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Resume for Jayne Russell-Wells

         JAYNE RUSSELL-WELLS                                          C:  603-509-8360                                   jaynerwells@gmail.com

                                                                                                                                                                Rochester, NH                                                                                                                                                                                                                                                                     

Results Focused & Highly Versatile, Marketing, Sales & Community Relations Professional

An organized and creative professional with sales, marketing, and leadership experience dealing with a diverse variety of organizations and clientele with a passion and skill to build solid relationships with clients, partners and team members. A self-starter that is well versed in identifying market trends and customer needs to create highly targeted marketing campaigns to consistently meet quotas.

CORE COMPETENCIES


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Multi-Media / Digital Marketing

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New customer acquisitions

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Consultative Selling

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 Event planning and Trade shows

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Account and Budget Management

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Innovative & Strategic planning & Analysis

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Team Building & Leadership

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Social Media Marketing

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Google ad-words certified

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Community Outreach / Networking

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Fundraising & Volunteer Events

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Process Management

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"Hunter" and a "Farmer"

 


 

  PROFESSIONAL EXPERIENCE

 

Marketing Generalist (seasonal)                                                                                                            2017 - Current

Gunstock Mountain Resort                                                                                                                                Gilford, NH

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Conduct guest surveys and analyze research data

 

Digital Marketing Account Consultant                                                                                         2015 - 2016

Gatehouse Media - Propel Marketing                                                                                                              Manchester, NH

Gatehouse Media - Propel Marketing / Southern Oregon Media Group                                                  Medford, OR

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Effectively used social media, web development, marketing campaigns, SEO, SEM, reputation management, and a variety of other solutions to enhance and manage SMBs and C-Level management online marketing strategies.

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Established, developed and fostered quality business relationships to generate new business partnerships as well as drive retention and growth.

  • Conducted product demonstrations via the web or in person.
  • Sourced new sales opportunities through cold calling, networking and other lead generation strategies to secure appointments and follow up discussions
  • Assisted multi-media executives with digital strategies formal proposals for their clients.
  • Created & implemented custom marketing plans for clients that drove exclusive in-bound leads to their websites via Search Engine Optimization, Social Media Marketing, Mobile Marketing, PPC, Remarketing, and Online Display with fully transparent tracking.

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Effectively document and manage daily sales activities, pipeline, and dashboards via Salesforce.com.

 

Community Relations Manager  (Sales Manager)                                                                       2014 - 2015

Suncrest Place Assisted Living (an Enlivant community)                                                                              Talent, OR

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Directed all marketing & sales for 36-unit  Assisted Living community

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Increased census 29%  in 11 months

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Actively promoted and marketed a positive house image through promotional campaigns and networking strategies.

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 Developed, planned, and executed marketing events and seminars and attended trade shows, senior fairs, wellness seminars and regional events to expand awareness of residence within surrounding localities.

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Co-Managed hiring, training, evaluating and development of all staff.

  • Analyzed strengths and weaknesses of the community compared to competitors then developed appropriate action steps to effectively sell against the competition.

Marketing & Community Relations Director                                                                               2013 - 2014

Horton Plaza Retirement Community                                                                                                            Medford, Oregon   

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Directed all marketing & sales for 92-unit Independent Community

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Increased census 79% to 92% in 10 months

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Initiated, planned & executed  marketing events, seminars, trade shows, Senior Fairs & Regional Events.

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Led community outreach networking new business development activities.

 

Page 2 -  Jayne Russell-Wells       

 

Senior Multi-Media Account Manager / Digital Specialist                                   2008 – 2013

Gatehouse Media - Siskiyou Daily News, Mt Shasta Herald, Cascade Magazines                                     Yreka, CA

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Indentified  & developed new business as well as maintained of existing accounts for Key accounts, majors, automotive and real estate

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Managed a $750K annual desk, which included Fair guides, Chamber Directories, & multiple special sections

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Provided insight, leadership and training to advertising execs for digital advertising presentations

  • Spearheaded event planning & coordination of annual Home & Garden Show, Bridal Faire & Taste of Home Cooking school
  • Magazines focused on the equine and cattle industry within a 5 state circulation (CA, OR, WA, NV, ID)

HIGHLIGHT: One of my Proudest moments: Tulelake Fair won 1st place among California Fairs for the Print & Digital advertising campaign I created.

 

Senior Advertising Account Manager /Real Estate Advertising Consultant            2005 – 2008

Bay Area News Group  - Oakland Tribune, Fremont Argus                                                                          Fremont, CA    

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Increased territory revenue from $19k per month to $86k per month in 6 months

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Consistently exceeded monthly goals.  Awarded 2006 Salesperson of the year

 

EDUCATION

 

University of Illinois at Urbana-Champaign - Digital Marketing Specialization, Certification Course, Online (current)

Associate of Arts, Music Performance (minor Psychology), West Valley JC, Saratoga CA

Marketing Communications, Business Administration - Mission College, Santa Clara CA

Marketing Communications - San Jose State University, San Jose CA

 

CERTIFICATIONS & OTHER EDUCATION

 

Google Ad words certification 2016

Sandler Sales Training 2016 

Propel Marketing Academy - Digital training for SEO, SEM, Mobile, Social Media & Web enhance 2012 & 2016

Market Motive 2016

Dealing with Difficult People - Fred Pryor .6 CEU's 2014

Professional Communication - Fred Pryor .6 CEU's 2014

CSIA (Consultative Selling In Action) – Bay Area News Group
Internet awareness training & Search Marketing training– Alameda Newspaper Group

Marketing Concept & Design Seminar – Skill path Seminars

UC Extension, Beef Cattle Drug Residue & Contamination Avoidance – Training Certification 2002

 

COMMUNITY AFFILIATIONS

 

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 Football Program Liaison & Fundraising & Publicity Coordinator , Yreka High School

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Director, Yreka Babe Ruth Baseball Association – Fundraising & Publicity

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Yreka Chamber of Commerce - Ambassador Chair

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Siskiyou County 4-H - Hornbrook, Adult Advisor

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Alameda County 4-H - Sunol Community Club Leader, Adult advisor

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Livermore Stockmen’s Rodeo Assoc. - Associate Director, Publicity & Advertising

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Livermore Chamber of Commerce - Ambassador