emphasize your message.
Limit your Hashtags.
Don’t be a “hashtag offender”. Don’t be one of those who add 10+ hashtags to every post on their social media channel. Pick one or two hashtags that are relevant to what you are sharing. Are you posting about a business to business networking event? Adding hashtags like #networking or #b2b are appropriate, but there’s no need to add #makingnewfriends, #Manchester, #ilovemyjob or anything else.
If you’re still unsure about hashtags, get some practice before using them yourself. Visit Facebook and click on a hashtag from a post in your New Feed. Don’t see one? Use the search bar at the top of your Home page, type in #networking, and review what you see in the search results. There are conversations happening on social media sites every day that you and your business should be a part of. Hashtags enhance your content and have the power to open conversations with potential customers. Isn’t #socialmedia great!
Willowfield Web Solutions
49 Crawford St Lowell MA
JOB OBJECTIVE: RECEPTIONIST/OFFICE ASSISTANT
A position as an active employee, involving responsibility and working with others as well as alone to achieve advancement and growth for myself and for the company.
Office Manager for one year
Office Assistant for 5 years
Receptionist for 3 years
2013-Present: Hillard Plumbing & Heating Lowell MA
Office Manager: Duties included but not limited to answering phones, scheduling appointments, dispatching, data entry, typing up invoices and proposals, ordering office supplies, etc.
2012-Dec2012: World Wide Tech Services Tewksbury MA
Call Center Receptionist: Answering multi line phone system, setting up appointments, dispatching, filing, faxing and typing up invoice, etc.
2005-2009: Quick Silver Sign Co. Revere MA
Office Assistant: Duties including answering the phones, scheduling appointments, scheduling meetings, ordering supplies, data entry, invoicing, etc.
KNOWLEDGE: Quick books, Microsoft Word, Excel, Peachtree
Graduated from Concord Carisle High School in 2001
Some people have mentioned that they didn’t know that they could become a member of the Friends of Kevin Networking Group. So I thought it may be a good idea to bring it up in this month’s newsletter. Yes, we do offer memberships in the group. Here are the major benefits of membership:
2. Personal introductions to potential clients and partners to help you grow your business.
3. A 15 minute interview on the Friends of Kevin Radio show.
4. Members receive their own page on the Friends of Kevin website which helps with SEO
5. Membership is limited to 300 clients to better help you market your business.
6. Low membership fee of only $200.00 per year.
No other networking group offers this combination of services to help you grow your business. If you would like to learn more please call me at 978-995-1743 or email me at Kevin@friendsofkevin.com