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Resume for Cynthia Lepore

Cynthia Lepore

26 Beacon Street, Burlington, MA 01803

617.312.2087  cynthialepore1@gmail.com LinkedIn Profile 

 

Qualifications

Multi-industry public relations and communications professional with demonstrated ability to frame the strategic message and build effective alliances necessary to long-term organizational growth. Strong work ethic, fully committed to success at the individual, team and corporate level. Areas of expertise include:

 


Corporate Communications

Media Relations

E-Marketing

Brand Management



Crisis Communications Vendor/Agency Relations Special Events Community Benefits


 

 

Professional Experience

Strategic Communications Manager                                                       May 2016-January 2018

Cooperative Credit Union Association, Marlborough, MA

 

Led e-communications for this nonprofit trade association promoting the interests of 200 credit unions across Massachusetts, New Hampshire, Rhode Island and Delaware.

·    Authored and produced daily newsletter, six days a week, 52 weeks a year, on all the latest news and issues facing credit unions. Increased readership by 20 percent; increased

click-through rate by six percent.

·    Created inaugural Annual Report and publication on association values and value.

·    Generated e-bulletins on breaking legislative and regulatory news. Produced quarterly member updates and a bimonthly newsletter for small credit unions.

·    Oversaw production of English-Spanish, English-Portuguese translation of flagship

publication, 15 Reasons Why You Should Only Bank at a Credit Union.

·    Managed proactive media outreach and reporter queries; composed and pitched press releases and opinion pieces that resulted in increased local, regional and national news coverage.

·    Actively crafted and published website, Facebook and Twitter content.

 

Senior Business Development Officer                                                           May 2015-May 2016

RTN Federal Credit Union, Waltham, MA

 

Hands-on contributor to this $800-million credit union originally founded for Raytheon employees and currently serving the financial needs of select employer groups across Massachusetts, New Hampshire, Rhode Island and Tennessee.

·    Increased credit union membership and product utilization among employees of Brigham and Womens Hospital, Partners HealthCare, New England Baptist Hospital and Bostons Benjamin Health Care Center through outreach events, written communications and relationship management.


·    Developed and implemented internal/external communications plans for annual fundraiser. Wrote content for credit union newsletters and website; supplied copy and photography for Facebook page.

·    Stepped up proactive media relations efforts to promote awareness of the credit union that resulted in a 60-percent increase in local and state news coverage.

 

Media Consultant                                                                                           May-November 2013

Boston Childrens Hospital, Boston, MA

 

Full-time contract position that supported efforts by this internationally recognized hospital to highlight clinical, research and educational efforts in local, national and international media.

·    Wrote and pitched press releases that generated substantial coverage in top news outlets and the revered National of Health Institute Directors Blog.

·    Developed and delivered media training to physicians and scientific researchers.

·    Prepared media coverage reports.

 

 

Director, Public Affairs                                                                   December 1995-October 2011

McLean Hospital, Belmont, MA

 

Public relations leader at this psychiatric specialty hospital/Harvard Medical School affiliate with direct report to president. Served as spokesperson. Responsible for internal/external communications, media relations, crisis communications, brand management, special events, community benefits and some marketing duties.

 

·    Increased internal/external communications through the development of an award- winning Annual Report and research magazine, as well as physician and specialty newsletters and a full suite of marketing brochures. Initiated the successful recruitment of patients and families as effective story tellers in raising public awareness of psychiatric illnesses this was the first time the hospital sanctioned such a tactic.

·    Developed and executed successful media strategies to manage high-profile, reputational issues.

·    Established national and international media presence for $400-million research division that increased federal funding and $5 million in donor support.

·    Planned and hosted 11 annual networking events for clinicians at venues in major U.S. cities and Canada that generated international patient referrals and new business

relationships.

·    Instituted community health screenings for depression, anxiety, memory disorders and substance use disorders. Proactive pitching resulted in regional news coverage.

·    Served on small team that developed and then maintained the hospitals first formal

website.

 

Senior Public Information Officer                                                  March 1988-December 1995

Boston University Medical Center, Boston, Belmont, MA

 

Education

B.A., English, cum laude, with concentration in Communications

Fitchburg State University, Fitchburg, MA