Resume for Roseann Vardaro
24 Old Homestead Road
Westford, MA 01886
(978) 808-6864 (Cell)
Strategic marketing and business professional with experience in worldwide strategic and tactical marketing, new product development and launch, and project management. Creative problem-solver with strong analytical skills and technical knowledge supporting strong sustainable bottom-line results.
STEMGENT, A REPROCELL GROUP COMPANY, formerly part of Stemgent-Asterand, Lexington, MA 2013-2016
Global developer of stem cell reagents, cell culture tools, and provider of contract services and human tissue.
Director of Marketing
Responsible for strategic and tactical marketing plans and activities with a seven-member team including customer service and technical support, product management, graphic design and web development.
Successfully launched two induced pluripotent stem cell RNA reprogramming kits worldwide being first to market a cost-effective and robust RNA blood reprogramming kit and service.
Achieved 20% year-on-year revenue growth from 2014 to 2015 with a varied product mix of commoditized and differentiated products and services.
Established cross-selling strategies to augment Japan and United Kingdom made product sales in the Americas.
Led branding strategy, design and messaging integrating three newly acquired companies and implementing the branding strategy across all group companies.
CORNING LIFE SCIENCES (Acquired BD BIOSCIENCES DISCOVERY LABWARE), Tewksbury, MA 2007-2013
Global developer and manufacturer of ADME/Tox reagents and contract service provider, and cell culture tools.
Product Manager-ADME/Tox Products and Contract Research Services
P&L and strategic responsibility for all ADME products and contract research services. Drove definition, development and launch phases of three major new products. One resulting in worldwide market share of 70% in human tissue fractions and establishing the Corning liver microsome product as the industry gold standard. A second new disruptive technology is gaining rapid adoption moving research from week long drug transporter cell line cultures to a robust, stable cryopreserved quick culture model completed in two days.
New drug transporter product line was fastest growing product line in year one for Corning Life Sciences, securing recognition at Corning Corporate for best customer understanding, product definition and launch execution
Grew major hepatocyte product line 16% from 2011 to 2012 with launch of new product in July 2011, and major competitive win of +700K.
Develop yearly strategic and tactical plans for ADME products and Contract Research Services.
Created collateral for new and existing products including datasheets, user guides, banner ad content, e-blasts, customer newsletters, conferences, trade shows, and press releases.
Led key account management of large pharmaceutical multi-site accounts for large multi-product deals
THERMO FISHER SCIENTIFIC, Milford, MA 2003-2007
Global developer and manufacturer of sample preparation products for life sciences, clinical and general purpose applications.
Product/Marketing Manager-Vacuum Concentration, Freeze Drying, Cell Disruption, Electrophoresis and Centrifugation
Established integration strategy for Thermo vacuum concentrator and freeze dryers with newly acquired European company with products based in Denmark, France and the Czech Republic. Drove high-throughput and bench model drug discovery vacuum concentrators, and small scale freeze dryer product development for 2006 worldwide launch. Developed centrifuge market positioning for cell and tissue culture markets to augment revenue.
Increased centrifuge orders in cell and tissue culture segment 30% with focused positioning using web-based advertising and promotions, distributor print collateral and focused ad campaigns.
Expanded market sales in high-throughput drug discovery vacuum concentration 2X prior year.
Led key account management of large corporate pharmaceutical account including instrument project management, service, and applications support.
Managed product integration, including defining the product portfolio for vacuum concentrators and freeze dryers after acquisition of European company.
VARIAN, INC., Lexington, MA 2001-2002
Global developer and manufacturer of vacuum products for life science and analytical instrument markets.
Market Segment Manager for North America-Analytical Instrumentation
Expanded North American presence in mass spectrometry and other analytical instruments requiring vacuum. Developed and drove product programs to introduce new products to capture more market share.
Led worldwide product launch initiative started in June 2002 for new vacuum gauge aimed at taking market share from two major competitors in a fragmented market with cost-effective differentiated product strategy targeted at analytical instrumentation and industrial markets. Resulted in adoption by mass spectrometer OEM leading to sales of greater than 500 forecasted units per year.
Developed sales collateral including sales presentations, datasheets, product brochures, manuals, press releases, trade shows, and journal advertisements, and delivered new product launch sales training worldwide.
Managed and drove development of new gauge design for high reliability of 1 million plus hours at low cost.
Negotiated multi-million dollar contracts increasing revenue by 25% with one OEM.
MILLIPORE CORPORATION, Bedford, MA 1993-2001
Global developer and manufacturer of filtration and dispense products for microelectronics, bio-pharmaceutical and analytical markets.
Market Manager, Product Manager - Photochemical Dispense Systems and Point-of-Use Photochemical Filtration
Marketing Communications- BioProcess, Process Systems and Microelectronics
Defended market revenue and profit leadership position in global business segment. Drove product development programs supporting differentiated product positioning designed to lock-in replacement business across multiple market segments. Profit and Loss, and long range planning responsibility for $30M filtration market segment and $65M pump market segment.
Successfully commercialized new dispense systems and filtration products through the Product Development Process, starting with discovery, investigation, product definition, launch and production.
Spearheaded product line repositioning and consolidation to capture sales across multiple market segments; including positioning existing products into new market segments, eliminating poorly selling products and converting successful specials to commercial products.
Took share in competitively dominated market segment resulting in $1M+ revenue in 9 months with technically superior products, service, and field support.
Offset diminishing market volumes in mature market with innovative new products commanding higher selling prices to improve revenue and maintain margins.
MBA, Marketing, BABSON COLLEGE, Wellesley, MA
BA, Molecular Biology, REGIS COLLEGE, Weston, MA
Software Technical Writing Certificate, MIDDLESEX COMMUNITY COLLEGE
Courses and research completed towards MS Organic Chemistry, BOSTON COLLEGE, Chestnut Hill, MA
Fluent in Italian; Working knowledge of French