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Resume for Cathy Merrifield

 .

 CATHY MERRIFIELD

15  Kenmare  Road  ||  Nashua,  New  Hampshire  03062  ||  (603)  321-1767  ||  cathymerr@comcast.net www.linkedin.com/in/cathy-merrifield 

 

S U M M A R Y

 

A creative forward-thinking marketing professional with a strong background in digital marketing, social media management, brand and content development, SEO, project management and customer service. Proven aptitude for implementing effective solutions to grow audience, drive brand development and achieve company goals. 

 

 

E X P E R I E N C E

 

ROAR LOUD, Nashua, New Hampshire

Founder, Social Media Manager/Content Creator, 2015- Current 

Developed content strategy and vision for website. Designed brand and developed materials consistent with brand. Partnered with over 15 companies to source and create content. Participated regularly in Twitter chats to build brand awareness and develop relationships with destinations and companies. Negotiated travel arrangements and photo contracts. 

       

Influencer for adventure travel worldwide, with original content published in paperback and on-line platforms.

    

Grew total social media followers from zero to over 30,000 and improved Klout score to 74 (top 1% in travel) through organic methods.

    

Recognized five times as one of the best travel blogs and Instagram accounts.

    

Successfully promoted destinations and companies to readers through social media and photography. 

 

WHITE CLOUD NUTRITION LLC, Manchester, New Hampshire

Digital Marketing Manager, Social Media and Customer Service, 2017 

Created engaging social media content on all platforms. Researched target population and ideal posting times. Worked with marketing and sales teams on social media posts. Focused on building company brand and taking initiative in delivering goals.  

    

Increased social media presence by creating social media calendar for Facebook and Twitter.

    

Created “Thankful Thursdays” to highlight employees and fans, receiving strong feedback on social media.

    

Managed customer inquiries from social media and through customer service platform.                                                                                       

 

CORE BENEFITS GROUP, Hampstead, New Hampshire

Senior Customer Service Representative, 2012-2017 

Served as licensed insurance agent in state of New Hampshire for personal lines. Executed policy changes and billing corrections for clients. Recorded applications and paperwork for six agents as well as organized and maintained documents for eight agents. Helped train three customer service representatives. Assisted with insurance agency audits.  Maintained office supply levels for three years. Created customer service system used by company. 

    

Developed leads and marketed appropriate products and services.

    

Established customer relationships and followed up with customers, as needed.

    

Teamed with agents to establish and meet marketing goals.

    

Maintained a customer-focused, needs-based review process to educate customers about insurance options.

    

Scheduled appointments and identified customer needs.

    

Provided prompt, accurate, and friendly customer service. Service included responding to inquiries regarding insurance availability, eligibility coverages, policy changes, transfers, claim submissions and billing clarification.                                                                                                                                                        

 

 

E D U C A T I O N

 University of Massachusetts at Lowell, B.A., Psychology

 

 

 S K I L L S

 Microsoft Office Suite, AMS 360, ZenDesk, Project Management, Wordpress, SEO, Google Analytics, Hootsuite, Buffer, Social Media, Marketing Strategy and Key Word Research.